1:1 travel marketing consulting with people who do it every day.
Book an hour, get answers. Strategy, SEO, AI visibility, or your next campaign, worked through live on your own site. No retainer, no lock-in. You keep the recording and the plan.
Who these sessions are for, and who they are not.
- Good fit
- You run an independent travel business
- You want a clear plan, not just theory
- You are willing to do the work yourself
- You have one real question worth an hour
- Not a good fit
- You want us to do the marketing for you
- You are outside travel
- You want a guaranteed ranking, not a plan
- You are not ready to make changes
Looking for done-for-you work instead? See our agency services.
The kind of problems we can solve.
If it touches how travellers find and book you, it is fair game for a session.
Search & Al visibility
Why you are not showing up on Google or in Al answers, and what to fix first.
Content that is not converting
Pages that get traffic but no bookings, and the fixes that turn readers into guests.
Paid spend that is not paying off
Where your ad budget is leaking and what a better structure looks like.
A site that is holding you back
Structure, speed, and design decisions that are costing you bookings.
Picking between priorities
Too many tactics, not enough time. We help you order what to do first
Making sense of your numbers
What your analytics are actually telling you, and what to ignore.
Pick the session that fits. Priced like a product.
Three ways in, smallest to biggest. Every option ends with clear answers and a written plan you keep.
STARTER
1 hour with a specialist
Sixty minutes with a senior strategist.
- SEO, GEO, content, PPC, or social
- We work on your site live, together
- Action plan ordered by impact
1 hour with Matt
Sixty focused minutes with the founder.
- 17 years of travel marketing experience in one call
- Direction, strategy, and your next moves
- Recorded, so you keep every word
SCALE
Coaching package
Three 1-hour sessions, weeks apart.
- Build the skill, not just the plan
- Discovery, strategy, roadmap, review
- Video, email, or live audit format
Not sure which fits? Start with a free 20 minute call and we will point you to the right one, or away from all of them if that is the honest answer.
How it works. Three steps, no mystery.
Book your slot
Pick a session and a time. Send us your site and one question you want answered, so we arrive prepared, not cold.
Your session
Sixty minutes on your actual site, live over video. You watch how we find the wins, ask anything, and keep the recording.
Your plan
You leave with a written action plan ordered by impact. Run it yourself, hand it to your team, or ask us to do it for you.
The situations travel brands book a session for.
Most of the work is one of these. A focused session with a clear outcome, then back to running your business.
A second opinion
An independent sense-check before you commit budget, sign an agency, or restructure your team.
Al and GEO visibility
See how your brand shows up across ChatGPT, Perplexity, and Google Al Overviews, and what to fix first.
More bookings from your traffic
Lift conversion on hotel, tour, and itinerary pages so the visitors you already have book more often.
Hit by a Google update
Work out what got demoted, why, and a recovery plan that does not guess.
Coaching an in-house team
Senior guidance for your marketers, so the skill stays in your business after we are done.
A launch or rebrand
Search-led launch strategy for a new destination, product, or rebrand, so it lands.
Who you learn from.
Matt Davison has marketed travel companies since 2009 and founded Travel Tractions in 2018. He speaks at WTM Africa and TBEX, and has coached thousands of travel professionals across hundreds of travel sites.
For specialist sessions, we bring in the team member who fits: search, paid, content, or social. Everyone you talk to works on travel only.
The same playbook we consult on. See our 22+ case studies.
Headline numbers are verified. Sessions teach you the exact system behind them.
- Blog
- Blog
- Travel Agency
People we have coached.
I bought the three session package and not only did it pay off within months, but Matt truly has a gift when it comes to talking about SEO and teaching about SEO.
Kylee Nelson
Owner, Passports and Preemies
Their audit gave me direct advice that was easy to implement. They did an excellent job in explaining technical things in simple language I could understand.
Clarissa
Travel website owner
The amount of experience and knowledge these guys have of SEO is astounding! I came out of it with a long list of suggestions and action items. Already seeing results.
Sol Spier
Digital marketer
Sample the coaching on YouTube.
Real tests, real teardowns, and walkthroughs of what is moving travel search right now. Watch how we teach before you book.
Straight answers about how consulting works.
What kind of problems can you help solve?
From getting more bookings and improving your online presence to social ads and conversion funnels. Think: what should I do next with my marketing, or is this new tool worth the money.
How do sessions work?
You book a slot, send us your site and your biggest question, and we meet over video. We work on your actual site live, and you get the recording plus a written plan afterwards
Should I book a specialist or Matt?
Book a specialist for a defined channel problem: SEO, PPC, content, or social. Book Matt for strategy, direction, or anything where the answer touches the whole business.
Do I need to be hands-on?
Yes. You drive the work and we coach, guide, and support, so the skill stays in your team. If you would rather we do it for you, our full agency service does exactly that.
What if one session is not enough?
The coaching package covers three sessions spread over several weeks: discovery, strategy, roadmap, and review. If your goals need ongoing work, we will say so, not upsell you by stealth.
My content is not ranking. Can you help?
Yes. We assess your current strategy and show you what to fix: keyword mapping, content briefs, formatting, and what to prune. If you need writing at scale, we can point you to the right service.
FROM $75 AN HOUR
One hour could save you a season of guessing.
Book a session and leave with a plan. Not sure which fits? Take the free 20 minute call and we will point you to the right one, or away from all of them.
Interested in a free 20 minute audit? You keep the notes either way.