Travel Digital Marketing Strategy Services That Have Been Tried and Tested
Before we build or run anything, we find out what is actually true about your marketing. Topic mining, keyword research, and full audits across SEO, content, PPC and social, plus an honest second opinion if you already have a team or agency in place.
Worth $200. 20 minutes, no pitch, and you keep the notes.
STRATEGY SERVICE
Topic & keyword research
We dig through what your travelers actually search, ask and read, before you write a word. This finds the questions, destinations and moments your content is missing, then maps the exact keywords behind each one, checked for real search volume, difficulty, and how close it sits to a booking decision.
- A mapped list of topics your site should own but doesn't
- Gaps against competitors and the OTAs ranking for your traveler's questions
- High-intent, booking-stage keywords, not just traffic-stage ones
- Local, destination-specific and AI/GEO query variants mapped to each topic
What you get
A prioritised topic and keyword map, grouped by traveler intent (research, comparison, booking), ready to hand to a writer or your own team.
STRATEGY SERVICE
Market & competitor research
We size up the market you’re actually competing in, traveler demand, booking seasonality and price positioning, then break down exactly what the businesses beating you are doing: the content they publish, the keywords they rank for, the ads they run and the channels they lean on
- Demand and seasonality trends for your destination or category
- Where your pricing and positioning sit against the market
- A side-by-side breakdown of your top 3 to 5 competitors
- Gaps and weaknesses in their approach you can exploit
What you get
A market snapshot and competitor comparison document, plus a short list of the moves most likely to win share.
STRATEGY SERVICE
Second opinion
Already have an agency, freelancer or in-house marketer? We will look at what they are actually doing, with no incentive to trash it or oversell ourselves, and tell you honestly whether it is working and what is missing.
- An honest, no-agenda review of your current marketing
- A clear list of what is working, what isn't, and why
- Questions to ask your current team or agency, if you decide to stay
What you get
A short written review and a 30 minute call to walk through it, so you can make the call on staying, switching or bringing more in-house.
STRATEGY SERVICE
Marketing audits.
Pick the channel, or all of them. Every audit is scoped to travel, ranked by impact, and comes with a written deliverable and a call to walk through it.
SEO audit
Technical, on-page and authority review scoped to travel: booking-engine crawlability, thin destination pages, schema gaps and Al visibility issues
Content audit
A page-by-page scorecard of what to keep, fix or cut, with cannibalisation issues flagged and a rewrite plan
PPC audit
Where budget is leaking in your Google Ads or Meta account: broad terms, missing tracking, weak audiences, wrong seasonality
Social media audit
Content mix, posting consistency and what is actually converting into site visits, against where your travelers spend time
Want the full standalone audit? See our Full Website Audit or AI & GEO Visibility Audit.
How a strategy engagement runs.
Scope
We start with the free 20-minute audit, then agree exactly which service or combination fits what you need.
Research
We do the deep work: mining, auditing or researching, using the same tools and process we run for retainer clients.
Deliver
You get a written deliverable and a call to walk through it, in plain language, ranked by what to do first.
Next step
Run it yourself, hand it to your team, or bring us in to deliver. No obligation either way.
Strategy service pricing.
Each service can be booked on its own, or bundled. Exact pricing depends on site size and scope, so we confirm it on the call.
SINGLE SERVICE
One audit or research project
Pick one: topic and keyword research, market and competitor research, a second opinion, or a marketing audit (SEO, content, PPC or social).
- One service, done properly
- Full written deliverable, yours to keep
- A 60 minute call to walk through the findings
- A prioritised list of next steps
Most Popular
Full strategy review
Topic and keyword research plus a full SEO and content audit, tied together into one plan.
- Everything in a single service, bundled
- One prioritised roadmap across research and audits
- Two 60 minute strategy calls to walk it through
CUSTOM
Multi-channel review
For brands wanting SEO, content, PPC and social audited together, or a second opinion across every channel.
- Scoped to every channel you run
- One integrated plan across all of them
- Priced on the call, based on scope
PREFER TO TALK IT THROUGH FIRST?
Not sure which service you need?
Book the free 20-minute audit and we will tell you honestly which strategy service fits, or whether you don’t need one yet.
STANDALONE PRODUCT
Topic Mine Strategy · $250
Stuck for what to write next? We mine your competitors and your niche for topics
your site hasn’t covered yet. You get 20 popular topics related to your niche, a guaranteed 10 topics not yet explored on your site, and 5 ready-to-use keyword sets
in a Google sheet a writer can work straight from.
What travel brands say about working with us.
Questions about strategy services.
Do I have to book everything, or can I pick one service?
You can book any one service on its own. Most people start with a single audit or topic mining, then add more once they see the value.
What is the difference between a second opinion and an audit?
An audit is a deep, standalone review of one channel. A second opinion specifically evaluates the work your current agency, freelancer or in-house team is already doing, with no incentive to talk it up or down.
Will you implement the recommendations too?
Only if you want us to. Every strategy service stands on its own, with no obligation to hire us for delivery. Many clients do bring us in afterward, but that is entirely your call.
How long does an audit or research project take?
Most single services take 1 to 2 weeks. A full strategy review or multi-channel audit typically takes 2 to 3 weeks depending on scope.
Do you only work with travel businesses?
Yes. We only work with independent travel businesses: hotels and lodges, tour operators, travel agencies, and destinations. If you are outside travel, we are not the right fit.
Not sure where to start? Start with the free audit.
In 20 minutes we will tell you which strategy service actually fits your business, no pitch either way.
P.S. Most travel businesses spend money on execution before they know what’s actually broken. A strategy service tells you exactly where to spend it first.