Travel PPC that defends your name and fills the gap while SEO compounds.
Most travel PPC accounts burn budget on broad terms and OTA-driven brand bidding wars. Ours is built around one goal: paid clicks that turn into direct bookings you keep the margin on, not traffic for the sake of a dashboard.
Worth $200. 20 minutes, no pitch, and you keep the notes.
Generic agencies run travel PPC like it's e-commerce. It isn't.
Travel has its own booking window, seasonality and a metasearch layer most PPC managers have never touched. Run it wrong and you’re just paying to compete with your own OTA listings.
76+
of hotel searchers compare 4+ sites before booking
25%+
average OTA commission you avoid on a direct paid booking
Metasearch
Google Hotel Ads, TripAdvisor & Kayak, run alongside search
Seasonal
budgets that shift with your actual booking window
Every channel that actually moves travel bookings.
We run the platforms that matter for travel, not a generic checklist. Take one channel or the full mix.
Google Search & PMax
Brand defence, high-intent search terms, and Performance Max campaigns built around real booking data, not a default template.
Metasearch ads
Google Hotel Ads, TripAdvisor and Kayak, the layer that sits between search and the OTA and where direct bookings are won or lost.
Meta and Facebook ads
Visual, aspirational ads that catch travellers at the dreaming and planning stage, retargeted right up to the booking decision.
YouTube & TikTok ads
Short-form video ads that build demand for a destination or trip type before a traveller ever searches your name.
Built for every kind of independent travel business.
Different travel businesses need paid media for different reasons. We scope the mix to yours.
Accommodation
PPC campaigns built for hotels, lodges, resorts, colivings, hostels and vacation rentals. Defend your brand name and win metasearch, where OTAs are already bidding on your property. Fill shoulder seasons fast, without waiting for organic search to compound
Tour operators & DMCs
Capture high-intent searches for specific trips and itineraries, before a traveller books through Viator or Get Your Guide instead of you directly.
Travel agencies & OTAs
Paid campaigns that build a booking pipeline while your organic and referral channels grow, run at the scale a large catalogue needs
Destinations & DMOS
Awareness and demand-generation campaigns that build visitor intent for a region, measured on reach and referrals, not clicks alone.
PPC management packages, priced in the open.
A flat management fee on top of your ad spend, which stays entirely under your control. No hidden markup.
STARTER
Brand defence
For a single property protecting it’s name and testing paid search for the first time
- Google Search brand & core terms
- Conversion tracking set up properly
- Recommended spend up to $1,000/mo
Growth
For brands ready to add metasearch and social to a working search campaign.
- Everything in Brand defence
- Google Hotel Ads & metasearch
- Meta & Instagram retargeting
- Recommended spend up to $10,000/mo
SCALE
Full funnel
For brands running paid across the whole booking journey, from discovery to direct booking.
- Everything in Growth
- YouTube & TikTok video campaigns
- Priority strategy support
BESPOKE
Large spend or a multi-property group?
For accounts spending $20,000+/mo or managing paid across multiple properties, we
scope a custom retainer on the call.
Management fees only. Your ad spend is billed directly by Google, Meta or the platform, so you always control your own budget.
EXTRA
Ad & video creation · $150 per creative
1 creative, 3 variations, for $150 across Facebook, Instagram and TikTok, at $50 per platform. Google, YouTube and other formats are quoted based on spec.
How it works. No black box.
Audit
We start with the free 20 minute audit: where your current spend is wasted and the fastest wins available.
Set up
Proper conversion tracking, account structure and budget plan, built around your booking window before a single ad runs.
Launch
Campaigns go live across the channels that fit your goals, with a clear testing plan for creative and targeting.
Optimise
We report on cost per booking, not just cost per click, and shift budget toward what’s actually working.
Real travel businesses. Real numbers.
We don’t ask you to trust our words. Here is what client analytics actually show.
- Travel Agency
- Software
- Accommodation
This is built for some travel brands. Not all of them.
- This is for you if :
- You run an independent travel business and want to own your bookings funnel.
- You have a working booking or enquiry page, ready to send paid traffic to.
- You want results this month, not a six-month wait for SEO.
- You're comfortable testing a real ad budget to find what works.
- This is not for you if :
- You don't have a working booking page or a way to capture the lead yet.
- You want guaranteed bookings before you've spent a dollar on ads.
- You're outside travel. We only run travel paid media.
What travel operators say about working with us.
Before you ask
Do I need a minimum ad budget?
We recommend at least $1,000/mo in ad spend to get meaningful data, on top of the management fee. We’ll size the right budget for your goals on the audit call
Who controls the ad spend?
You do. Ad spend is billed directly by Google, Meta or the platform to your own account. Our fee only covers strategy, setup and ongoing management.
How fast will I see results?
Paid campaigns can generate bookings within the first few weeks, much faster than organic SEO. Expect the first month to focus on testing and optimisation before spend is fully efficient.
Can this work alongside our SEO or content work?
Yes, and it’s ideal that way. PPC fills the gap while SEO compounds, and the two channels share data that make each other stronger.
Can I get something more custom than the packages?
Yes. For larger ad budgets or multi-property accounts, we scope a bespoke retainer around your goals on the call.
Find out if we can actually help you.
Interested in a free 20 minute audit? We’ll show you where your paid budget is being wasted, no pitch either way.
P.S. The audit is genuinely free. Worst case, you walk away with a $200 deliverable and three
quick wins. Best case, we save you six figures in OTA fees this year.