SEO focused digital marketing agency for travel brands.

Marketing built around how travel actually books, seasonal, intent-driven, AI-era. We have done it for 150+ brands. We can do it for yours.

Interested in a Free 20-min audit ($200 value). 3 actionable insights. No pitch, just strategy. And you keep the notes.

travel brands served

97 +

best YoY organic traffic lift

+ 9.15 %

longest engagement

0 yrs

Trusted by 150+ travel brands, from independent lodges to tourism boards.

WTM Africa

panel speaker

TBEX

conference speaker

22+ case studies

published with real numbers

5★ reviews

on Google & Facebook

Pick the business you run. Travel marketing is our DNA.

Decades in travel marketing. We came through the digital shift, through Covid, and now the AI revolution. We have adapted every time, and we are here to help you do the same.

Lodges · Guesthouses · Boutique hotels

Hotels & Lodges

Shift bookings to direct and keep the commission Booking.com was taking from your own guests.

Tour operators · Guides

Tour Operators

Outrank GetYourGuide and Viator in your own destination and fill your low season with direct bookings.

Agencies · OTAs

Travel Agencies

Rank for the searches travellers actually use, and show up when they ask AI where to book.

DMOs · DMCs · Publishers

Tourism & DMOs

Recover the organic traffic your destination lost and get cited by AI before competitors close the window.

What our clients have to say.

One team, your entire travel marketing stack.

Decades in travel marketing. We came through the digital shift, through Covid, and now the AI revolution. We have adapted every time, and we are here to help you do the same.

Get found

Own the searches travellers actually use, on Google and in AI answers.

Get booked

Turn that traffic into direct bookings and start owning your funnel.

Get known

Build the content and authority that compound long after launch.

I've been on the losing side of this.

I ran the exact model that got killed. That is why I know what survives.

A few years back I had nearly 40 writers producing half a million words a month for travel publishers around the world. I had negotiated 15% of booking value, and my own sites paid me close to $10,000 a month while I slept, all off the back of that content. Then Google pulled the plug on affiliates. AI Overviews finished it… Most of those publishers are gone now. I watched it happen up close. So I built a community to make sure my own business was still standing the next morning. Now I show independent travel brands how to win the visibility those big content machines used to own, without hiring an army to get it. So I did not cling to the old playbook, I pivoted. Traditional search is fading and GEO is taking its place, so we stopped chasing volume, the thing that died, and started building the authority and citations that get travel brands named in AI answers. We survive the next update because we already lived through the one that did not.

Long-term partnerships that convert. See our 22+ case studies.

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Honeymoons Website Case Study: 9 Years Later

Keywords at #1

100% of our core tracked commercial terms (including “honeymoon packages,” “Mauritius honeymoon packages,” and “Zanzibar honeymoon packages”) occupy the absolute top position on Google

Travel eSIM Brand Link Building Case Study

1,204

Growth in Organic Traffic Value

The organic traffic value grew from $33 in December 2025 to $1,237 in May 2026.

Hotel Paid Ads Case Study

YoY Increase in Days Booked Out

The hotel’s total number of days booked increased from 160 in October 2024 to 291 in October 2025. The hotel’s monthly capacity is 310 days per month, with a one-week minimum stay.

AI Automation SaaS Startup Case Study

849

YoY Increase in Organic Traffic

The site’s organic traffic increased from 523 clicks in November 2024 to 5.200 clicks in November 2025.

Travel Agency Website SEO Case Study

6,354

YoY Increase in AI Citations

The site’s AI citations in AIO, ChatGPT, and other LLMs increased from 11 before Dec 2024 to 710 in 2025.

Italy Travel Website SEO Case Study

110

YoY Increase in Traffic

The site’s organic traffic increased from 24,702 to 50,678 per month after signing up for our 10,000 words per month subscription.

Honeymoons Website Case Study: 9 Years Later

Keywords at #1

100% of our core tracked commercial terms (including “honeymoon packages,” “Mauritius honeymoon packages,” and “Zanzibar honeymoon packages”) occupy the absolute top position on Google

Travel eSIM Brand Link Building Case Study

1,204

Growth in Organic Traffic Value

The organic traffic value grew from $33 in December 2025 to $1,237 in May 2026.

Hotel Paid Ads Case Study

YoY Increase in Days Booked Out

The hotel’s total number of days booked increased from 160 in October 2024 to 291 in October 2025. The hotel’s monthly capacity is 310 days per month, with a one-week minimum stay.

We share the work on YouTube.

We build in public. Real tests, real teardowns, and walkthroughs of what is moving travel search right now. Watch how we work before you ever book a call.

Before you hire us, here is what we will not do.

Most agencies bury this. We lead with it, because the brands that read it and still book are the ones we do our best work for.

It takes 1 to 6 months

Real marketing compounds. Most travel sites we work on see steady movement from month one, and the big lifts land around month three to six. If you need bookings next week, run ads, not SEO.

We will not promise rankings

Nobody can promise a #1 spot, and anyone who does is guessing or lying. We promise the work, the plan, and honest reporting. Google decides the rest.

We are not for everyone

We only take on brands we can actually move. If your site, budget, or timeline is not a fit, we will say so on the call and point you somewhere better.

This is built for some travel brands. Not all of them.

You run an independent travel business under $5M a year.
You want to own your booking funnel rather than relying on referral sources.
You believe direct bookings are worth a 6 to 12 month build.
You are looking for a long-term partnership with a team ready to drive you forward.

You manage a 500-room corporate chain with a procurement team.
You want guaranteed top rankings inside 30 days.
You want a one-month trial before you commit to anything.
Your monthly marketing budget is under $500. If you are not ready for a dedicated campaign yet, our free community is where you should start.

Matt Davison

Founder, Travel Tractions

One founder who only does travel. Since 2009.

I am Matt. I have worked in travel marketing since 2009 and founded Travel Tractions in 2018, because travel businesses kept hiring generalist agencies that did not understand seasonality, OTAs, or how travellers actually search. So travel is our specialty. Hotels, tours, agencies, and destinations.

You will not get a faceless account manager. I lead the agency and you work with the specialist who fits the job. Brishan who runs search, Dakota in socials, and the whole team only works on travel. If we are not the right fit, we will say so and point you somewhere better.

in travel search

0 yrs

travel brands served

97 +

5★ reviews

3 +

You will talk to a real travel specialist, never a sales rep.

AI / GEO

Travellers now ask AI where to book. If it does not name you, you are invisible.

We engineer the citations, the reviews, and the structured content that get your brand quoted inside ChatGPT, Perplexity, and Google AI Overviews. We held a tour operator at #1 through three algorithm updates while competitors lost up to 48% of their traffic.

held through 3 algo updates

# 0

traffic competitors lost

- 30 %

editorial citations earned

570 +

Want similar results?

Three ways in. Start wherever you are.

Run it yourself, get a plan, or hand us the whole thing. Same team, same playbook, either way.

Just exploring

Community

Do it yourself with our system behind you.

Free

No card needed

Weighing it up

Consulting

Get a plan from Matt, then run it your way.

74usd/hr

Scoped to the work

Ready to go

Full Agency

We run the whole stack. You run your business.

1,997usd/mo

Done for you

Straight answers to the questions we get most.

How long until I see results from marketing?

Marketing is a long game. Most campaigns show real movement in one to six months, and compound from there. The audit will give you an honest timeline for your business.

What is GEO, and do I need it?

GEO is getting your brand cited inside AI answers like ChatGPT and Google AI Overviews. As more travellers ask AI where to stay and book, it is becoming a core part of search.

What does a campaign actually include?

Everything starts with a discovery call, and usually an audit based on what we find. From there we build a plan of action to get you more sales and exposure. We are in it for a long and great partnership, not a quick job.

Do I get more than one free audit?

No. The free 20-minute audit is a one-time look at your site. After that, deeper ongoing analysis is part of a paid engagement.

Does the community include 1:1 access to Matt?

No, the community does not include private 1:1 time. You do get group calls and live workshops where you can bring your site and ask questions directly.

What is your minimum engagement?

Three months is our preferred starting point, since marketing needs time to show results. That said, you are never locked in. If you are unhappy before then, you can leave.