Travel Tractions https://traveltractions.com/ Tourism SEO and Travel Digital Marketing Agency Tue, 26 Mar 2024 14:44:04 +0000 en-US hourly 1 https://wordpress.org/?v=6.3.3 https://traveltractions.com/wp-content/uploads/2020/10/favicon-100x100.png Travel Tractions https://traveltractions.com/ 32 32 Storytelling in Digital Marketing for Travel Websites https://traveltractions.com/storytelling-in-digital-marketing-for-travel-websites/ Thu, 21 Mar 2024 05:57:56 +0000 https://traveltractions.com/?p=512929 From the beginning of time, humans have used storytelling to connect, learn, and pass down knowledge from one generation to another. Today, we use storytelling in various forms and platforms, particularly in digital marketing, to engage with audiences, build brand identity, and drive action. By sharing authentic stories, testimonials, and experiences, we create connections, foster […]

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From the beginning of time, humans have used storytelling to connect, learn, and pass down knowledge from one generation to another. Today, we use storytelling in various forms and platforms, particularly in digital marketing, to engage with audiences, build brand identity, and drive action.

By sharing authentic stories, testimonials, and experiences, we create connections, foster trust, and ultimately influence consumer behaviour. Storytelling in modern times allows us to leverage technology to reach larger audiences, personalize messages, and adapt narratives to suit different platforms and formats, all while continuing the timeless tradition of connecting through stories.

So: Will AI take over all digital marketing in a few years? We don’t think so! However, the powerful tool might just take the jobs of marketers who don’t understand the importance of brand storytelling in digital marketing. We’re here to help you ensure you’re not one of those people.

No one can tell your brand story better than you — but below is a guide on how to tell that story in the best way for your marketing campaigns.

What Is Storytelling in the Digital Sphere?

Much like it sounds, digital storytelling is all about using genuine stories in a digital world — more specifically, we’re talking about digital stories that tie into your content marketing efforts. When you create engaging narratives on your websites and social media – in the form of blogs, videos, and email campaigns – you can connect with your audience.

With your audience engaged, you’re evoking emotions and opening up a space for human communication and connection. This helps you tell your brand’s story while making your audience feel connected to you rather than just being a number on your Google Analytics chart (even though that is an important element in your strategy).

Instead of just selling products, it’s about making memorable experiences and building customer relationships. By telling compelling stories, marketers can capture attention quickly (our attention spans are getting shorter), inspire action, and reach their goals online.

The trick, though, is to seamlessly blend your brand storytelling, infused with the emotional connection you’re hoping to make, with strategic digital marketing efforts. How do you do this?

Keep reading to learn some tips and advice from seasoned digital marketers and storytellers.

The Importance of Digital Storytelling in Content Marketing

Does your brand story really need to be told? Can you not just build brand awareness with a few good social media posts and email marketing to your target audience?

You could try these stock-standard, run-of-the-mill options. But we’re here to tell you that the best way to stand out in a crowded marketplace is to evoke emotions and create a deeper connection with potential customers. The brands who manage to do this, are the ones who enjoy more successful marketing campaigns and years of customer loyalty.

By crafting authentic and engaging stories, travel companies can transport their audience to exotic destinations, showcase unique experiences, and ignite their wanderlust. Storytelling humanizes the brand, making it more relatable and memorable to travellers who are seeking meaningful and immersive experiences.

It also enables travel companies and websites to differentiate themselves in a crowded market, build trust and loyalty with their audience, and ultimately drive bookings and revenue. In an industry where emotions and experiences play a significant role in decision-making.

Crafting a Compelling Brand Story for Your Travel Business

When your aim is to reach your audience with a heartwarming tale, it’s important to dig deep into what your brand story actually entails. We will always suggest that you incorporate personal core elements with data-driven insights — because data is almost as powerful as emotion, we promise.

Next, you need to figure out what you want your core message to be, and how that matches your brand’s values.

Instead of simply throwing a product or service at the consumer and expecting them to pay for it, you need to show them why your brand offers added value to their lives.

Examples of Travel Businesses Who Have Seen Successful Storytelling in Their Brands

There are some real-life examples of brands that have implemented a storytelling strategy and done well with it. We can use their journeys to help us with our own.

National Geographic

National Geographic Travel tells amazing stories about exploring, discovering, and protecting our planet. They inspire people to travel, appreciate nature, and conserve its wonders. They share stories and articles about unique places, cultures, and wildlife encounters.

Their photos are amazing and take you to faraway places, showing the beauty of nature and diverse cultures. Also, their documentaries and videos also tell stories and make you feel like you’re right there experiencing it all.

Intrepid Travel

Intrepid Travel champions sustainable travel, cultural immersion, and responsible tourism as the cornerstones of its brand narrative. Positioned as a socially conscious alternative to conventional tour operators, they curate small group adventures that not only immerse travellers in local cultures but also support community-based tourism initiatives while minimising environmental impact.

Through authentic storytelling, Intrepid Travel shares travellers’ experiences of engaging with local communities, participating in off-the-beaten-path adventures, and embracing cultural traditions. Their marketing materials showcase genuine images that capture the transformative power of travel and its positive effects on both travellers and destination communities, emphasising their dedication to responsible travel practices.

An Example for Our Travel Clients

While the above showcases great examples of how larger brands continue to execute brand storytelling as a part of their marketing strategies, it might seem harder to imagine this on a smaller scale.

But essentially the goal is to share with your audience why they should be travelling to your destination, or why using your tour guides is a better option than solo travel. You’re capturing attention by giving them a visual idea of themselves using your services, in your destination.

For example, your homepage could say:

“If you come to Morocco, you will see iconic landmarks, bustling markets, and stunning landscapes. You can visit the desert and go star-gazing at night.”

Or you could craft a story, like:

“Join us in Morocco for your next escape from the ordinary and immerse yourself in the culture. Spend your days wandering the streets where vibrant souks overflow with colourful spices, intricate rugs, and the rhythmic melodies of local musicians. Explore the ancient medinas of Marrakech, where narrow alleyways lead to hidden courtyards adorned with ornate tilework and fragrant orange blossoms. Venture into the Sahara Desert, where endless dunes stretch to the horizon, and the night sky dazzles with a canopy of stars.”

While the first option is much more factual, the second paragraph forms a picture in your readers’ minds about what Morocco will be like and gives them tangible reasons to visit.

Implementing Storytelling Techniques in Digital Marketing Strategies

Before you jump head-first into implementing digital storytelling and all its glory, remember to build that emotional connection, you have to include your audience in your decisions. You’re telling them a story, but that narrative needs to relate to them.

Find Your Brand Story

Your brand story comes from how your company was started, and what influenced your decision to offer the product or service that you do. If you’re not comfortable with this story or unsure of how to share this with the world, then your brand story just won’t reach the emotional level it needs to.

Define your brand’s personality by identifying traits and characteristics that represent it best. Whether you envision your brand as playful and adventurous or serious and professional, understanding its personality will shape the tone and voice of your storytelling.

Get to Know Your Target Audience

Understanding your audience is vital for effective marketing and storytelling. It lets you tailor your message to their needs and interests, making your content more engaging. By reaching the right people with the right message, you increase interaction and build trust and loyalty.

In short, knowing your audience helps you create compelling stories and marketing strategies that connect with them and deliver results.

Post on the Right Platforms

Brand storytelling can happen within your content marketing, you can inject it into social media campaigns, and you can pepper it into your email newsletters, product descriptions, or customer support interactions. All you need to do is discover where your target audience will be reached in the best way, and share your stories there.

Read more: The Best Travel Content Marketing Strategy for Tourism

Compel Readers with Your Content

Writing for the web means you need to hook your readers as soon as possible. Make your content captivating and relevant to grab readers’ attention. Use engaging language, compelling visuals, and intriguing storytelling techniques to keep them hooked from start to finish.

Stay Authentic and Transparent

Consumers want to hear your own story — not a fictionalised version of it. Be genuine and honest in your communication with your audience. Avoid misleading or exaggerated claims, and always strive to provide accurate and valuable information. Transparency builds trust and credibility, fostering stronger connections with your audience.

Integrate User-Generated Content

Encourage your audience to contribute their own content, such as reviews, testimonials, and user-generated photos or videos. Incorporating user-generated content adds authenticity and diversity to your brand’s narrative, while also encouraginga sense of community and engagement among your audience.

Keep Improving & Don’t Forget SEO Best Practices

Continuously refine and optimize your content to ensure it remains relevant and effective. Stay up-to-date with SEO best practices to improve your visibility and rankings in search engine results. By prioritizing both quality content and SEO strategies, you can maximise your reach and impact in the digital landscape.

Read more: The Best SEO Tips for Your Tourism Website

Practical Tips and Best Practices

  • Connect With Emotions: Tell stories that everyone can relate to emotionally. Invoking emotions like empathy, joy, and nostalgia will make your clients feel more connected to your brand story.
  • Share Customer Success: Let satisfied customers share their experiences with your products or services. Customer testimonials have proven to show huge success in helping customers trust brands.
  • Peek Behind the Scenes: Show the human side of your brand by sharing behind-the-scenes stories. Short snippets of how your team works can create a strong emotional response with your customers.
  • Story Support: Use storytelling to make customer support interactions more engaging and effective. Share examples of how you can ease their pain points with your services or products.
  • Create Storytelling Guidelines: Develop clear rules and resources for your team to use storytelling effectively. Provide practical examples and templates to assist your team in implementing storytelling techniques across various platforms and contexts.
  • Narrative Product Launches: Build excitement around new products or campaigns by telling stories about their benefits and impact. Instead of solely focusing on features, emphasize the journey and transformation that the product or campaign offers to customers.
  • Interactive Story Maps: Engage your audience with interactive maps that visualize your brand’s journey. By incorporating multimedia elements such as short videos, images, and text overlays, you can provide a dynamic and immersive storytelling experience.
  • Celebrate Diversity: Share stories from diverse perspectives to connect with a broader audience. Highlight narratives that reflect the richness of human experiences, cultures, and backgrounds.

Final Thoughts on Digital Storytelling

In conclusion, storytelling is a fantastic way to connect to your audience on a more personal level. Sharing your compelling brand story and finding ways to weave it into the consumer’s relatable stories creates endless opportunities for your brand to expand its reach.

In the competitive landscape of online travel marketing, mastering the art of digital storytelling is essential for travel websites seeking to differentiate themselves, build brand affinity, and drive conversions. By crafting authentic, compelling narratives that capture the essence of destinations and inspire travellers to embark on their own adventures, these websites can forge meaningful connections with their audience and establish themselves as trusted guides in the world of travel.

Looking for ways to create content that uses these storytelling efforts, shares your brand message, and captures your audience’s attention without losing the key elements of SEO and web writing? Our team of content writers would love to help you do just that.

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How to Find the Best PPC Agency for Travel Businesses https://traveltractions.com/best-ppc-agency-for-travel/ Fri, 15 Mar 2024 18:30:08 +0000 https://traveltractions.com/?p=512907 The travel and tourism industry is possibly one of the toughest markets in the world. From massive tour operators like Get Your Guide and Viator to huge flight agencies like Global Travel, getting a foot in the door is no easy feat. This is where getting ahead of the rest with a targeted paid advertising […]

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The travel and tourism industry is possibly one of the toughest markets in the world. From massive tour operators like Get Your Guide and Viator to huge flight agencies like Global Travel, getting a foot in the door is no easy feat.

This is where getting ahead of the rest with a targeted paid advertising campaign can make all the difference. That said, there are plenty of advertising techniques, with each offering different results at varying prices.

We’d still recommend establishing a powerful SEO marketing strategy first, but incorporating PPC advertising can give a competitive advantage. While you can do PPC yourself, it can be daunting. So, to help you make the most of your ads, we’ve provided an in-depth guide on how to find the best PPC agency for your travel business.

PS: We also offer tailor-made PPC services for your budget and needs.

why PPC campaigns are important for travel

Why PPC Campaigns Are Important for the Travel Industry

Everyone has specific business objectives they aim to achieve, and PPC marketing can help reach those goals. You probably know how saturated the travel sector is with options, so how does a local tourism business stand out from the crowd?

Aside from a robust SEO strategy, PPC marketing is one of the more affordable advertising techniques on the web. From finding prospective customers to driving quick results, this is a tool that every business can benefit from —- that’s if it’s done right.

Top Tip: Here’s our guide on PPC advertising for tour operators specifically, with more insights into this marketing strategy.

how Google ads work

How the Removal of Third-Party Cookies Will Affect Google Ads

On the 4th of January 2024, Google began the first step towards a cookieless future. They started testing their new privacy features, including removing third-party cookies from 1% of its users.

You may be asking: what is the role of third-party cookies in search ads? Third-party cookies allow for cross-site tracking, helping advertisers better understand their target audience.

With that in mind, here are the top challenges marketing agencies and travel companies are going to face:

  • First-party cookies — Businesses must optimise and use the data collected on clients from their websites.
  • It will be harder to identify the target audience — As you will no longer have quick access to user data from multiple websites, pinpointing your target market will be harder.
  • Adhering to the new privacy policies — Google wants to move towards a more secure, private internet experience for its users. As such, your data collection techniques will need to be in line with Google’s policies. As such, marketers will need to use Google’s new tool, The Privacy Sandbox.

Note: Google hopes to completely remove third-party cookies by the end of the third quarter of 2024. So, it’s best to start optimising your first-party cookies now, or our web dev team can help you with this process.

how to crate a PPC strategy

PPC Strategies | How to Create the Right One for Your Business

Before knowing how to find the ideal agency for you, it’s a good idea to figure out the best travel PPC strategy for your business. Here’s a quick step-by-step guide on how to create a custom strategy.

1. Outline Your PPC Goals

First and foremost, you need to set the business goals you hope to achieve through this PPC campaign. When goal setting, ask yourself these questions and write down the answers:

  • What are the most important metrics in my business, traffic, sales, visibility, etc?
  • What am I hoping to achieve from this PPC campaign?
  • Who is my usual target audience?
  • What time frame am I hoping to achieve my PPC goals within?
  • What aspect of my company am I looking to promote through this PPC campaign?

Once you have answered these questions, finalise your ultimate goal. The most popular goals include:

  • boosting site traffic
  • increasing your sales or leads
  • improving your brand awareness

outlining PPC goals

2. Choose Your PPC Channels and Set Your Budget

With your goals at hand, you can start looking at the channels you would like to target. The popular channels are Google Ads and Microsoft Ads, but there are other platforms you can use. Facebook, LinkedIn, Instagram, YouTube, and even TikTok offer PPC-style advertising, but you must choose the right channel for your company.

The ad copy you produce needs to be in line with your brand. So, a standard Google or Bing PPC campaign may be better if your company doesn’t work with video.

Once you’ve decided on your channels, it’s time to set your budget. This can be a tricky part of your strategy, as PPC works on a bidding format, where you choose the maximum you’re willing to pay for a click.

Keep your marketing budget realistic to your company’s needs, and when you choose your PPC agency, ensure they are aware of your budget.

choosing the right PPC channel

3. Choose Your Target Keywords and Create Effective Copy

The next step is identifying the target keywords you hope to advertise on. Remember that you’ll pay per click, so choosing super-popular keywords isn’t always the most cost-effective strategy.

You’ll want to complete a topic mine to identify good keywords and then use Google Ads Keyword Planner to find other relevant topics to target. A travel advertising agency like ours includes this service, offering in-depth insights and a more targeted ad campaign.

Once you’ve identified your target keywords, you’ll want to create compelling copy. Remember, the type of copy you make will depend on the channel you choose to advertise on.

Top Tip: We’ve also written a comprehensive guide to working with Google Ads, including creating successful copy.

example of a topic mine for a PPC campaign
Example of a topic mine to help identify keywords to target

4. Identify Strong, User-Friendly Pages

Before going gungho with your PPC ads, it’s essential you have strong, user-friendly pages. The last you want to do is pay for a click from an ad and for the viewer to leave immediately.

Not only is that a waste of funds, but it also doesn’t reflect well on your website’s overall performance. As such, you’ll want to ensure the page your advert links to is of the highest quality and answers the search intent immediately.

Make sure you pick a page that is in line with the ad copy, and if need be, optimise the page to get the best results possible.

Top Tip: We offer a wide range of optimisation services to improve your travel agency’s content.

example of a good landing page for PPC ads
Example of a strong, user-friendly page from the ad keyword “Iguazu Falls Tours”

5. Use Ad Extensions, Automation, and Track Your Results

Almost all PPC travel agencies will help set up your ad extensions, but it’s a good idea to understand what they do clearly. Search Engine Journal provides a complete list of the most used extensions and automations for Google Ads.

Ad extensions allow you to provide more information on your offers and increase your visibility in the SERPs. As extensions can help increase your click-through rate (CTR), they can also improve your cost-per-click (CPC).

Your PPC travel marketing agency will recommend the ideal extensions to use, and by tracking the results, you can keep tabs on what offers the best results.

example of PPC ads using extensions
Examples of PPC ads using callout and image extensions

How to Identify the Best Travel PPC Agency for You

With the ideal PPC strategy for your company, it’s time to look for an agency that fits your needs. Here are the questions you need to ask when picking the PPC agency for you.

1. Do They Have Industry or Category Expertise?

You must check if they have a proven track record of successful campaigns. The last thing you want to do is put the fate of your ads in the hands of the wrong digital marketing agency.

Check if they have case studies (like we do). If not, maybe there is a better fit for you.

2. Do They Provide Account Transparency?

First off, make sure they are transparent about their prices. The last thing you want is an unexpected bill well above your budget at the end of the month.

This refers to more than just pricing, as it’s essential you have access to your own ad accounts. This way, you can monitor performances and pull reports (not just the ones they send you) when needed.

account transparency

3. Do They Have the Right Learning Mindset?

PPC and advertising as a whole is a never-ending learning curve. It helps to know your agency of choice always adapts to new techniques and current trends within the advertising world. This is especially true as Google looks to do away with third-party cookies.

4. Are They a Good Personality Fit?

After the first consultation or a few rounds of emails, you’ll start to feel if the agency matches your vision. You will be working with them a fair bit, so it’s crucial to know you can talk with them openly and establish a good working relationship where everyone feels comfortable.

5. Do They Have Expert Knowledge of KPIs and Reporting?

Using Google Analytics is great, but it’s not the only tool your PPC agency should use for reporting. Ensure they are fully transparent with their findings, showing you the wins and the losses.

Also, double-check they have expert knowledge. For example, see how well they can identify target audiences, if their keyword research is thorough, or if their recommended ad formats align with your company.

example of PPC ads reporting
Example of a PPC campaign report

The Different Platforms for PPC Advertising

Here’s a quick look at the top channels to target:

  • Google AdsYou can utilise various ad formats, from text and responsive ads to video and images. A bidding format determines pricing.
  • Microsoft AdsBing offers similar ad formats to Google and a competitive pricing plan.
  • YouTubeThey mainly work on a cost-per-view format, with the possible content you can advertise primarily being video-based.
  • FacebookAdvertising formats vary, much like Google, and the pricing can also change depending on what you wish to get from the campaign.
  • InstagramAdvertise with single images, video, or carousel formats. They also offer a varying pricing plan depending on your budget.
  • Twitter (X)You can advertise within people’s feeds with a CPC pricing format.
  • TikTokThis is a great platform if you’re looking to reach a younger demographic. Primarily video-based ads and offers pricing plans depending on your business type.

choosing your PPC channels

The Benefits of Working With an Internet Marketing Agency

Once you’ve chosen the right tourism advertising agency for you, there are some fantastic benefits you can start to see. Not all of these are guaranteed, but most, if not all, of them are possible.

1. You’ll Get Fast Results

Travel PPC services will take your business to new heights. You’ll notice an uptick in website traffic almost the day after you begin the campaign. Just manage your expectations, as not every impression and click results in a sale.

2. There’ll Be Increased Online Visibility of Your Travel Business

One of the biggest advantages of PPC advertising is the increased visibility of your brand. PPC is the way to go if you want to improve brand awareness. You’ll need to ensure your adverts stick in your audience’s memory, so high-quality copy and imagery are essential.

increased visibility of your website

3. You’ll Be Reaching Your Target Audience

Another perk is the fact you’ll be reaching your target audience. As you can target particular keywords, you’ll be one of the first things the user sees, which is great for your brand.

4. It Can Be Cost Effective if Done Right

If your PPC agency targets the right keywords, this is a very cost-effective way to earn new leads and reach potential customers. The keyword with the highest views isn’t always the best target. If your agency understands that, you can make the most of your budget.

cost effective way of advertising

5. There Is Flexibility Within Your Ad Campaigns

You can change something throughout your PPC campaign if something isn’t working. This is as long as your agency of choice is transparent about what is working and what isn’t. Changing the targeted keyword or adjusting the bidding price is fairly easy if something isn’t working.

6. It’s a Measurable Digital Marketing Strategy

Last but certainly not least, PPC advertising is a measurable marketing strategy. You’ll be able to get access to up-to-date information on the keywords that are working, if you are overspending, and much more.

measurable digital marketing strategy

FAQs About Finding the Best Tourism PPC Services

Before we bid you farewell, here are some quick answers to the most asked questions about travel advertising agencies and PPC.

How Much Does It Cost to Do PPC?

As bidding-based, it depends on how much you are willing to spend during the campaign. That said, the average cost of a PPC campaign is between $100 and $10,000 per month. The usual bidding range is between $0.51 – $1.00 per 1,000 impressions and $0.11 – $0.50 per click.

Does PPC Work for Small Businesses?

PPC is one of the most successful forms of advertising for small businesses. As long as you target the right keywords, you’ll be able to save money, expand your brand’s visibility, and reach your target audiences.

Are PPC Campaigns a Viable Long-Term Strategy?

PPC can be a viable long-term strategy for boosting leads and traffic, but it can become pricey after a while. A much better long-term strategy is working on your website’s content, as it improves your overall website and can lead to a consistent influx of organic traffic.

Top Tip: If you plan on consistently working on your website’s content, we offer a range of content writing services for every budget.

perks of using PPC ads

Final Thoughts on Finding the Best Travel-Focused PPC Agency

And just like that, you know how to find the best travel marketing company for your next PPC campaign. From increasing traffic to finding new leads, this form of advertising can be a cost-effective way to give your company the boost it needs.

We offer PPC services that will cater to your budget and overall strategy. So, if you’re interested in teaming up with us, you can always book a call with one of our experts today.

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The Best Travel Content Marketing Strategy for Tourism https://traveltractions.com/travel-content-marketing-strategy-for-tourism/ Fri, 15 Mar 2024 14:45:37 +0000 https://traveltractions.com/?p=512888 We all want to offer a service that exceeds our clients’ expectations. But, as a travel business, how do you create content that takes the reader and the search engines into account? This may sound like a near-impossible task, but with the right strategy, the only limit is your imagination. As such, this guide will […]

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We all want to offer a service that exceeds our clients’ expectations. But, as a travel business, how do you create content that takes the reader and the search engines into account?

This may sound like a near-impossible task, but with the right strategy, the only limit is your imagination. As such, this guide will unpack everything you need to know to help you find the right formula for your travel agency.

From travel companies specialising in luxury vacation packages to local tour agencies offering bespoke experiences, everyone needs a solid marketing strategy. Whether you’re looking to write more blog posts or need help defining your goals, stick around to discover the ins and outs of the best tourism content marketing.

Top Tip: This post will greatly help you, but if you need expert help, we also offer a range of marketing services focused on driving traffic and revenue.

what is content marketing for toursim

What Is Content Marketing for Travel and Tourism?

In short, content marketing is creating and sharing online content. When you look at it in terms of the tourism industry, this largely has to do with content that is associated with travel.

This can be anything from travel itineraries, and activity guides to staying safe in a particular destination and much more. This content is made to drive organic traffic to your website, thus spreading the reach of your company and brand.

why content marketing is important

Why Content Marketing Is Essential for the Travel Industry

Aside from resulting in more people visiting your website, what quantifies spending time and money on a content marketing strategy?

While PPC campaigns and paid ads are a surefire way to get traffic fast, it’s not sustainable. Ad campaigns cost a lot of money, and as soon as you stop, a lot of your traffic will quickly disappear.

This is where content marketing is so important, as it’s a natural way to add content to your page and gain traffic and clients. A content marketing strategy can also help you identify exactly what your target audience is looking for, which can further improve the results of your PPC campaigns.

You may have noticed that Google’s search engine is also looking for more personalised content, especially within the travel industry. This isn’t some random decision either, as around 81% of travellers prefer a tailored and personalised experience.

While your services may be personalised, is the content on your website? Does your website show the expert, first-hand experiences that make the user want to use your services? These are just a few questions that offer a quick glimpse into how important content marketing is for a travel business.

In other words, content marketing for travel companies isn’t going anywhere. Rather, it will get even more important as the need for quality, expert content is increased due to the rise of machine learning tools like ChatGPT.

types of content marketing

Most Successful Types of Content for the Tourism Industry

Before we dig into the best content marketing strategy, let’s look at the different types of content you can create.

A Blog Post

Many a travel blogger uses this content type to great effect. Generally, blog posts target long-tail keywords that will be easy to rank for. The main thing to remember is that you need to create original, high-quality content that offers information your competitors don’t.

Blog posts are also a fantastic opportunity to internally link to your products or services, helping drive traffic towards your money-making pages. The goal of a blog post is to match the search intent, ensuring that potential customers are left with a satisfactory answer.

Top Tip: If you want to improve your content, we offer a range of content-writing services for every budget.

User Generated Content

User-generated content (UGC) is fast becoming an important ranking factor for search engines. UGC is content created by customers through reviews of your website, testimonials, or sharing of your content via social media.

This helps show user engagement with your content, which emphasises your brand’s legitimacy and trustworthiness. This is one of the harder forms of content to attain, but a good marketing strategy can help drive such content towards your website.

user generated content

Email Newsletters

No, newsletters aren’t out of fashion. They’re still one of the most powerful tools in a travel marketer’s arsenal. Email newsletters help you stay in touch with existing customers, ensuring your company is always at the back of their minds when planning their next big trip.

From informing them of personalised offers to notifying them of your latest blog posts with essential travel information, a powerful newsletter can make all the difference.

Social Media Posts

A consistent social media presence is one of the best ways to build brand awareness. Not only does it spread your marketing wings to new customers, but it also helps build credibility for your company.

Social media allows your travel business to connect with customers in new ways and provides the opportunity to engage in their interests. Bear in mind that social media copy is very different from website copy, but you can still use this step-by-step guide towards content creation.

social media content

Videos

Last but certainly not least, we have videos taking the internet by storm. Aside from the traditional marketing practice of written content, video content allows you to showcase a more personalised experience.

Just to show how important videos have become in today’s day and age, here are some undeniable stats.

On average, having video content on your web pages increases organic traffic by 157% and improves the time spent on a website by 105%. If that’s not enough proof of video importance, a massive 84% of people are convinced to purchase a product or service after watching a brand’s video on a product.

In other words, it’s about time that video commissions become a part of your content marketing strategy, and fast.

video content

How to Create a Successful Content Strategy for Your Travel Business

It’s time to dive into how you can create a content marketing strategy that will see you get the best results possible.

1. Create an Audience Persona for Your Target Market

Defining your target audience will help you determine the people searching for your type of products/service. A user persona is essentially a profile of your ideal customer.

Using customer and market research, you can quickly determine key points, such as customer demographics and the ideal type of traveller. This is extremely important, as it ensures you offer personalised content that makes the reader feel you’re talking directly to them.

Here are a few essential questions you can use to create your audience persona:

  • Who are your customers?
  • What are the demographics of your ideal customer?
  • Where are they from, and where are they travelling?
  • What are their pain points or problems that need resolving?
  • What are their main goals?
  • What is the ideal purchasing process of your ideal customer?

Write your ideal answers to these questions, and then use these points to gather customer data. After analysing the data, you’ll quickly understand your target audience.

Top Tip: If you need more help, here’s our guide to building your own tourism marketing plan.

figuring out your target market

2. Define Your Travel Brand Identity

Before looking for topics to write about, you’ll need to define your brand identity. This is a crucial step, as it ensures you only find content ideas relevant to your company.

Here are a few points to keep in mind when establishing your brand identity:

  • What are your targeted travel destinations?
  • What is the tone and voice of your writing?
  • What type of content do you usually produce? For example, is it blog posts or video content?
  • What are your company’s key goals within the travel industry?
  • What makes your brand unique? Ensure the content you produce doesn’t affect this unique quality.

With your brand identity and audience persona in hand, you’ll have a fairly good idea of the content you need to target.

brand identity

3. Do Keyword Research to Identify Topics to Target

The next step is doing some travel-related keyword research to help you find new topics to produce content around. The goal of keyword research is to find easy topics you can make content on to get as high as possible in the search engine rankings.

You can use a few free tools to help with this process, such as the Keyword Surfer Extension or the SEOquake Extension. While these tools are great, the paid tools on Ahrefs and Semrush are far more comprehensive, providing better data.

Top Tip: If you need help finding new topics, here is our affordable topic-mining service to provide you with the best possible results.

keyword research

4. Create a Content Calendar to Follow

Once you have a comprehensive list of new topics, it’s time to start formulating a content calendar. This will help ensure you produce new content throughout the year rather than dumping a huge amount of content all in one go.

In SEO, consistency is key. If you can stagger your content across the months strategically, you’ll help show Google you are constantly looking to improve your website and offerings.

When creating your content calendar, align your topics to fall within the optimum time to post.

For example, writing a piece on the “Best places to visit in Italy in Spring” may be best to write and post the topic in Winter. This way, your content will go live when people are looking to plan a trip to Italy.

create a content calendar

5. Start Creating Content for Your Target Audience

Now, it’s time to start creating your own content. When producing your content, be sure to look at the top-performing competitor pieces to get a good idea of what your audience is looking for.

Don’t copy their content outright, but cover a similar range of information. To take things one step further, add more, make your content unique, and provide more essential information that your competitors may be missing.

This is an excellent blueprint for producing highly successful content, whether that’s videos, social media posts, or blog posts.

Top Tip: If you need help producing quality content, our range of writing services is at your disposal.

writing content

6. Track the Performance and Improve the Strategy

Lastly, and possibly the most important aspect of a successful content marketing strategy, is to track your content performance. Any good SEO strategy has to continuously adapt to Google changes. So, while a content strategy may have worked a year ago, that doesn’t mean it will be successful again.

By continuously tracking your content performance, you can understand what works and what doesn’t. It also helps you get a good sense of what content may be worth optimising.

Top Tip: If you want a holistic understanding of your website, we offer a range of SEO audits to help you get the most out of your website.

track your contents performance

How to Maintain Your Strategy and Get the Best Results

Producing amazing travel content is one thing, but ensuring it continues to perform well is another thing. Here are some tips you can use to ensure you get the best results.

Promote Your Content on Your Social Channels

Promoting new content is a fantastic tool travel marketers can use to increase their reach. From your company’s Facebook page to your personal Instagram account, use these platforms to promote fresh content.

You’ll be surprised how much new traffic you can get to your website with a consistent social media presence.

Top Tip: If you need help with your social media presence, we have a range of social media offers for you to utilise.

promote on social media

Turn Organic Traffic Into New Clients

Make the most of your new content by turning new traffic into clients. The easiest way to do this is by incorporating internal links to your products or services within the content. Be mindful that you will still want to do this naturally.

Ensure Your Content Is Up-To-Date

If your content is out-of-date, it’s highly likely Google will drop your content lower down in the search results. To keep ahead of the competition, it’s best to optimise your content at least once a year, ensuring prices, dates, and any other essential information is accurate.

Top Tip: To get the most out of your content, we offer an optimisation service to improve every aspect of your piece.

ensure content is up-to-date

FAQs About Content Marketing Ideas for Travel

Before sending you on your way, here are some quick answers to the most popular questions about content marketing for travel.

What Are the Four Pillars of Content Marketing?

The four pillars of content marketing are context, channel, connections, and commerce. Each pillar provides the following:

  • Context — Provide context of your brand and the content you produce.
  • Channel — Have channels to share content.
  • Connections — Create connections with prospective clients.
  • Commerce — Promote and support sales of your product or service.

What Are the Five Ps of Tourism Marketing?

The five Ps are fairly straightforward aspects of marketing that can help your business thrive. They are people, promotion, price, place, and product. Take these into account when producing content and offering services/products.

What Type of Content Is Best for Travel Businesses?

While each content type has pros, user-generated content is easily the most influential. It’s also the most difficult to get and usually requires one of the other content types to be made first.

If you can get user-generated content on your website or social media platforms, your business will massively benefit from it.

adding content marketing to your tourism agency

The Ultimate Guide to Tourism Content Marketing Wrapped Up

And just like that, you have a complete guide to creating a successful content marketing strategy for your travel business. Tourism is such a competitive industry, so getting ahead of the pack is huge.

So, get the chalkboard out and start planning a prosperous future for you and your business.

Next Read: If you’re a new startup, read our case study on a travel marketing strategy that saw 9000% growth after joining our team.

The post The Best Travel Content Marketing Strategy for Tourism appeared first on Travel Tractions.

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A Beginner’s Guide to Travel Keywords for a Tour Agency https://traveltractions.com/travel-keywords-for-a-tour-agency/ Fri, 15 Mar 2024 14:38:57 +0000 https://traveltractions.com/?p=512857 Navigating the tricky world of SEO is challenging, especially considering the constant changes made by Google and other search engines. Despite the neverending developments of the industry, keywords have remained a constant for any successful website. Identifying the best travel keywords for a tour agency is essential. The travel niche is undeniably one of the […]

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Navigating the tricky world of SEO is challenging, especially considering the constant changes made by Google and other search engines. Despite the neverending developments of the industry, keywords have remained a constant for any successful website.

Identifying the best travel keywords for a tour agency is essential. The travel niche is undeniably one of the most competitive industries on the internet, so being able to get the edge on your competitors makes all the difference.

Whether you’re looking to find new leads, improve the visibility of your brand, or increase traffic to your website, a strong keyword strategy is a great place to start. That said, it’s time to dive into the ultimate beginner’s guide to SEO keywords for a tour agency.

Top Tip: If you want to cut out the stress of finding keywords for your travel website, we offer a range of content marketing services.

how to search for travel keywords

Why Keywords Are Important for Search Engines

In short, keywords are the phrases and words that searchers use to find content and answer questions they may have. If your website isn’t optimised to include targeted keywords, then it’s not guaranteed the search engine will know what your website’s content is about.

For tour agencies and travel companies, this can significantly impact your website’s performance and overall reach. If your intended clients aren’t finding your website on the search engine results page (SERP), how else would they navigate to your website?

This is where a powerful SEO marketing strategy for tourism offers many benefits, mainly when you include keywords in your strategy. Producing fantastic content and offering quality services/products is one thing, but reaching your audience is another.

Amazing things can happen when you identify good target keywords and incorporate them into your website’s URLs, content, and headings.

Top Tip: Identifying and using the right keywords for your PPC campaign is also essential, making this process even more important. Read our PPC for tour companies guide here.

why keywords are important for search engines

How to Identify SEO Keywords for a Tour Agency

Knowing how to identify the right keywords for your website is a must. As such, let’s have a quick look at the aspects you’ll need to keep in mind when performing keyword research.

Search Volume

Knowing how many people have performed a Google search for a keyword is paramount. If the keyword has next-to-no searches, it may not be worth targeting. Opting for highly searched keywords is ideal, as if you can rank in the SERP for these keywords, that’ll help bring in a lot of traffic and leads.

That said, there are some zero search volume keywords that are worth their weight in gold. For instance, if you’re a travel agency offering tour packages across Norway, a keyword such as “all-inclusive cruises from Ålesund” may be worth targeting. While it statistically has zero searches, a couple of sales made from that keyword can make it extremely valuable.

Keyword Difficulty

Usually, keywords with commercial intent and a high search volume will be difficult to rank for. Likewise, if your competitors are high-authority websites that have a monopoly over a specific keyword, ranking for that search term won’t be easy.

The end goal is to find keywords relating to your website that have a reasonably high search volume and low difficulty. It’s worth noting, though, that your website authority — domain ranking (DR) or domain authority (DA) — should be taken into consideration when choosing keywords to target.

Search Intent

Above all else, your website has to answer the question or provide the solution to what the searcher is looking for. It makes no sense to target a keyword like “best banana bread recipe” when your website offers comprehensive tours.

So, when someone enters your targeted keyword into the search bar, is your web page providing the result the searcher is looking for? This is the ultimate question you need to ask yourself when looking for and identifying the right keywords for your website.

how to identify travel keywords

A Step-By-Step Guide to Finding Keywords for the Travel Industry

Now that you know what to look for, it’s to dive into the process itself in a bit more detail. While this step-by-step guide is a great place to start, our content mining services can help you hone in on your travel niche even further.

Step 1: Analyse Already Targeted Keywords & Set Your Goals

First and foremost, you must find out what keywords you’re already targeting. The easiest way to do this is with Google Search Console’s (GSC) queries section.

GSC shows you all the keywords you are already ranking for, helping you know what you don’t need to target. Export these keywords as a Google sheet for quick and easy access.

Top Tip: If you aren’t set up on Google Search Console, it’s highly recommended you sign up now. It’s a free tool that provides loads of information about your website’s performance.

example of GSC queries section
Example of Google Search Console’s queries section

Step 2: Set Your Goals

With that out of the way, you can now start setting your goals. This process will help you narrow down what you wish to get out of the keyword research process.

Here are a couple of questions to ask yourself which can help with goal setting:

  1. What is your brand about?
  2. Who is your target audience?
  3. What products/services are you offering?
  4. What are the needs of your brand?
  5. What are the needs of your target audience?

Document your goals and always reflect on them when looking for keywords. They can help tremendously with identifying if a keyword is useful or not.

Step 3: Asses Your Competitors

Identifying your competitors can also help you identify good keywords to target. If you don’t have paid SEO tools, you can simply search for companies within your travel niche.

For example, if you’re a tour agency that specialises in experiences in Singapore, do a quick Google search for “tour agencies in Singapore.” This will show you the top competitors in your market.

You can then simply go onto their websites and use free tools such as SEO Quake to identify keywords relevant to your website. Alternatively, a paid tool such as Ahrefs will help you find all the keywords your competitor is ranking for, along with the keyword difficulty and traffic potential.

Note: We’ll discuss some powerful SEO tools to use later in the post.

easy way to identify competitors
Example of an easy way to identify competitors within your niche

Step 4: Make a List of Relevant Topics

With the set of keywords you are already ranking for and a list of your competitor’s keywords, you can begin to make your travel keywords list.

Remove topics that are similar to one another, only keeping the best keywords. This will help ensure you don’t unnecessarily create content on a very similar topic, which could use up time and money.

You can begin prioritising once you’ve identified travel SEO keywords that align with your brand and desired direction. You can use a scale from 0–5, with 5 being your top priority and 0 being the lowest. This can help you choose the topics that have the highest ROI potential for your website, ensuring you don’t waste funds.

Top Tip: It’s best to try and whittle down your keyword list to the top 50 options.

Step 5: Investigate the SERPs to Identify the Search Intent

You’re nearly there, and now it’s time to dive back into the SERPs of your top 50 keywords related to travel. When you search each keyword, be sure to go into the first three results and look at the type of content.

This will help you figure out if your brand creates a similar type of content or if the keyword actually isn’t worth writing about. For instance, some keywords prioritise videos in the SERPs, and if you’re an agency that specialises in travel insurance, it’s highly unlikely you’ll rank for video-based content.

Identifying the search intent is a really important step, so we recommend spending a bit of time on this process to ensure you’re choosing the best possible keywords for your website.

travel related keyword with video in SERP
Example of a travel-related keyword with video as the focus in the SERPs

Step 6: Create a Final List of the Top Long Tail Keywords

Last but not least, you’ll want to finalise your list of topics. During this final step, you can include small comments for each keyword on how to structure the page, why you should target the topic and any other notes that will be helpful in the future.

It’s also worth noting that long-tail keywords are generally easier to rank for than short-tail keywords. With your final list in hand, you’ll have an SEO strategy that helps you create better content than your competitors. In essence, this will allow you to rank for the most searched travel keywords within your niche.

example of a topic mine
An example of a topic mine

Keyword Research Tools to Help Improve Your SEO

You now have a guide to finding relevant traffic sources for your website, but what tools can you use to make the process even easier? Here are our top recommendations — for free and paid tools — that make your strategy efforts even more successful.

Google Search Console

As previously mentioned, Google Search Console is a free and extremely powerful tool every website should use. It can show you all the online searches your website is ranking for, where your traffic is coming from, and much more.

So, besides being great for keyword research, it’s also fantastic for getting a better understanding of your website’s overall performance.

Top Tip: If you want even better results, Keysearch is an affordable tool we use regularly.

Keyword Surfer Extension

For a free tool that helps you understand the volume of searches a keyword gets, the Keyword Surfer Extension is a great choice. Powered by Surfer SEO, it offers insights into a competing page’s word count, how many times the target keyword has been used, and if the title has been changed.

If you want even more details, they do offer a paid version, which has a heap of features. It’ll show you the recommended number of images to add to the page, additional keywords to incorporate, the recommended number of headings and paragraphs, and much more.

example of the Keyword Surfer extension
Example of the Keyword Surfer extension

SEOquake Extension

Another free tool that can help you identify keywords for travel and tourism is the SEOquake Extension. Unfortunately, it is only limited to showing you four-word keywords that feature on a web page, so you won’t be able to discover the easier-to-rank for long-tail keywords.

That said, it’s still a super helpful tool that offers other features to help you get the edge over fellow travel agents. You can get details on your competitor’s backlink reports, the keyword difficulty, and the traffic data, so it’s definitely worth installing.

Note: SEOquake is powered by Semrush, which offers more paid tools that provide even deeper insights.

Ahrefs

Last, certainly not least, there’s Ahrefs, one of the most powerful SEO tools on the internet. This is a paid tool, but the insights you’ll receive are second to none. From tracking your own website and analysing the SERPs to discovering keyword difficulty and finding out your website’s authority, it offers a world of information.

example of Ahrefs keyword research dashboard
Example of the Ahrefs Keyword Research Dashboard

The Difference Between Short and Long Tail Keywords

Keeping to the point, a short-tail keyword is a highly searched, broad term that is extremely difficult to rank for but offers a high search volume. In contrast, a long-tail keyword is usually more niche-specific and directed, resulting in lower search volume but making it much easier to rank for.

An easy example of this would be the keyword “Spain”. This is a short-tail and broad keyword that encapsulates everything associated with the country. A long-tail keyword that would be more specific and easier to rank for is “Best Wine Tours from Madrid Spain”.

difference between short and long-tail keywords

Why Monopolising Your Own Keywords is Essential

Incorporating keywords about your travel niche is all fine and well, but it will mean nothing if you don’t monopolise your brand. Ideally, when someone searches your brand name, you’ll want your website to be the first thing that pops up.

If it isn’t, this would be the first thing you’ll want to address. For example, if your website’s name is “Tour Spain With Phil” you’ll have to ensure when this is searched, your website is the first thing that pops up.

Here are a few things to help monopolise your own keyword:

  • Set up Google My Business Account
  • Use your brand name throughout your website
  • Link from your brand’s social media pages to your website and vice versa
  • Ensure you have a good privacy policy, terms and conditions, and about-page

These are the small things that can help improve your website and the chances of ranking for targeted keywords.

monopolising on your own keywords

Our List of the Top Keywords for Travel

Before sending you on your way, here’s a quick list of our 10 top travel keywords you can start using. Many of them can use modifiers that apply to your agency and location or the destinations you intend to target.

Keyword Example of Use Average Search Volume
Cheap flights from x to y Cheap flights from London to New York 2K – 4K
All-inclusive vacations in x All-inclusive vacations in Chiang Mai 1K – 9K
Tour Packages Grand Canyon tour packages 6K – 18K
Last-minute travel deals Last-minute travel deals to Rome 12K – 22K
Is it safe to travel to x Is it safe to travel to Colombia 1K – 6K
Best vacations for x Best vacations for couples in the USA 1K – 4K
Best hotels in x Best hotels in Cusco 6K – 33K
Where to stay in x Where to stay in Cape Town 1K – 10K
Luxury travel Luxury travel agencies in Mexico 1K – 18K
Local tour guide Local tour guide Istanbul 720 – 18K

FAQs About Travel Keywords for Tour Companies

Here are some quick answers to commonly asked questions about travel keywords for SEO.

How Do You Identify Your Target Audience?

Firstly, you’ll need to identify the key characteristics of your product/service. It’s then essential you research your competitors and the market. You’ll then want to create a buyer’s persona. This includes their potential age, goals, pain points, etc.

You need to think about your marketing channels and what areas of the internet you can target to get the best results. And finally, you need to test and improve your strategy, helping you hone in on your target audience.

Can Adding Too Many Keywords Be Bad for Your SEO?

It can, as there is such a thing known as keyword stuffing. While you may have been able to add 100 keywords to one post and do well a couple of years ago, that’s not the case anymore.

As such, incorporate keywords in a natural way, keeping the writing and content and user user-friendly as possible.

Is It Possible to Do Well Without Targeting Popular Search Queries?

It’s very rare that you’ll find a successful tour agency doing well without some sort of keyword strategy. Targeting popular search queries will help improve your brand’s visibility, leading to the end goal of more sales.

next steps for finding keywords for travel

Final Thoughts on Travel-Related Keywords for a Tour Agency

So there you have it, a comprehensive guide to keyword research and its importance for a tour agency’s success. While we’ve included some helpful tools and a how-to guide, identifying the best possible keywords for you to target isn’t always easy.

If you want to get the most out of your marketing strategy, we offer a range of SEO services to help your brand hit new heights.

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How to Generate Leads for Travel Agency https://traveltractions.com/generate-leads-travel-agency/ Wed, 13 Mar 2024 13:03:12 +0000 https://traveltractions.com/?p=512841 A successful lead generation campaign can be the breaking point whether a travel business succeeds or fails. Without leads, there is no revenue. Without revenue, there is no business. So, learning how to generate leads for travel agencies is one of the top skills to acquire early on. Don’t worry. You’re not alone. Most travel […]

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A successful lead generation campaign can be the breaking point whether a travel business succeeds or fails. Without leads, there is no revenue. Without revenue, there is no business. So, learning how to generate leads for travel agencies is one of the top skills to acquire early on.

Don’t worry. You’re not alone. Most travel agents have trouble with lead generation at least once in their careers. Sometimes, it’s tricky to hook potential customers with the usual tactics.

Here are a few updated and new ways for lead generation your company can start implementing today.

How to Get Clients as a Travel Agent and Implement Lead Generation

These are the most effective ways to obtain more travel leads on and off-page. Many are easy and don’t require much money to do either. So, how do travel agents get clients? Let’s dive in!

Word of Mouth Marketing

how to generate leads travel agency word of mouth

It may seem odd to some, but it’s true that in this digital era, word of mouth remains king in lead generation. The reality is that having mega-celebrities, sports icons, and models promote your business will do nothing for you if you don’t have genuine reviews from people who look like them.

The best way to start to receive good feedback is by talking about your business yourself. No one knows you better than you. So, start your campaign in person at networking events and conferences. Do you still need more reach? Consider hosting workshops and webinars, or start posting on social media yourself.

Once you’ve hopped over that hurdle, you must maintain positive feedback. The best way is to give excellent customer service and, of course, great service. More often than not, satisfied customers will start promoting your business independently and hopefully create new leads.

Well Designed Website

how to generate leads for a travel agency well designed website

You don’t need your website to rank highly for lead generation. But remember that without a well-designed website, all efforts to implement SEO and PPC will be useless. Your site needs to be user-friendly, have a good website design, and have high-quality content.

A well-designed website explicitly shows clients that you’re a professional and know what you’re doing before they’ve read anything on the page. It also helps majorly with brand recognition.

You should also have clear CTAs across important pages, which is critical to lead generations. Short phrases like ‘click here for a quick consultation’ and ‘join our newsletter’ are great ways to guide the user where you want them to go. It also makes the site easy to navigate and reduces bounce rates.

Tip: Don’t forget to optimise your site for different devices, as about 59% of website visitors use smartphones.

Search Engine Optimization

how to generate leads for a travel agency SEO

Search engine optimisation is the process used to help your site or content rank at the top of Microsoft Bing, DuckDuckGo, or Google search results (among many others). But typically, many SEO agencies aim for Google search engine pages since it’s the most popular search engine.

This process is done by doing keyword research and writing high-quality blog posts, adding meta descriptions, link building, and guest posting, to name a few. You should see positive results once you have followed the correct steps and remain within Google’s criteria.

It can be tricky for beginners, so we suggest that you get the assistance of an SEO specialist to help you out. Let our team of experts assist you with our travel SEO services to help your travel agency rank on search engines.

Social Media Marketing

how to generate leads for a travel agency social media marketing

Social media is crucial for digital marketing. Each platform has its strengths, can be used for different types of content, and can help boost your visibility to various audiences. The best part? It’s free.

Instagram is perfect for capturing those memorable experiences on your travels, while Reddit is best for forum questions or suggestions. It’s best to take advantage of each platform’s strengths to better your chance of gaining leads.

Remember to keep your brand image at the forefront. This means keeping brand colours, images, and content consistent throughout all platforms. This cohesive look helps users identify your brand in an instant.

Paid Promotions

how to generate leads for a travel agency paid promotions

Yes, social media is a fantastic way to reach a broad audience. But, with the most recent updates, many users notice that their Facebook and Instagram ranking and reach have tanked.

Many digital managers are turning to paid promotions like Google Ads and tourism PPC campaigns to remedy this. These put your content ahead of your competitors and widen your reach for potential customers. This, in turn, gives you a better chance of converting.

However, many people experience a downside: it can quickly add up and become very costly to maintain. Once they stop using paid promos, there is a chance that their engagement will just go down to what it was before.

Email Marketing

how to generate leads for a travel agency email marketing

A good email marketing strategy remains many travel agencies’ secret weapons because it’s one of the best ways to get potential clients. This form of marketing sees you reaching out to clients via a curated email list and sending them promotional content, company updates, and newsletters.

There are two types of email marketing: inbound and outbound:

Inbound

Inbound email marketing refers to customers who have interacted with your site, whether through subscribing to your newsletter or simply being a customer. Even if these haven’t been converted yet, it shows you that these customers were once interested in your company and might do business in the future. It is an excellent way to build organic reach and trust amongst customers.

Outbound

As you can imagine, outbound email marketing refers to potential customers who haven’t signed up for your services yet. Think of it as cold calling but for emails. You can purchase this contact info from trusted sites. While it does have the potential to reach a wider audience, it can hinder your company’s reputation as it is an unsolicited method of contacting.

Blog Marketing

how to generate leads for a travel agency blogging

Blog Marketing or content marketing is creating written content for your travel agency site. It often tries to answer customers’ questions, educate them, or inspire them to take action. For travel bloggers, this usually means booking a vacation or activity.

It also helps show website visitors that a group of people is behind the company, lending a human touch and authenticity. Successful blog marketing often goes hand in hand with SEO as it often uses keyword optimisation and the E-E-A-T guidelines as a base.

It can be a great way to show your authority on a subject but it can also be time-consuming. The best way to tackle this tactic is to start with something simple and cross-promote it on your other channels, like social media and newsletters. From there, you can write more to build your portfolio as an expert.

Tip: Here are a few travel post ideas to give you some inspiration for your next blog post.

Referral Program

how to generate leads for a travel agency referral programs

A referral program encourages users to share their business with friends and family through incentives, discounts, and special perks.

This marketing strategy is best advertised directly on travel businesses’ websites as banner displays, pop-ups, or on the footer. You can also share this lead-generation tactic on social media and through emails.

The perks of using this tactic are that it is very cost-effective, offers better leads, and reaches a broader scope of customers.

Collaboration

how to generate leads for a travel agency collaboration

Collaborating with people in your niche to help you build travel agent leads is an excellent way for both parties to win. By collaborating with bloggers in your niche, for example, you can access a new set of audiences within your scope.

People often prefer to do their own research and turn to travel agents. Yet, they want the info condensed into bite-sized bits for easy consumption. This is where travel bloggers come in. They often post easy-to-follow yet detailed guides on locations, trips, and activities, which readers enjoy.

Often, these bloggers will also have a group of readers who already trust their judgment. So, this is a great market to tap into. A common way to collaborate is by asking a blogger for a guest post about your business services in exchange for money, an experience, or a hotel stay.

Of course, how they are fairly compensated depends solely on your agreement with them.

Travel Events and Conferences

how to generate leads for a travel agency conferences

Like word of mouth, going to networking events to build in-person relationships is a great tactic. You are in a space with like-minded travel agents, so you can ask for advice on lead generation and build clientele simultaneously.

Can’t make it in person? Plenty of online spaces, webinars, and conferences you can join digitally. We’ve compiled a list of travel conferences you can attend to give your sales that extra push.

Tip: Don’t forget to print enough business cards to hand out at these events.

Lead Magnets

how to generate leads for a travel agency lead magnets news

Lead magnets are free resources you offer users in hopes of having them return to your site for more. It should be clearly obtainable to visitors to help boost visibility and site engagement.

If done correctly, lead magnets are a great way to bring in customers consistently. The problem is that it’s time-consuming and can take long to see results. Good examples of lead magnets are e-books, free resources, studies, courses, and webinars.

A good lead magnet is a form of content that is:

  • Relevant to your audience: Your content should speak to your audience somehow. It could be by empathising or by helping them in some way.
  • Educational: Not all content needs to teach the user something, but providing content that helps them without being salesy is more important at the start.
  • Valuable: Try to keep your content valuable in some way. This could be by offering discounts, insider tips, or entertainment as a few examples.
  • Shareable: The whole point of sharing content is for it to be shared again with a bigger audience. So, creating content that is worth sharing is very important.
  • Trustworthy: There is a slim chance that consumers will convert if they do not trust you. So, building trust within your community is very important.
  • Enticing: Giving just enough to hook visitors or at least make them curious about your site or product is good.

Final Thoughts on Lead Generation for Travel Agencies

how to generate leads for a travel agency lead generation program

In a bustling landscape like that of the travel industry, travel agencies must keep up to date and regularly build quality leads for potential customers. But how to find clients as a travel agent? There are a few ways to do this, from online to offline and paid to unpaid, to fit every business needs.

Out of all the methods, talking to clients and word of mouth still manages to trump them all. This is because it shows social proof and feels less salesy. That said, there are still many other tactics to tap into how to market yourself as a travel agent. Which ones are you trying?

P.S.: This info is invaluable, but you don’t have to do it alone! Book a consulting call with one of our experts to help you.

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How to Detect AI-Generated Content & What AI Writing Means for SEO (2024) https://traveltractions.com/how-to-detect-ai-generated-content/ Thu, 29 Feb 2024 10:11:18 +0000 https://traveltractions.com/?p=511919 If you’re working with writers and worried about AI-generated content being submitted, this guide is for you. And if you’re a writer who has received feedback stating that your content has AI, but you’re sure that you submitted human-written text, you’ll find this guide valuable. We’ve spent around six months working on improving the way […]

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If you’re working with writers and worried about AI-generated content being submitted, this guide is for you. And if you’re a writer who has received feedback stating that your content has AI, but you’re sure that you submitted human-written text, you’ll find this guide valuable.

We’ve spent around six months working on improving the way we detect AI content, as well as fine-tuning our writing in order for our work to not sound like it’s AI-written content. Because even the most advanced AI detector is still a robot, and sometimes they get it wrong.

If you’d asked our senior editors if they could spot AI-generated content in January 2024, they would have confidently said yes.

But in a very short time, artificial intelligence has progressed, and we now see the importance of AI content detectors.

Read on to discover the most reliable AI detection tool we’ve found, as well as how we handled a low human content score even with human-generated content.

illustration of an AI robot chat

The Rise of AI-Generated Text in SEO Content

In the last couple of years, we’ve all seen a definite rise in AI technology across industries. It’s not all bad, and some of the things we can do will drastically cut down on wasted time at work. But we still know that to create great content, you need great writers — human ones.

Our team has always tried to stay ahead of trends and new tools so that, even if we don’t use them, we’re not blindsided by anything.

Our first taste of AI writing was back in 2021 when we tested out a brand-new tool, Jasper.ai. The reactions in the team were mixed, but the consensus was that our jobs as SEO content writers and strategists were safe.

Then came ChatGPT — a much faster advancement than we had seen before. This was free to use and seemed undetectable.

How were we going to ensure that our writers weren’t relying on AI to write content and that we were still producing quality SEO-focused pieces?

It didn’t happen overnight, but thanks to many hours of testing and research, as well as working closely with a couple of our clients, we now have AI-checking instilled in our processes.

And now, we can share what we’ve learned and give you some of our tried-and-tested methods for detecting (and avoiding) AI-generated content.

AI robot illustration

Is AI Content Detection Necessary?

Generally speaking, AI-generated content is not the enemy here, but Google has reiterated many times now the importance of E-E-A-T in content. To dominate the SERPs, websites need to display helpful content that demonstrates first-hand experience.

Does an AI bot have first-hand experience in planning a travel itinerary or testing out the latest and greatest travel tech? Nope. But humans do.

At first, the only way we were detecting AI-generated content was by pure human editing. And this worked for a while.

We could tell when sentences didn’t flow naturally or pieces of paragraphs seemed to be stuck together like a collage rather than telling a coherent story.

There would also be the occasional use of words that weren’t used in everyday language or didn’t quite fit the sentence.

But then we realized just how good artificial intelligence was getting — in doing tests, we could hardly tell the difference between human writing and AI-generated text.

Can Google Detect AI Content?

Are we doing all of this detection work for nothing? Can the Google Gods really detect AI-generated text? Turns out they can!

The plot twist, though, is that Google isn’t as concerned about whether or not you’re using artificial intelligence tools to write your content. They just want to offer the most helpful content on the SERPs.

The Dangers of AI Written Content

So, if Google doesn’t care if we’re using AI software to help populate our blogs, should we even bother with detector tools? Definitely.

While it’s only a matter of time before AI content is almost undetectable, there are still risks to relying on any non-human tools to write your content.

These tools are limited in their knowledge as well as their creativity. Not only do you have to worry about incorrect facts, but there’s also the risk of your content not reflecting the voice that your readers are used to.

illustration of a woman standing in front of a website tab

How Reliable Are AI Detectors?

Our team has tried out almost every AI detection tool out there. We started out with any free version we could find (testing costs money), and these were not consistent at all.

We did purposeful testing, where we pasted completely AI-generated content, then human writing, and then a hybrid mix, and continued to get inconsistent results.

What we’re now using is still not 100% foolproof. We’ve seen that what we know to be content written by a very real human can come back as ‘possible AI’ on multiple occasions.

But we’ve also done a lot of research on how to avoid this — ensuring that our writers are doing a better job than AI and also calming any nerves that clients may be feeling around artificial intelligence.

Some Content Detection Tools We’ve Tried

While we were checking for AI in newer writers or as spot checks, we used:

Originality Pros and Cons

Originality.AI is a highly accurate AI content detection tool, specifically tailored for AI-generated text originating from popular large language models like ChatGPT, GPT-4, and Bard. Its performance is attributed to the advanced AI algorithms that employ natural language processing techniques.

When we first began with Originality’s AI content detection, we put the tool through our usual tests. This included giving it 1000 words written by ChatGPT, then 1000 words written by a human, and then 1000 words created through human-AI collaboration.

The results? Very mixed. Showing that while the tool is more accurate than any free version, it’s still not entirely accurate.

screenshot of Originality AI detection tool

Pros

  • Originality gives you shareable links that you can share with writers and your team.
  • It also highlights the more ‘AI-probable’ sections of your post and gives you a percentage of how confident the tool is that a human/AI wrote it.
  • You can check the readability and plagiarism of each post you check as well. We check plagiarism with Grammarly usually, and the results seem similar.

Cons

  • You’re charged almost per word that you scan.
  • Each scan can only do up to 3000 words, meaning you need to break up longer posts into multiple checks.
  • False positives – we still get a few human-written posts that show 50% or higher for AI.

illustration of AI women explaining data

Detecting AI and Ensuring Our Content is Written by a Human

With the majority of our work being in content for SEO, we’ve been watching and experimenting with AI content and testing its abilities.

We’ve hardly been blown away, but we do believe there is a space for all new tools.

With a team of writers, though, things can become complicated with controlling any use of AI, finding reliable AI content detectors, and ensuring all of our content meets our standards.

First Look at AI Written Text and AI Writers

Two or three years ago, when our team first took a look at AI-generated content, there wasn’t much to worry about. We paid for a tool that allowed us to experiment and stay ahead of the game, but it was only useful for things like social media captions and short, non-personal emails.

For a while, our AI experimenting went quiet as we focused on work. But when ChatGPT was released, and everyone suddenly had full access, we re-addressed the situation with our team.

Starting to Work With AI Detection Tools

Throughout the evolution of AI-generated text, we’ve kept an open conversation with our team. Together we learnt about where AI was going, what the risks might be to our own careers, and how to stay up-to-date on everyday changes.

We also made it clear that while AI wasn’t going anywhere, our main job was to produce high-quality, accurate, and SEO-focused content. All of which could not be done to the best of our ability by relying on AI-generated work.

To keep our team strong, we would only use AI detection tools if we found a piece of content that sounded ‘off’. We hire good writers, so if a post is suddenly written awkwardly or with strange language, we have to ensure it isn’t AI-generated.

Eventually, we realized that our clients may be getting worried about the use of AI as well, and we needed to find something more solid. So, we implemented a company-wide AI detection step and recorded our scores in case we ever needed to go back to them (we do this for plagiarism as well).

illustration of two people on separated cliffs holding signs

Human-Created Content That Still Scores High as AI

The problem we found when working with AI content detection tools was that we could see some posts were being flagged for high AI even though they were 100% human-written.

This led us to a couple of months of observing all of our written content and finding the patterns of where this was happening.

Finally, we found a solution — sort of. Some of our content has and will still come up as written by an AI tool, but for the most part, we found just a few guidelines we could follow to showcase human-generated content.

Tone and Style

This was the biggest hurdle we found when it came to scoring content according to an AI content detection tool. The tone and style of your post can heavily affect that score and cause tools to detect AI where there actually isn’t any.

A more formal tone, with a rigid structure and lack of personality, usually means you’re going to have a higher AI score. This isn’t a very accurate detection, though, because you can ask an AI writing tool like ChatGPT to write something in an “exciting” or “inspiring” way and fool the detectors.

To overcome this, we’ve tried to incorporate a chattier tone in everything we write — unless specifically asked not to. This is easier when our clients already have a very casual tone, speaking to readers as if they’re friends rather than in a formal way.

Lack of Personal Touch

Again, unless you specifically ask your AI writing tool to add in personal touches (i.e. “tell me about visiting the pyramids in Egypt as if you’ve been there”), the tone is going to come out very monotonous.

We found that simply adding some humanness to our writing (i.e. “we preferred taking the bus to the train”) helped those pesky false positives from the AI content detector tool.

illustration of team of three people giving each other a high five

Repetitive Language

People often use repetitive language patterns to emphasize or clarify their content.

A tool designed to detect AI-generated content could wrongly attribute these repetitions and consistent patterns to AI writing, as some AI-generated content does display repetitive structures. However, this interpretation would be flawed since writers deliberately use repetition for rhetorical or stylistic reasons.

  • Keyword use – We also found using the same keywords in certain places pushed the human score down — although keyword stuffing is already something we want to eliminate from content.
  • Sentence length – Writing sentences of similar length too often in the same body of text would cause the AI detection tools to believe it was AI content. This is now only really a problem where we’re comparing products or places and where we have lists of products/activities that follow a similar pattern in how we describe them.

illustration of man standing in the middle of a maze

Accuracy

Inaccurate facts are at the top of the list of how to spot plainly detectable AI content. Not that humans don’t get things wrong or that AI is never correct. But the thing with AI content tools is that their main job is to give you what you ask for. We would often see AI making up the most believable restaurants or hotels that have never existed, simply to give you a list like you asked.

How well can AI content detection tools pick up accurate facts? We’re not too sure yet, but it’s worth noting that inaccuracy is not helpful, so even without a score, this would harm your content’s rankability.

Another note: We did find that if there were a few misspelled words or some not-quite-right grammar, most AI detection tools would mark it as human-written text. This is not very helpful, though, since we do want our content to be error-free, but it was an interesting observation.

Copy & Paste

One experiment that we’re still testing out is whether tools like Grammarly can mess with AI detection. This also includes if the post is checked through Grammarly for passive voice, etc., and those suggestions are accepted.

And because we checked for plagiarism in Grammarly premium, it looked like some writers who would copy-paste into Grammarly and then back into their Google Docs would get higher AI scores.

This only seemed to affect things about 50% of the time, though, so it’s not a definite answer.

illustration of two people holding up a sign saying Guideline

A Balance Between Detecting AI Tools and Becoming Better Writers

Even with the best AI writing detectors, we have found false positives and less-than-perfect scoring. We did find, though, that if we were writing our content with the guidelines we picked up from Originality, it typically made what we wrote a lot more powerful and enjoyable to read.

Our process (for now) includes putting every post through an AI detector before we send it out or publish it.

Some projects call for a more facts-based style, and those we accept will receive higher AI scores than we’d like. But even for these posts, we pick out where we could perhaps write sentences better, maybe add in some personal touches or demonstrate expertise better.

Personally, I don’t think that any AI detectors can give us 100% accuracy 100% of the time. And I think that trust within the team and constant training and improvement are much more important.

But I also think that our content team has gotten ten times better over the last ±8 months and that by keeping up with the latest technologies, we will only continue to strengthen our skills.

illustration of a brain thinking about AI detection

Will We Keep Using Originality AI?

For now, yes. We are still learning and finding a few outlier posts that show 70%+ for content that is 100% human, but overall, we’ve found that Originality AI scores are more accurate than anything else we’ve tried.

Our team’s process is now to check every piece of content in the editing stage, and if there’s a high AI score (usually over 50%), we do some rewriting on the parts that are flagging AI.

While the world of SEO and content continues to grow through this advancement of artificial intelligence, we can see the value in checking for AI and continuing a culture of ensuring our content is helpful and valuable to readers.

Looking for help in AI content detection for your own team or outsourced writers? Try Originality, and let us know how you found the tool.

illustration of four people depicting a team

Final Thoughts on How to Spot AI Content

Just as AI tools will change and get even more powerful in the future, so will AI content detection. While this is not the most important thing to focus on within your content strategy, it may be worth investing some time and money into learning how to accurately detect AI-generated content.

If you want to start using an AI content detector, be mindful that even these detectors are tools and cannot always be right. There always needs to be a balance between keeping your content quality high according to your standards and ensuring that your writers are not relying on AI.

Currently, Originality AI is our chosen AI content detection tool, but if you know of others that you find to be accurate and affordable, we’d love to hear your thoughts!

The post How to Detect AI-Generated Content & What AI Writing Means for SEO (2024) appeared first on Travel Tractions.

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SEO Keywords for Travel Agency | Make the Most of Travel SEO Keywords https://traveltractions.com/seo-keywords-for-travel-agency/ Tue, 20 Feb 2024 14:59:13 +0000 https://traveltractions.com/?p=30836 If you have a travel agency up and running online, but you’re not seeing as much traffic to your website as you’d like, we have some good news! A simple strategy implentation using the right keywords and phrases could see you rising to the top of the SERPs and bringing in bucketloads of new users […]

The post SEO Keywords for Travel Agency | Make the Most of Travel SEO Keywords appeared first on Travel Tractions.

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If you have a travel agency up and running online, but you’re not seeing as much traffic to your website as you’d like, we have some good news! A simple strategy implentation using the right keywords and phrases could see you rising to the top of the SERPs and bringing in bucketloads of new users (and clients).

Using search engine optimisation (SEO) to get your website among the top-performing SERPs is one of the best moves you can make. When you’re in the travel industry, having an effective online presence is more important than ever.

While the key to successfully establishing that presence depends on a variety of factors, there’s one crucial element that doesn’t have to cause you sleepless nights. Although each aspect of your travel SEO strategy is equally important, knowing how to identify, integrate, and use travel keywords can be a make-or-break kind of situation.

It is, after all, these keywords that your audience will use to find solutions to their travel problems. You want your travel agency to be easily discoverable with a comprehensive online presence that provides valuable information. To achieve this, you need to know how to make strategic use of keywords.

So, let’s get into everything you need to know about SEO keywords to help your travel agency outrank the competition.

What are Keywords for Travel Agencies?

keywords for travel agencies

Keywords are words or phrases (mostly referred to as search terms) that your audience uses when searching online. Every website has keywords, from your local business to the big international sites. Where the distinction comes in is that travel keywords are aimed at the travel industry niche.

But where your average travel website would simply be looking for keywords around destinations (i.e., things to do in Bali), as a travel agency, you want to target more direct keywords.

Luckily there’s a growing trend that can help you identify potential travel keywords. It’s that, at their core, a typical travel keyword is a combination of a niche descriptor and a geographical modifier.

Think about it this way:

Niche descriptor + Geographical modifier = Travel keyword

When you use this formula and apply some practical terminology to it, it could look something like this:

Travel agents + New York = Travel agents in New York

This is not set in stone, though, as every searcher is unique. Each keyword phrase or search term will be distinct, at least up to a point. Some keyword variations do exist where there’s some difference in how they are laid out.

These variations can look like this:

  • Airline tickets to New York
  • Luxury travel companies in Hawaii

Of course, you can run into search queries that aren’t geographically pinned down. For example:

  • Discounted tour packages
  • Travel agents near me
  • Local travel business
  • Travel websites for vacation packages

So how do you ensure that your travel agency lands at your ideal client’s fingertips? The answer lies in perfecting the winning combination of identifying the right keyword and snagging that first position on search engines.

The Importance of Keywords for Your Travel Agency Website

If you’ve been around long enough, you’ll know that SEO for travel agencies is a highly competitive industry.

Since travel marketing and marketing, in general, have moved predominantly online, optimising your content to make an impression on search engines is more under the spotlight than ever. This is thanks to travelers newfound habit of searching for information online long before they make a final decision.

Keywords can be seen as the juice that a search engine operates on. And when it comes to search engines, it’s all about ranking.

Now, for your travel agency website to rank high on Google, for example, you’ll need a standout blend of the best keywords. Combining that with your overarching goal of being Google’s first position (or as close to it as possible) easily translates into more organic traffic.

This is something all of the top online travel agencies have in common.

They aim to get as much traffic to their website as possible. Alongside other marketing elements, such as a PPC campaign and an SEO strategy, they convert a massive chunk of this relevant traffic into bookings and business.

While a beautiful travel agency website design and smooth UX design are important, gaining traffic through high search volume keywords is essential to growing your business. When you use the best keywords, your agency website and campaigns get seen by your ideal customer and audience.

As magical as all this sounds, where do you start your journey to find the best SEO keywords related to your travel agency?

Understanding the Finer Details of Keyword Research

travel keyword research tools

Your first practical step to effective use of keywords for your tour agency is to conduct conducive keyword research. When you tackle this research, you’re putting yourself in the shoes of your target audience, imagining how they would search for your specific product or service.

When it comes to the travel industry and travel agencies in particular, you could discover that “Burma vacation packages” are far more popular than “Myanmar vacation packages”.

You may also find out that the search volume for local hostels is far higher than, let’s say, the search volume for boutique hotels in your area. Using this information, you can play around and update elements like your title tags or tour descriptions on your website, but it also holds the potential to give you more content ideas.

Still a bit lost? We can get you started with a content mine strategy which presents you with a spreadsheet full of topics and keywords you can use as a stepping stone.

Don’t Forget About Long-Tail

An easy trap to fall into when you go about researching keywords is overlooking long tail keywords. There’s nothing explicitly wrong with sticking to a small set of phrases to kickstart your research, but these should never be your be-all and end-all.

Doing research on keywords is about identifying all the potential phrases (or topics) your audience might search for. You can then use this to map out your site architecture, including what pages to cover, even down to the finer things like specific text to include.

While it’s almost instinctive to be drawn to phrases that have the highest organic search volume, as these are what people search for most, it’s not as simple as that.

Of course, you want pages on your travel company website to target the most searched-for terms. However, these phrases can prove highly competitive. This will make ranking for them, especially close to the first position, quite difficult.

That’s where long tail keywords come into play. Recognising these long-tail phrases is extremely useful if you’re a tour operator with a small or new site.

But what is a long tail keyword?

Generally speaking, the long tail is made up of a variety of different phrases that, when added together, result in a larger volume of traffic. Consider the following:

  • The search term “Spain holidays” gets about 22,000 monthly searches.
  • There are 22,000 other search terms that include “Spain” relating to travel, such as “Best time to visit Spain”.

Let’s say the phrases in the second scenario only have one search per month. That adds up to the same number of searches the first scenario term has. The thing is, though, the terms in the second scenario often have far more than one search per month.

“Spain holidays” is extremely competitive, making your ranking potential substantially more challenging. This makes opting to rank for one (or more) of the 22,000 long-tail terms far easier as they’re less competitive.

Google has even gone so far as to release data results that show that roughly 15% of the phrases they see daily are entirely new. What that means is the long tail is constantly growing, and if you capture that traffic by pinpointing those keyword phrases, you set yourself up for success.

Consider Topics vs Phrases

If you’re wondering how to target the long tail effectively, the answer is actually a lot simpler than you’d think:

Conduct your research in such a way that you can identify all the different topics relevant to your site.

Begin by finding certain individual phrases and then expand that list to include variations of those topics keeping relevancy in mind. Let’s say you’re starting a travel agency specialising in travel destinations for each month of the year.

Your initial search results show that there’s a massive search volume leaning towards “where to go in” phrases. With some digging, you’ll soon find related keywords that expand your first chosen topic and open up a number of other avenues to head down.

For example:

  • “Where to go in April” – 1,000 monthly searches
  • “Best places to visit in April” – 700 monthly searches
  • “Where to go on vacation in April” – 900 monthly searches
  • “April vacation destinations” – 1,200 monthly searches

The minute you begin to delve into long tail keywords, you’ll find a gift that keeps on giving. As a travel company, your job is to keep these keywords closely related to your niche and then build out a comprehensive list of topics that will feed organic traffic to your site while you fill potential content gaps.

What to Consider When Choosing Travel Agency Keywords

travel agency keywords

Once you have your keywords list completed, the next step in identifying the best keywords for your unique online travel agency is to translate the data you see into actionable topics. While there is an entire range of varying things to consider in determining the most relevant keywords for your travel website, three stand out above the rest.

  • Search volume
  • Keyword difficulty
  • Targeted traffic

Search Volume

Search volume refers to the total number of times a certain keyword is entered into a search engine or used in a search query. This metric is determined on a monthly basis giving you the exact amount a specific term is searched for.

The higher the number relating to search volume is for a certain result, you should consider it one of the right keywords to use for your travel company. Why? Well, with a larger volume, the potential to generate website visitors for that query increase.

Keyword Difficulty

When you attempt to rank for a specific keyword, those search results with high organic traffic and commercial intent often come tied to a more challenging difficulty. Keyword difficulty relates to easy it would be to compete for first-page ranking.

This means your travel marketing strategy and, by extension, content marketing plan need to take into account how competitive a certain keyword is. What makes this an even more critical consideration is that should authoritative websites highly contest your chosen keyword, your ranking potential could suffer.

Targeted Traffic

If you think about relevant traffic for your travel company website, consider targeted traffic the golden standard. These search results provide the user with exactly the information they need.

The moment prospective customers start searching for a keyword or keywords if you can deliver and satisfy their intent, you’ll generate targeted traffic to your website. Your aim is to use popular keywords that do exactly that.

Travel Keyword Research Tools

When you’re on the hunt for a travel keywords list to match your tour agency website, there is an entire collection of SEO tools to help along the way. You can choose from a number of paid tools or a select few free tools that will make finding current and appropriate keyword phrases a lot easier.

These tools take much of the hassle of delving into a search engine to collect keyword data out of your hands. As travel companies, their customers’ needs and wants, and the whole travel industry keeps on changing, these are some options you shouldn’t sleep on.

Google’s Search Box

Kicking things off with what is probably one of the most valuable but easily overlooked free tools out there, Google’s search box does a lot when it comes to finding the best keywords. The well-known box on the search engine’s homepage offers quite a lot of insight for travel SEO keyword ideas.

It’s as simple as starting a search phrase, and Google will take over and present you with a number of related suggestions. These are nothing but the most frequently searched-for keywords that contain the same letters and terms you’ve already begun to search for.

The trick when you’re using the search box is to think of relevant related terms that your travel agency would need to rank for. After you’ve found a select few, evaluate their commercial intent and potential to drive traffic to your website.

Google Search Console

Another fantastic free tool you should be using when plotting out your SEO strategy that’s not overly focused on finding keywords but more on website health and performance is Google Search Console (GSC).

As you launch your travel website, linking it to GSC is essential if you want to stay on track with your overall site health and ranking performance. Where this does specifically help your SEO keyword journey is its “Search Results” report which contains a list of queries for which your website is currently being shown.

Once you have this report, you can choose the most valuable keywords taking into consideration their commercial intent, amount of impressions, and clicks. With all of this data at your fingertips, it becomes easy to optimise your site for these popular keywords later on.

Google Keyword Planner

Although Google Keyword Planner is a feature contained within Google Ads aimed at helping digital marketing strategists find suggestions for paid campaigns, you can use it for SEO purposes easily.

For you to use Keyword Planner, you’ll need a Google Ads account, but once you’ve created yours, you can dive directly into the tool and its features. When considering keywords, you’ll mostly use its “Discover new Keywords” tool.

After adding related keywords in the search box, define your region and language, and you’ll get your results. One of Keyword Planner’s biggest advantages is the keyword suggestions it gives you, as well as the search volume and competition level (difficulty).

Keyword Search Tools

When it comes to fully comprehensive tools to find the best keywords for your travel agency website, there are a few big-name players. These are the best paid-for keyword tools you should consider for your travel company:

  • Ahrefs – Offering one of the best tools that help you decide on the best keywords, Ahrefs has numerous features that make dishing up for one of the monthly payment plans worth it. Their Keywords Explorer tool does the trick when you want to find the top-searched travel keywords, while Site Explorer is there to aid you in analysing a competing page for their keywords.
  • SEMrush – Using SEMrush, you get access to complete reports that can make finding high volume keywords simple and quick. You begin by deciding on “seed keywords”, which are basically your general keywords, and once you’ve done that, you’ll get a list of related keywords, which you can then filter by volume, country, difficulty, and even search trends.
  • Keysearch – Another standout tool you can use to make finding the right keywords for your travel agency website is Keysearch. Offering a free trial as well as a paid version, you’ll get access to metrics ranging from user search trends to search volume and difficulty. Beyond that, Keysearch also provides some deeper insights, such as giving you an estimated range for potential traffic from a keyword.

Learn More: To help you learn about keywords and other SEO skills for your tourism website, we’ve put together a Tourism SEO course.

Improving Your Ranking for Top Travel Keywords

top travel keywords

Finally, it always helps to have a little jumping-off point when you’re starting out in the travel keyword-finding landscape. Now depending on your travel business and its specific business model, there will undoubtedly be certain keywords that work better than others.

Take into consideration what kind of business your operating, for example:

  • Destination Marketing Organisations These types of travel businesses will ideally attract users who are looking for a specific destination to match their vacation plans. This is where terms such as “New York travel” or “New York vacation” will deliver the correct travel intent and, in turn, appropriate traffic.
  • Travel Agencies – If you’re running a travel agency, your focus will be more on the selling of travel packages. If that’s the case, as a travel agent, you’ll aim for keywords such as “New York travel package” or “New York vacation packages”.
  • Tour Operators – As a tour operator, you’re going to focus more heavily on the location + tour pairing. This means your ideal keywords will revolve around “Things to do in New York”, for example, or “New York tours”. On the other hand, if you’re a tour operator focusing on adventure tours, being as specific as possible is the way to go. You’d then aim to use keywords like “parasailing in Phuket”.

Keeping the above in mind, remember that writing content with aimed keywords in mind is one of the best ways to rise in search engine results pages (SERPs). Factor in using these keywords in landing pages, blogs, tour descriptions, website copy, and social media.

Now let’s break down some general keywords you can use to begin with.

High Volume Keywords for Travel Agents

High-volume keywords are a great place to start and are usually related to travel in general. Because these keywords often increase your website visibility, they rank high and sometimes have lower monthly search results. Consider using the following:

  • Travel agents near me – 1,900 monthly searches
  • Travel agencies near me – 2,400 monthly searches
  • Tour operators in – 1,200 monthly searches
  • Online travel agencies – 1,000 monthly searches

Country-Based Travel Keywords

Another straightforward strategy is looking for country-based travel keywords. Focus your search on individual countries and expand into a country’s capital city. When you do this, you allow visitors to instantly find the needed information without having to search through hundreds of related prepositions. These are a few good examples:

  • Travel to Europe
  • United States travel restrictions
  • Spain tour operators
  • Grand Canyon tour guide
  • France travel insurance
  • Thailand travel agent

General Keywords for Travel Services

Next up are some general keywords that users might use to find your specific travel business online. Using these keywords, you can incorporate multiple and, in doing so, put your site in a more particular niche:

  • Travel agents
  • Travel companies
  • Tour operator
  • Top tour companies
  • Luxury travel companies
  • Travel consultant near me

Popular Keywords for Travel Agencies

In contrast to the above, there are a number of popular tour and trip varieties that make up some unique travel keywords you can use for your travel agency. These are usually very highly searched:

  • Trip packages
  • Tour company packages
  • Honeymoon tours
  • Adventure travel
  • International tour packages
  • Family tour options

Now You Know About SEO Keywords for Your Travel Agency, What Comes Next?

Knowing how to find the ideal keywords for your travel agency, especially those that score big in the SEO game, is one thing. Using them effectively is another entirely. This is where a content strategy comes into play, and this is simply planning your travel agency website content and using SEO keywords to help along the way.

Keeping in mind that many of the results you’ll see from SEO keywords on your website traffic depends on where you use them, there are many ways to achieve and exceed your expectations.

seo keywords for travel agencies

High Search Volume Keywords and Your Content

Once you’ve got your selection of keywords that fit your unique travel agency and its website, the first step is to use your high search volume keywords where they matter most. Yes, this does mean when writing content for your site, you include them in important content elements such as your headings, but there’s more to it.

Let’s say, for example, you’ve found the following while doing keyword research:

  • The keyword phrase “Best travel agency” has 1,600 monthly searches
  • Another keyword phrase, “Travel agency in South Africa”, has 1,200 monthly searches

These two phrases both have high search volumes, which show that your targeted audience wants website content that answers one of the queries. Either they want to find the best travel agency, or they’re scouting for any travel agency in South Africa.

The ideal approach logically follows. Combining these two keyword phrases as the title heading of a longform content piece is the magical recipe to success.

Longform Content Using SEO Keywords for Travel Agencies

Okay, you’ve got your content strategy off the ground, and now you want to make the most of every high-performing keyword. This is where you’ll need to determine which of your keywords you can use as a support structure for longform content.

A careful sprinkling of moderate to high search volume keywords throughout a piece of content is how you ensure the most potential traffic gets directed to your website.

What next? Check out our travel content writing services, to find a package that suits your needs.

Final Thoughts on SEO Keywords for Travel Agencies

Travel keywords for SEO don’t need to be more of a mission than absolutely necessary, and once you’ve got a good grip on the basics, there’s little else you need to manage.

Obviously, the best keywords are those that stick to your content marketing and business goals and ones which easily help you fill content gaps.

This makes thorough keyword research an integral part of your entire SEO strategy, but it doesn’t simply end there. Once you have your keywords, you’ll need high-quality content to match.

Now that you know the ins and outs of SEO keywords for your travel agency, the next step is integrating that knowledge into your tourism marketing strategy.

The post SEO Keywords for Travel Agency | Make the Most of Travel SEO Keywords appeared first on Travel Tractions.

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Travel Posts Ideas | 24 Amazing Blog Topics to Write About https://traveltractions.com/travel-posts-ideas/ Thu, 15 Feb 2024 12:30:05 +0000 https://traveltractions.com/?p=511962 As fun and meaningful as it is, being a travel blogger is no easy feat. What many people don’t know is that writing travel blog posts and travelling is a lot of work. And to keep up in the competitive travel niche, you have to create engaging travel post ideas to solve your readers’ problems. […]

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As fun and meaningful as it is, being a travel blogger is no easy feat. What many people don’t know is that writing travel blog posts and travelling is a lot of work. And to keep up in the competitive travel niche, you have to create engaging travel post ideas to solve your readers’ problems.

How do you keep delivering relevant and useful travel information that’ll delight your readers? And where do you find new travel blog ideas? If you’re a travel blogger looking for ideas for your next travel blog post, look no further.

Readers are always looking for useful travel tips. Be it planning activities, choosing a hotel to book, or coming up with a trip budget, you’ll find endless travel blogging ideas right here. And by using the right travel keywords for your blog post, you’ll help people find your travel content online much easier through search engine optimisation.

Travel Blog Post Ideas

We’ve done many content mines to find endless topics for our clients to write, and we thought we would generously share some of the most popular ones.

Without further ado, here are ideas for travel blog posts to go on your website.

1. How To Save Money for a Trip

Image of man and woman saving money in jars.

Ask anyone who’d love to go on a trip to get away from it all, and they’ll tell you they’d love to, but they don’t have the money for it. Your readers most likely have the same issue too.

Take the opportunity to write a blog post with money-saving tips for people planning a trip. Include valuable, actionable information on how to save money to make the most of their adventure.

2. Tips on Booking Cheap Flights

Speaking of saving money, you could write about finding cheap flights. Share knowledge on how far out to book flights and which websites to use for the best deals. Also, write about seasonal travel and when flights are their cheapest (or most expensive).

3. Travel Essentials to Pack on Your Trip

Image of woman and first aid kit items.

There are some travel basics one needs to pack for a trip. While sunscreen, a sun hat, and some shades are ideal for beach hopping, that’s not all one needs. And that’s where your travel blog comes in.

You can write about the essentials your readers need to pack for every trip. Or get into specifics. This means writing about what to pack for a hike out in a national park. Things like a first aid kit, salty snacks, and a torch come in handy.

A packing list, like “What to Pack for a Winter Adventure in Switzerland,” will attract a very different audience than a general travel essentials guide. Either way, you’ll serve up a travel blog that’ll answer their question.

4. The Best Time to Visit a Destination

Sometimes, people know where they want to go for their upcoming trip. They may even have an idea of when to visit, but they need a bit of guidance. And you’re here to provide just that. You can write a travel blog post on the best time to visit a specific destination.

Ensure this includes information that caters to different travellers — those that prefer off-peak seasons with fewer crowds and those that don’t mind the buzz of peak tourist season.

5. What to Wear When Visiting a Travel Destination

Much like different occasions call for specific attire, so do certain travel destinations. Someone planning a hiking trip wouldn’t wear the same clothing when partying it up in Ibiza.

Different locations call for alternative clothing. So, take the opportunity to write about what a traveller should wear on a trip. This includes sturdy, waterproof hiking trainers for trekking National Parks or loose-fitting sundresses for the sunny Amalfi Coast.

Tip: Ensure you don’t just state what your readers should wear but also explain why. This way, you’ll provide helpful content. For example, write about how a sunhat and hiking pole are great for certain trails in a National Park. The former protects your face from the elements, while the hiking pole helps you traverse rocky terrain.

6. Travelling with Children

Image of a woman at the beach with a child building a sandcastle.Got a family travel blog, or have a sizable part of your audience being families? Consider writing travel blogs with insightful tips for parents travelling with children.

This could include advice on how to save money when travelling as a family, child-friendly activities, and the best local restaurants for your travel needs.

7. Travel Insurance Options

If there’s one thing that people think they don’t need until it’s too late, it’s travel insurance. As a travel blogger, you want to share useful and relevant content that’ll help others on their travels. Insurance is one of them.

Write about how insurance covers lost or stolen luggage, and medical emergencies, too. You can even blog about an instance where travel insurance saved your behind. Travel content ideas like this are incredibly helpful, as they not only inform your audience. They leave your readers feeling more connected to you.

8. Best Honeymoon Destinations

With about 40% of American couples travelling abroad for their honeymoon, writing about the best destinations for honeymooners is a great way to provide helpful information for those seeking it.

Tip: If this subtopic goes well with your website’s overall content, you could drive more traffic by targeting longer SEO keywords like “best budget honeymoon accommodation in Hawaii.”

9. How to Keep Entertained on a Long Flight/Ride

Image of female flight passenger staring out of window.

Almost any seasoned traveller will tell you; you’ve got to come up with a system to survive long flights. For some, it’s a book and noise-cancelling headphones. Others may prefer staying hydrated with a durable water bottle and keeping comfy with a snug neck pillow while watching a movie.

Either way, readers looking for tips could look to your travel blog post for your expert recommendations. Incorporate relevant affiliate links while you’re at it to improve your income-earning possibilities.

10. Travel Tips for Solo Travelers

Travelling alone is a great way to learn more about yourself and immerse yourself in the local culture. Your blog posts for solo travellers should include travel tips like getting travel insurance, letting people back home know your itinerary, and learning to interact with locals.

Due to more people going on trips alone, solo travelling is one of several growing topics for travel blogs. So, writing for this audience is a market worth tapping into.

11. Day Trip To X

Sometimes a day trip is all one needs. You could write a travel blog post on taking a day trip to a certain destination and exploring its hidden treasures. Twenty-four hours is plenty of time to check out charming local markets and visit an iconic landmark or two.

Ensure your blog post includes transportation options and how your readers can wisely plan their itinerary.

12. Road Trip To X

Image of a car outdoors and close-up of GPS navigation.

Road trips are an excellent way to enjoy spontaneity while taking scenic routes. There’s nothing quite like it. You can include helpful information on where to eat and where to stay during a road trip. Travel blog posts are an excellent way to share itineraries and provide unique insights on common routes like a Southwest road trip.

13. Adults-Only Hotels

A blog post on adults-only hotels is perfectly suited for those seeking a peaceful and serene escape. This travel blog post typically focuses on hotels for mature audiences. You could write about unwinding in the most luxurious rooms and enjoying adult-oriented amenities like nude beaches.

14. Pet-Friendly Restaurants in X

Some travellers want to bring their furry friends along for the fun. So you could write a travel blog about the best pet-friendly restaurants where your readers could dine out with their four-legged companions.

Travel blogs that write about pet-friendly dining options typically include information and insights related to this. Think of dedicated pet zones, water bowls, and pet-friendly treats. Of course, be sure to mention the importance of ensuring one’s pet is leashed properly and socialised.

15. Public Transportation Options In X

Image of people at the subway station.

It can be daunting for any traveller to navigate public transportation in a new city. With your travel blog post, you can help readers with well-researched options like trains, buses, and taxis. Be sure to mention the importance of getting familiar with routes and schedules.

Lastly, you could include other travel tips like getting a metrocard or passes for easy travelling.

16. Best Affordable Hotels in X

Some readers may be travelling on a budget. This audience wants the lowdown on the best hotels that don’t break the bank. Your travel blog should include budget-friendly accommodations that don’t compromise on comfort and quality.

And it doesn’t have to only be hotels. You could feature hostels, guesthouses, or boutique hotels. Feature budget destinations that offer your readers the best value for money.

17. State and National Parks in X

State and national parks are some of the best ways to experience the natural wonders of an area. Your travel blogs can highlight what nature enthusiasts love, such as writing about hiking through lush forests and witnessing stunning waterfalls.

Helpful and relevant information your blog post could include are trail routes, important park regulations, and a packing list for fun exploring.

18. Best Luxury Hotels

Image of a woman relaxing in the pool.

One of the most searched-for travel blog ideas is on luxury hotels. Here, your focus should be on four to five-star hotels. Write about how your readers can experience opulence at its finest as well as top-notch hospitality.

Money is not an object to a reader looking for the best luxury hotels, so ensure your travel blog post features hotels with lavish suites, stunning views, and premium amenities.

Read more: Get expert SEO services for your hotel.

19. Museums in X

Delight your readers with museums they could visit in a certain destination. Most travel blog posts that cover this topic talk about the history and culture of a region. Be sure to point out the engaging exhibits your readers could view.

In addition, it helps to point out the guided tours or special events your readers could be interested in.

20. Best Winter Destinations

Your readers could be experiencing cold weather where they’re at. Or, they could be in search of a winter wonderland. Either way, you could write a travel blog post on the snowy mountains of the Swiss Alps or Germany’s charming Christmas markets.

Your blog post should not just share these lovely winter escapes but include helpful information for your readers as well. These include travel tips like checking weather reports and bundling up in cosy layers.

21. Best Hiking Destinations in X

Image of a man on a hike.

Hiking posts are one of the most popular travel blog post ideas, and for a good reason. It’s a commonly searched-for blog post, as readers are looking for helpful information. This includes research on difficulty levels, the duration of a hike, and much more.

You could also write about what to bring. A certain destination packing list (e.g., Bryce Canyon National Park) would include socks, a reusable water bottle, and sunscreen, to name a few. Be sure to share safety tips, as this is another fantastic way to build rapport with your audience.

22. Things to Do at Night in X

Some travellers are keen on exploring a destination’s nightlife. Your blog post could share the range of options available to your readers. From eclectic rooftop bars to live music venues, the blog post ideas are endless.

As always, safety tips like staying in well-lit areas are worth sharing for readers seeking fun things to do at night.

23. Best Coliving and Coworking Spaces in X

Thanks to the increase in digital nomads, coliving and coworking spaces are one of the newer travel blog post ideas being written on. Your blog posts could share spots where remote workers can work, connect, and have fun.

Be sure to mention amenities that aid productivity, like dedicated workspaces and high-speed internet. In addition, you could write about local communities your readers could join for networking purposes.

24. Travel Safety Tips

Image of a woman in a dimly lit dark alley.

Another idea for your travel blog is a post on safety. You could write about researching the safety and political situation of country X to be aware of potential risks. In addition to this, you could include health and safety items to bring along. This includes a first aid kit.

Your safety travel blog post could also mention staying alert in crowded areas. And if the “Attenzione pickpocket!” TikTok trend is anything to go by; it’s clear that pickpockets are as busy as ever.

Summing Up Travel Blog Topic Ideas for Travel Bloggers

Coming up with new travel ideas can be quite challenging. But with these blog post ideas, you’ll be well on your way to writing more travel content in no time. Plus, you don’t have to use these blog post topics exactly as described.

Draw some inspiration and incorporate your personal experiences and Voila! You’ll have unique travel blogs your readers will love. After all, people need travel inspiration and much-needed travel tips. Let your website be where they find it.

From travel bloggers to rental car companies, everyone can make use of great travel topics to write about. Need beautifully written travel SEO content to rank higher in the SERPs and gain more visibility? Contact us today for expert travel SEO services.

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SEO for Hotels & Guest Lodges | Strategy for Hospitality Businesses https://traveltractions.com/hotel-seo/ Tue, 15 Nov 2022 05:46:35 +0000 https://traveltractions.com/?p=30042 If you’re searching for SEO for hotels, then you want to know how to increase traffic to your hotel website. When it comes to selling your hotel as a destination, you have to use targeted marketing tactics in order to be successful. And one of the best ways to ensure long-term success for your hotel […]

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If you’re searching for SEO for hotels, then you want to know how to increase traffic to your hotel website. When it comes to selling your hotel as a destination, you have to use targeted marketing tactics in order to be successful.

And one of the best ways to ensure long-term success for your hotel is to not only provide a great experience for your guests but to invest in your SEO so you can rank organically in Google search results.

If you want to learn everything there is to know about hotel search engine optimization, then you’ve come to the right place. This is your one-stop guide to hotel SEO strategy. Implement these tactics effectively, and you’ll be ranking organically on search engine results pages and increasing the traffic to your hotel website.

What is Hotels SEO?

search engine optimisationSEO for guest lodges and hotels is the act of optimizing your website in a way that makes understanding them easier for search engines. You want your website to be both understood and viewed as quality content by search engines as this means they will rank you well in search results.

Most search engine optimizers like to focus on Google, as it is the most widely used search engine around the world. As of June 2022, Google dominates 91.88% of the search engine market, so it only makes sense to focus on ranking in Google as opposed to other search engines (although many of the tactics used are the same across all search engines).

Why is Hotel SEO Important?

SEO is important because it drives traffic to your website without the use of paid advertising. This, in turn, strengthens your online presence and increases the bookings made through your website. And ultimately, increasing your bookings should be one of your main goals, as this is what brings revenue to your business.

Your Complete Guide to SEO for Hotel Industry Businesses

team analysing dataHotel search engine marketing can take your business to the next level of success. Whether you’re a hotel or guest lodge that’s just starting out or you’ve been in the industry for a while, SEO can help you. This is your complete guide to SEO for hotel websites.

Outline Your Target Audience

Before you start your journey in the online marketing space, you need to figure out who your target audience really is. Your target audience is the type of person that you would ideally like to stay at your hotel or guest lodge and that would also love to come to stay at your hotel.

Build a customer persona

In order to make sure that you are marketing toward the right audience will all of the content that you put out, you should create a customer persona. This is a persona that you create to embody the attributes that you feel your target audience portrays.

When creating your customer persona, include the following elements:

  • Name
  • Age
  • Interests
  • Likes
  • Dislikes
  • Location
  • Behavioural traits
  • Pain points
  • Buy patterns
  • Portfolio photo

Once you have created your customer persona, make sure that all content you create is geared toward satisfying a need or want or is entertaining and of interest to this specific persona.

Do Keyword Research

person looking at google search engine response pagesWhether it be for a piece of content or for your website in general, it is important that keyword research is at the basis of any web content created. This way, your content has a clear purpose – to satisfy a specific query that your audience may have.

Aim to rank for long-tail keywords

Long-tail keywords are important for two reasons:

  1. They are easier to rank for than shorter keywords because fewer people are writing about them. And therefore you have less competition.
  2. The content that you create around long-tail keywords is more likely to satisfy user intent because the user has searched for something very specific, so you know exactly what they are looking for.

An example of a long-tail keyword would be “things to do in Cape Town in winter” or “things to do in Cape Town for couples”, as opposed to “things to do in Cape Town”, which is a shorter and less specific keyword.

Create content clusters

content clustersWhen creating blog content for your website (which you should do on a regular basis to keep your website up to date), it’s best to write in content clusters. Pick a specific topic, and write about the topic as well as all the sub-topics related to the main topic until you have covered that area of content in its entirety.

An example of this would be deciding to write content about things to do in the area surrounding your hotel. For example, let’s say you have a hotel in Cape Town. These would be some topics that you could cover in the ‘things to do’ cluster:

  • Things to do in Cape Town in winter
  • Things to do in Cape Town in summer
  • Things to do in Cape Town in spring
  • Things to do in Cape Town in autumn
  • Things to do in Cape Town for couples
  • Things to do in Cape Town alone

keyword researchYou could even go a little more granular with your topic and target the neighbourhood in which your hotel is located in Cape Town. For instance, if your hotel is in the Waterfront in Cape Town, then you could target all the above keywords twice, once with the word Cape Town and a second time with the word Waterfront.

Before going ahead with these blog posts, though, it’s important to do keyword research to ensure that people are actually searching for these topics. There is no point in writing content that nobody is looking for, so use a keyword research tool such as Ahrefs or KeySearch in order to find data to support your content.

Use keywords in headings and sub-headings

If you’re unfamiliar with how to implement keywords in your content then here is a brief overview. Once you have a list of keywords and sub-keywords for a specific post, you can start writing.

Use the keyword with the most search volume that is easiest to rank for in the main heading of the page (the H1). Try to use the other supporting keywords in H2s and H3s throughout the post, as well as sprinkling them throughout the content.

!  NEED HELP FINDING KEYWORDS? View Our Topic Mine Strategy

Engage in Content Marketing

content marketingContent marketing is the act of creating valuable information and content for readers. The main goal of this content is to provide relevant and helpful information that will assist potential customers in their buyer journey rather than pushing them to make a booking.

How does this help? Providing content that is of benefit to the customer but doesn’t immediately benefit the business is a way to build both trust and loyalty with your potential customer base.

Content marketing is also an effective way to drive large amounts of traffic to your website. If you create highly researched and valuable content based on keyword research that is relevant to your niche, you can rank well in search engines and gain organic visitors to your website.

Let SEO Inform the Technical Aspects of Each Page

seoWhile technical SEO can get rather complex, we are going to deal with the most basic of technicalities. Your page title, meta description, and URL should all be based on SEO data.

Page title

Your page title is the title that appears in the tab, but it is more important than this. It also informs search engines (along with many other factors) what the page is actually about.

It’s important that your main target keyword is present in the title. It’s also crucial that no two pages contain the same title because this confuses search engines, and they won’t be sure which one to rank in SERPs.

Meta description

person planning contentYour meta description is the text that appears in SERPs under the H1 of your page or post. It tells the users a little more about what they can expect to learn, see or encounter if they click on your page or post. When writing your meta description, be sure to include your target keyword.

It’s important that you stick to the 155 – 160 character length suggested by Google, as anything longer than this will be cut off in SERPs.

URL

The URL of the page or post is important because this also works to tell search engines what they can expect from the page. Your URL should be short and concise, containing ONLY the main keyword for the post.

It also shouldn’t contain stop words (e.g. a, the, is, are, etc.) or numbers. Here is an example of what a URL should look like for a post about “things to do in Cape Town in winter” – www.exampledomain.com/things-to-do-cape-town-winter/.

Audit Existing Content

website contentIf you want to run a successful marketing strategy, then an important part of it will be monitoring how your already existing content is performing. The best way to do this is by tracking your website content with Google Search Console and Google Analytics, but more on that later!

Only analyse content that has been on your website for six months or more because this has had a chance to rank and be tested in SERPs. You should be looking for content to do the following:

  • Optimise – posts that are ideal for optimization are ones that are consistently ranking at the bottom of the first results page in Google SERPs (position 5 – 10) for their top ten keywords. These could benefit from optimization because adding additional keywords, content, and building links to these pages could push it into the top three and increase its ability to bring traffic to your website.
  • Delete – posts that should be deleted are ones that haven’t received any clicks (or have only received one or two clicks) in the past six months. These have little to no chance of ranking or are about a topic that nobody is searching for. Before deleting these pages, check to see if they have links to them from other websites. If they do, it is better to redirect these posts because you don’t want to lose a valuable backlink.
  • Redirect – posts that are ideal for redirection are exactly the same as the ones that should be deleted, but these have backlinks. When redirecting, look for another page or post that is super relevant to the topic written about in the post that is going to be redirected, and redirect to this relevant page. This way, the link is still highly relevant.

person publishing postYou may be asking yourself why deleting and redirecting content would be helpful for your hotel website. Well, content pruning has proven to be highly effective in content marketing. If you delete content that doesn’t have a chance to rank, then search engine crawlers spend more time crawling the higher quality content, and it could improve your rankings on other pages or posts.

How to optimise a post

While optimizations are another aspect of SEO that can get rather complicated, we will stick to the basics.

Go through the queries that the posts are already ranking for (this can be seen in Google Search Console). You’ll then want to go through the post and make sure that all of the queries the post is already ranking for (and are relevant to the content) are in the post.

Next, you’ll want to look at competing posts to gauge what word count you should be aiming for. Open “incognito mode” on your web browser (so that your location does not affect search results). And type in the main keyword for the post you are trying to rank.

Open the top three search results and assess their word count. Once you have looked at all three, find an average of the top three and set out to get your word count as close to that average as possible.

Optimise Your Images

optimise imagesThe images that are added to your website matter for so many reasons. Customers shop with their eyes, and the more visually pleasing your images are, the more likely you are to make a sale. But these images ALSO make a difference in the SEO of your site.

Travel is a very visual niche, so people want to see images every 100 – 200 words, so ensure your pages and posts are image heavy. But because people want to see images, search engines now also prioritise posts that are image heavy in the travel niche.

Image size

Be careful with your images because adding large photos to your website can slow down your site’s loading speed quite significantly.

How do you counter these loading issues before they’ve even occurred? Use a tool like Image Compressor to decrease the size of your images before uploading them.

Image alt text

Another way you should be optimising your images is by adding image alt text. This is the text that tells search engines what is contained in the image. This helps search engines to show your images in relevant image searches – which could be yet another way for people to find their way to your website.

Ensure Your Website Loads Efficiently

website speedSite speed has become a more and more influential ranking factor in Google’s algorithm over recent years because they have started to understand how site speed influences user experience. Apart from site speed being a crucial ranking factor, it also influences how many people will stay on your page.

Statistics tell us that if your site takes more than three seconds to load, you are likely to lose 40% of the people who clicked on your link. That is almost half of your potential traffic.

Now that you know just how important site speed is, how can you tell how fast your website is loading? If you use Google’s Pagespeed Insights tool, it will not only give you a score out of 100, but it will also tell you what can be done to improve your page speed.

It’s important to do this with your homepage as well as other important pages and posts on your website. This is because most people that find your website in SERPs won’t be landing on your homepage.

Make Sure Your Website is Mobile-Friendly

website mobile friendlinessAs of August 2022, mobile makes up 62.06% of web traffic. That’s more than half of all the people browsing the internet. So it’s clear that your website needs to be optimised for mobile use.

You can check whether or not your website is mobile-friendly by manually accessing your website on your phone or mobile device. Try to navigate your hotel website as a user would and attempt to make a booking. If you have any trouble along the way, then you know that the mobile usability of your website could be improved.

You can also use Google’s very own mobile-friendly tester to find out if there is anything that could be improved for mobile users. Considering they make up more than half of web traffic these days, this is crucial to the success of your online hotel marketing.

Create a Google My Business Account

Google My Business is what users see when they search for your business (if you have a Google My Business account set up). See the example of the Travel Tractions Google My Business below.

The information contained in your Google My Business is used for more than just when users search for your hotel directly. Google uses this data for Google Hotel Search, so it’s important to optimise your GMB properly so that it shows up in as many relevant searches as possible. Here is what needs to be added to an effective GMB account:

  • Ensure that the name of your hotel, the address, and the phone number have all been filled out correctly. If you allow people to contact you via email, that should be added too.
  • Make sure that the Google Maps marker is pointing to the correct location (so that users can see exactly where you are located and use their Google Maps to navigate to your hotel easily).
  • Add all additional information about your hotel that would be relevant to those who might be searching for you, e.g. disabled access, WiFi, smoking area, restaurants, child care, etc.
  • If you have multiple hotels in your hotel group, then you should create a listing for each one, but they can all be contained within the same account.
  • Verify your GMB.

Build Links to Your Website

link building campaignIf you want search engines to start trusting your hotel website, then you need to show them that you are an authoritative source of information. One of the most effective ways to do this is to build links to your website.

This can be a challenging thing to do and may require some networking. You can reach out to local online newspapers, magazines, or travel blogs, asking if they would link to your website from one of their articles.

This is easy if they already have a post that mentions your hotel. They may request a small fee, or you could offer to write a post about your hotel for free, which they could post on their website (online publishers find it hard to turn down free quality content).

You could also join a Facebook group for travel bloggers, such as this one, that allows you to network with travel bloggers and engage in link swaps. This means they can link to you, and you can link to them.

It’s also important to build profile links on websites, showing that your hotel group has set up accounts on social media platforms and other networking groups. You can do this simply by setting up an account and adding a link to your website in the bio. These also act as a sign of authority to Google crawlers.

Anchor text

call to actionAnchor text is the words you use that link back to your site. For instance, the anchor text in the previous sentence was the phrase “anchor text”. It’s important because it can be an indication to Google crawlers and readers of what information can be found when we click on the link.

In general, we like to use targeted anchor text that tells us exactly what can be found if we click on the link. But when you are engaging in link building, you don’t want to use the same anchor text more than once or twice. This is because it could be a red flag to Google that unnatural link building is taking place.

Therefore, we like to use a wide spread of different anchors such as the following:

  • Keyword-rich anchors – anchor text that contains the target keyword for the page we are linking to.
  • Naked anchors – the URL of the page we are linking to.
  • Branded anchors – the name of your hotel or hotel group.
  • Generic anchors – phrases such as click here, learn more, and book now.

Link building is something that requires a lot of strategy and patience, so if you’d prefer to leave it to the experts with all of the right connections in our back pockets, we’d be happy to help!

Optimise For E.A.T (Expertise, Authority, and Trustworthiness)

company about us pageGoogle’s most recent updates have all been to favour websites that show expertise, authority, and trustworthiness. What does this mean? It means that it’s time to show off a little. Google wants to see that you are an authority in your niche, and it’s good for users to see this as well.

To demonstrate your expertise, you should make it clear on your website who on your team is an expert and why. For example, do you have a Michelin Star chef? Be sure to let people know with a little blurb about your chef. Do your hospitality staff have certificates of qualification from some institution? List them on your website. Have you had success with a previous hotel? Let people know!

person bloggingTo demonstrate your authority in your niche, create content about the area in which your hotel is situated. Let your audience know that you can really help them with their travels by providing all of the information that they need. This kills two birds with one stone because having content is great for your search engine marketing strategy, but it demonstrates your authority too.

And last but not least, trustworthiness can be displayed in many different ways. If clients have left rave reviews about their stay at your hotel, display them on your website. There’s nothing that makes someone trust a hotel more than social proof (someone else having a wonderful stay).

Make sure that your privacy policy and terms and conditions pages are visible on your website so that users and Google crawlers can see that you are being transparent. This will have search engines and humans trusting you in no time.

Take Advantage of Voice Search

voice searchIn 2022, 27% of people are using voice search on their mobile devices. This number is only predicted to grow as the software becomes more and more refined. What does this mean for SEO? It means that we need to adapt and optimise our pages for voice search to future-proof your hotel SEO.

In order to optimise your hotel website for voice search, you need to make sure you are using informal phrases; one’s that people would use in conversation rather than typing out. This could be as simple as optimising a post for “what to do in Cape Town” as opposed to “things to do in Cape Town”.

You can also optimise your posts for both typed searches and voice searches by including both keywords prominently in your post. This is highly recommended as the majority of searches are still taking place via typed searches, so we don’t need to get ahead of ourselves just yet.

It’s just good to be mindful of the way the search is going so that we are prepared and making steps toward ranking in the future.

Implement Local SEO

local seoLocal SEO is important if you want to show up in local searches such as “hotels near me”. One of the ways that you can do this is by adding your city name to your content. This was outlined in our keyword section but writing posts like “things to do in Cape Town” rather than “things to do near x hotel” is better for SEO.

It helps Google to understand exactly where your hotel is located and improves the likelihood of showing up in searches when people search for “hotels in Cape Town”.

Another way you can do this is by adding your location information, and a map on your website. This further bolsters and verifies your GMB account. The more information you can add to both your site and your GMB account, the better. Consider including the following:

  • Driving directions
  • Hours of operation
  • Reviews
  • Payment options
  • Description of hotel
  • Images
  • Videos

The more information there is for Google to work with, the more you will start appearing in relevant searches. This information is also incredibly useful for your potential customers. The more they know before their visit, the easier their trip will be.

Prosper on Google Hotel Search

hotel search landing pageGoogle Hotel Search was upgraded in 2015 with a new interface that favoured hotels with larger images and bigger fonts for their hotel descriptions. These results show up when people search for things such as “hotels in Cape Town” or “hotel in Waterfront, Cape Town”.

You should aim to get your hotel to the top of these listings, although this is not always easy. Here are some things you can do to improve your rankings in Google Hotel Search:

  • List HD-quality photos on your GMB – this will aid in increasing your clicks as well as your conversations.
  • Provide as much useful information as possible and list the amenities available for use.
  • Encourage your guests to leave positive reviews for your hotel – you can do this by incentivizing them with a discount on their next stay or a free meal along with their next stay.

These factors can help your listing climb in rankings and eventually be one of the first listings people see when searching for a hotel in your area.

Use Tools to Track Website Performance

web searchIt’s important to track the performance of your hotel website so that you know when your strategy needs to be tweaked. You will also be able to see when your strategy is working, which can provide some much-needed encouragement for your marketing team.

The best tools to use for site tracking are Google’s own tracking tools:

  • Google Search Console – allows you to check the indexing status of your pages and see which queries (or keywords) you are showing up for in Google SERPs.
  • Google Analytics – collects data from your website to see your main traffic sources and learn more about the users accessing your website.

Monitoring these closely will provide you with valuable insights into the way users are interacting with your website and how they are coming across your website.

If you want to get a little more granular with your tracking, you can use heat mapping software that allows you to track the movements of users on your website. This means you can easily see where users are spending the most time and where you are losing the majority of your audience. You can then use this information to improve your user experience and keep people on your website for longer – leading to more conversions.

Invest in Hotel PPC

pay per click advertisingPay-per-click advertising for hotels is an effective way to get your hotel to the top of search engine results with immediate effect. It can be incredibly effective, but the only drawback is that when you stop paying for PPC advertising, your rankings disappear.

If you choose to use PPC, it’s best to work on SEO in the background so that when you stop paying for PPC, your site will still be ranking fairly well. Ensure that your PPC ads are optimised correctly to get the best results, if you get stuck you can read more about PPC for hotels.

Wrapping Up SEO Strategy for Hotels

team brainstormingSEO for hotels can seem like a complicated business, but when you break it down, it’s many simple parts of a puzzle that fit together to make a holistic SEO strategy. Many of the tactics outlined in this post overlap, meaning that optimising your GMB can improve your appearance in Google Hotel Search as well as improve your local SEO.

Much the same way content marketing improves your SEO rankings AND works as a sign of expertise in your niche. Don’t be intimidated by the amount that needs to be done in order to rank your hotel in SERPs because you can start with one or two of these suggestions and increase as your bookings increase.

If you would prefer to leave the SEO up to the professionals, then we’d be happy to help. We have helped countless hotel websites improve their SEO  and conversions. Find out all the strategy tricks we have up our sleeves by booking a call with us. We look forward to working with you to make your hotel website a success!

The post SEO for Hotels & Guest Lodges | Strategy for Hospitality Businesses appeared first on Travel Tractions.

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Pay-Per-Click for Tour Companies: PPC for Tour Operators https://traveltractions.com/pay-per-click-for-tour-companies/ Mon, 14 Nov 2022 13:50:46 +0000 https://traveltractions.com/?p=30027 If you own a travel business, you know that the key to success is getting the word out that you exist. There are various ways to do this, but some are better than others, with paid advertising one of the most effective. However, traditional travel industry marketing and advertising methods can take longer, like SEO. […]

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If you own a travel business, you know that the key to success is getting the word out that you exist. There are various ways to do this, but some are better than others, with paid advertising one of the most effective.

However, traditional travel industry marketing and advertising methods can take longer, like SEO. But what if you could get your name out there without spending a fortune? Pay-per-click (PPC) advertising is a great way to do just that.

With PPC, you only pay when someone clicks on your ad. So it’s a great way to target potential customers who are already interested in what you have to offer. And PPC campaigns can be set up and managed easily with some crucial know-how.

They are an important factor in building a marketing strategy for tour operators, so here’s a small guide on how to do PPC for tour operators.

Note: The focus will be on Google Ads’ search advertising as it’s the most lucrative form of PPC marketing for tour operators.

What is PPC Advertising and How it Works for Tour Companies

Revenue increase

You may have noticed small, text-based ads appearing alongside the organic search results every time you’ve looked something up on Google. Welcome to the world of pay-per-click advertising.

PPC is a form of online advertising where businesses can pay to have their ads displayed on search engine results pages (SERPs). When a user clicks on one of these ads, the business pays a fee to the search engine. PPC can be effective in helping you drive traffic to your website and generate leads, but it’s important to understand how it works before diving in.

For starters, PPC ads are auction-based, which means that businesses bid on keywords that they want their ads to show up for. The amount that you’re willing to pay per click, AKA cost per click (CPC), will determine your ad’s placement in the SERPs. In other words, the higher your CPC, the more likely your ad is to appear at the top of the page.

However, how much you pay isn’t the only thing that determines your rank. You’ll also need to take into account your ad quality score, which is determined by factors like click-through rate (CTR), relevance, and the landing page experience.

Person counting revenue income

As such, a high-quality score can help you get more bang for your buck. That means you can outrank competitors that bid more than you but have worse ads than you. So, it’s important to focus on creating compelling ads that are relevant to your target audience.

If you’re in the tour business, you know that most business begins with getting people on your website. Sure, you can realistically do this organically through SEO for travel websites, but there’s no guarantee that you’ll outrank your competitors. That’s where PPC comes in.

But how does PPC work for tour companies? Well, it’s a great way to get targeted traffic to your site. And because you only pay when someone clicks on your ad, it’s a very cost-effective way of marketing your business.

The Benefits of Paid Ads for Tourism & Tour Companies

Person clicking on click here CTA

If you’re a tour company, there’s no reason why you shouldn’t be incorporating PPC into your digital marketing strategy. Here are a few benefits of doing PPC ads for travel websites like yours.

Gain Targeted Traffic

First of all, PPC is an effective way to reach your target market. By targeting keywords that are relevant to your business, you can ensure that your ads are seen by people who are interested in what you have to offer.

Not only that, but you can target searchers at specific points of the sales funnel. Depending on the keywords you select, you can target someone with a card in hand ready to reserve their spot. You can also target someone who’s still planning a trip a year in advance, just to keep your brand top of mind.

Immediate Results

One of the best benefits of doing pay-per-click for tour companies is that you can get instant results the moment you set up your campaign. Seriously, you can set up your ads today and get your first booking today, but this isn’t always a guarantee.

In comparison, other forms of search engine marketing and advertising can take time to bring leads and conversions.

Build Brand Awareness

Two people doing data analysis

PPC is a great way to get your brand name out there. With this type of advertising, you can create ads that feature your brand logo and tagline, which can help to increase brand awareness and recognition.

This can be done without paying a cent either, as the searcher just seeing your name is beneficial. PPC is particularly powerful for building brand awareness for newer tour companies that can’t compete with older brands on organic SERPs.

Cost-Effective

Finally, tourism advertising using PPC can be a cost-effective way to generate leads and sales. While the initial investment may be higher than other forms of advertising, the more you optimise your ads, the cheaper they get.

Plus, you’ll only pay when someone actually clicks on your ad, which means that you’re more likely to see a return on your investment (ROI). Additionally, you can control your spending to the last cent by setting a maximum daily budget.

Setting Up a PPC Campaign for Tour Companies

People planning for a campaign

Okay, so you now know that PPC is perfect for targeting and reaching potential customers, but how do you go about it? The starting block in PPC advertising for travel agencies is to set up your campaign.

Note: The focus here is advertising on search engines, as that’s the best way to target audiences that are ready to convert.

However, setting up a successful PPC campaign is not always easy. In addition to choosing the right keywords, you also need to create compelling ad copy and landing pages.

These tasks can be difficult to do on your own but worry not; you can follow the following steps and create the campaign of your dreams.

Keyword Research

Person doing a web search for keywords

The cornerstone of any successful PPC campaign for tour companies is targeting the right keywords for travel and tourism. Choose the proper keywords, and you’ll reap the rewards; fail to do so, and you’ll pay for unqualified traffic.

There are plenty of tools you can use to find what keywords you should be targeting, including Google’s Ads Keyword Planner, Ahrefs, Keysearch, and the like. For tour operators with existing websites, you can make use of Google Search Console.

In the beginning, you want to try to use keywords that target potential customers but can also reach new audiences. Thereafter, you can get granular on these keywords and focus on those showing potential and discarding those that waste the budget.

Further, you want to target long-tail keywords as the generic terms are probably being contested by industry giants with a digital footprint already. For example, instead of targeting keywords like “Kenya safari”, try bidding on keywords like “Kenya safari guided tours with lunch”.

Create Ad Copy

Person creating copy

After finding the perfect keywords, you need to create incredible ad copy. There’s no point if your ads can be triggered by the correct keywords, but you get no clicks because the copy isn’t relevant or enticing.

Start by doing some research on your target audience. What are their needs and pain points? What kind of language do they use? You’ll notice that the best adverts for tourism focus on solving the problems of their potential customers.

Once you have a good understanding of your audience, you can start brainstorming some potential ad headlines. Keep it short and to the point — you only have a few seconds to capture someone’s attention. Ensure they’ll grab the searcher’s attention and try solving their pain points as quickly as possible.

After that, there are short descriptions that give more context to your headline. Descriptions should be clear and concise, providing enough information to persuade someone to click on your ad.

Finally, your call to action (CTA) should be strong and compelling, urging the reader to take the next step. By following these simple tips, you can create ad copy that will help you get the most out of your PPC campaigns.

Dedicated Landing Pages

PPC landing page

Once your copy is taken care of, the creation of high-converting landing pages is next on the agenda.

A landing page is a standalone web page that is designed specifically for the purpose of conversion. It should have a clear and concise headline, compelling copy, and a strong CTA.

In addition, the page should be free of distractions like sidebars and navigation menus. You’ll also need to provide relevant and targeted content that speaks to the needs of your audience. Finally, make sure that your landing page is optimised for mobile — over 50% of web traffic comes from mobile.

Set a Budget

People discussing a budget

Setting a budget for your pay-per-click advertising campaigns is critical. You don’t want to be donating money to Google with unjustified expenditures, but you also don’t want to spend too little. There are a few factors to consider when determining how much to spend.

However, you won’t be immediately able to determine your budget without doing a test run of each campaign or without concrete comparisons. So, be prepared to spend a few hundred dollars before knowing exactly how much to spend.

At the most basic, you’ll need to decide how much you’re willing to spend per click. This will depend on metrics like the average cost per click in your industry and the average conversion rate for your campaign.

Person shooting at targets

After a few experiments, you may want to focus on your ROI and set a target return on ad spend (ROAS). This type of advertising is perfect for reeling in the costs while maximising potential revenue.

Generally speaking, expect to spend at least $1 per click while doing travel agency advertising. Of course, this depends on the keyword match type you use.

Your spending will also depend on the type of bidding strategy you use. The most popular ones are maximising clicks for traffic, maximising conversions, and target return on ad spend.

Optional Steps

While those are the key steps in creating a PPC campaign, there are some optional activities you can do to create the best tourism ads.

The first is personalising the landing pages, as well as the ads themselves. Doing so can lead to increased clicks and conversions. For example, you can target a keyword like “safari tours in Kenya for families” and have a landing page with a copy that is personalised for families.

Further, you’ll need to keep an eye on your reputation based on the reviews left on your website or wherever your company appears. For example, a negative reputation on Google My Business can jeopardise you, even if everything else is perfect.

Optimising a PPC Campaign

People optimizing content

PPC campaigns can be highly effective, but only if they are properly managed. A large part of managing paid ads is optimising them to maximise your returns. The difference between long-lasting and successful travel advertisements and those that only enjoy a brief period of success is how well they’re optimised.

Modify Your Budget and Keywords

As the campaign runs, it will pick up some search terms that you hadn’t been bidding on and will also be used for some of your keywords.

Analyse the results to modify your keywords, adding negative keywords that you don’t want to show up for. You can also add keywords from the search terms.

Additionally, this is the perfect time to adjust your budget as necessary to ensure you aren’t over or underspending.

Adjust for Seasonal Changes

As a tour provider, you know travel season trends change often. Keeping this in mind is important for PPC as it will signal which experiences you should promote at different times of the year.

Make the Booking Process as Quick as Possible

Easy payment process

After some time of running your ads, you should be able to tell how long it takes to get someone to convert and how long it takes some customers to exit your landing page.

If a majority of people that visit your landing page leave after a few clicks, it’s likely an indication that the booking process is longer than necessary.

You can fix that by shortening the process by including only the necessary fields, adding a “Contact us” box, and anything else that helps shorten the booking process. These are likely to boost conversion rates.

Bid on Branded Terms

This isn’t something you’ll need to worry about initially. However, the more successful your PPC campaign gets, the more you’ll need to consider it.

After all, competitors that are losing to your company may start bidding on your keywords to build brand awareness. If you aren’t bidding on branded terms, they’ll be the first thing that appears on searches for your brand.

Travel Tractions Can Help You do PPC for Travel Companies

As a tour company, PPC can be a great way to attract new customers and boost your business. By following the tips in this blog post, you should be well on your way to creating a successful PPC campaign that brings in new business.

So what are you waiting for? Get started on your campaign or get in touch with us and let us help!

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