Travel Marketing Website SEO Case Study
Launch a website that would bring in new customers for our main services (SEO) and position Travel Tractions to rank for “Travel Marketing Agency”. We plan to rank #1 for “Travel Marketing Agency” when we feel more confident in our overall marketing and can deliver services worth the #1 spot.
We had to launch a new website in one of the most competitive niches “Marketing”. We niched down and wanted to rank for “Travel Marketing Agency” and other small key terms what would bring in new clients. As content was the lowest price and easierst for busineses to work with us, we went after “content” related keywords first.
Jan 2018 – July 2019
We rank #1 for “content writing for travel websites” and many other keywords as well as ranking #4 for “Travel marketing Agency” brining in qualified new clients and leads from all over the world.
We analyse the keywords of your domain and see where you biggest opportunities lie
We check your links and strength of your domain. We analyze how you should improve your links profile
We analyze your website structure and make sure it's correct and helping your SEO efforts
We look at the performance, check if its doing well and explain if it can improve
We check your speed and indicate if you need to make optimizations to enhance user performance
We check your targeting of your content, keywords, links and strategy and give external insights and advice
Our check will pick up any critical errors on your site that hinder your sites performance
Get ideas and insights from our audit and brainstorm and strategy with us
YoY Increase in Organic Users
The website organic traffic increased from 228 organic users a month to 1364 users a month
YoY Increase in Page Views
The website page views increased from 152 to 2645 page views
YoY Increase in Organic Leads
The website leads increased from 4 to 22 leads a month
Matt, the founder of Travel Tractions, has done marketing for travel and tourism for over a decade. His first love is SEO, with entrepreneurship hotter on its heels than a girlfriend. When he is not looking up flights back to Asia you can find him in the garden, making excuses to walk Rusty, strategizing with the team and tinkering on sites until the early morning.