About Travel Tractions & Team

Our Story

Cool Timeline

March 23


Matt started updating travel websites
March 21


Managed content and social media for travel sites.
March 21


Learnt about SEO while updating websites and content.
March 21


Started ranking travel agency websites.
March 21


Graduated with a Bcom. Marketing Manager of 4 travel websites and IATA Travel Agent.
March 21


Matt quit his “travel” jobs. Taught English to hotel staff in Asia. Privately consulted to travel and expat related websites.
March 21


Started a travel and marketing blog. Founded and failed his first startup. Joined a Marketing Agency.
March 21


Worked for a top digital marketing agency. Consulted privately to a variety of travel websites, agencies and start-ups.
March 21


Invested in Vibescout and joined the team as an SEO and growth specialist. Vibescout gets accepted to Google Developers Launchpad Joburg and YCombinator Startup School.
March 21


Launched Travel Tractions. Grew the team to five, and launched our optimization services.
December 6


Travel Tractions moved to a new beach view office, and kept hiring. Grew the team by five more (and then some), and launched services in SEO Strategies, Consulting, and Content Audits.

Travel Tractions strives to be known as the best travel marketing company in the world, not for its clients and who it serves, but for success it creates.

We stand against the mistreatment of animals and the environment, and support an ethical tourism industry that enriches and uplifts communities – working with those that strive for the same goal.


Travel Tractions was born from a necessity to offer a better SEO and digital marketing service, and actually help businesses.

Having been a travel SEO marketer and consultant for 10 years, Matt found there was no specific travel SEO service that explained exactly what they offered… and delivered. Fiverr, Freelancer and Upwork became tiresome to manage, with flakey freelancers and expensive mistakes. Fed up with paying other peoples’ “school fees”, Travel Tractions was created.

You will never get sold something that we don’t know how to do. We believe in getting you a positive ROI on your marketing investment and will do everything in our power to do so, or we won’t take you on at all.

Right now we believe we are one of the best SEO travel marketing agencies in the world, working to build a full-service marketing team in all aspects of the marketing process.

We currently only offer SEO related services to the public but are working on website development, PPC, social media, and CRM, hoping to hire strategic individuals who are specialists in these areas to strengthen our service offerings into a more holistic approach.

Travel Tractions Team

Our small team is filled with journalists, travel agents, bloggers, ex-teachers, marketers, designers, strategists and world travellers. We have experienced first-hand the problems businesses in this industry run into, as well as the pitfalls some face while exploring the world and marketing their websites.


Matt has done marketing for travel and tourism for over a decade. His first love is SEO, with entrepreneurship hotter on its heels than a girlfriend. When he is not looking up flights back to Asia you can find him in the garden, making excuses to walk Rusty, strategizing with the team and tinkering on sites until the early morning.

Matthew Davison

Head Strategist / Day Dreamer

After studying media and production, Candice dived straight into the working world, gaining experience in the media and digital sphere. She enjoys bobbing in the water, surprising herself by catching a wave every now and then. Her chronic cabin fever regularly finds her escaping to various corners of the world, documenting her experiences on her travel blog.

Candice Land

Account Manager / World Explorer

Ciaran is a tech-loving, and unsuspecting marketing Swiss Army Knife. From writing, to strategy, audits to design; Ciaran plans and executes campaigns from start to finish, getting his hands dirty in all aspect of the process. If he's not spending his time trying to break new ground and add to his long list of abilities, he's making beats you've probably heard echoing around Cape Town.


Content & Technical Strategist / Beat Producer

Tyla is a content writer with a keen interest in SEO. She's always had a love for language, and has been fortunate enough to find a career path to hone that skillset. She's lucky enough to share that passion with colleagues and travellers across the globe. When she's not working at her desk, you'll find her with her nose in a book, or taking a stroll along the beach.


SEO Strategist

Sarah has a love affair with literature and a passion for writing. She enjoys marketing and continues to grow, finding new ways to connect with people. Sarah has an appreciation for all things art-related, and when she’s not writing up a storm, she’s in the garden, doing yoga or painting. When it comes to travel, Sarah calls shotgun on road trips and has a special place in her heart for the Garden Route.


Content Marketer

After several years living, studying, and travelling in Europe, Alistair returned home to Cape Town to forge his career. He’s an enthusiastic, forward-facing strategist who loves growing things and helping others along the way. Outside of the Travel Tractions office, you’ll find him writing music, crafting audio for films, or getting active in the Cape Town sun.


SEO Strategist
Tammi-travel-tractions (1)

Always excited by new opportunities and forward-thinking ideas, Tammi started her career in eLearning development, but soon found that content marketing was her real passion. When she’s not working on passion projects, or adding new books to her TBR list, you’ll find her gathering quirky notebooks and pens from Typo and enjoying good coffee at every chance she gets.


Managing Editor
katja-travel-tractions-profile (1)

An enthusiastic writer and strategist, Katja likes to try her hand at most things. When she's not at her computer, you'll find her outdoors, slathered in sunscreen and trying repeatedly to accomplish something new. Right now its climbing. She loves to travel, but prefers if the destination is as warm as her home town.


SEO Strategist
Aleksey-Travel-tractions (1)


Technical SEO / Data Manager

As our client base grows even larger, we're getting more and more requests to manage social media, and social media campaigns. We're looking for some with a little experience, and a great passion for social media. If this sounds like you, apply for the position over here: https://traveltractions.com/marketing-jobs/.

We're Hiring!

Mid-Level Social Media Strategist
Rusty-marketing-dog (1)

When the office was asked what they wanted first, a lovable dog made it to the top of the list before cool agency things like beanbags, coffee machines and table tennis. You can normally find Rusty chilling on said beanbags, begging for beach walks or hiding from intruders.


Support Assistant / Security

In order to expand the range of skills and services we have to offer, we're looking for a creative, and driven mid-level developer. The ideal candidate is someone who wants to both learn, and teach, with the opportunity to work on some of the best and biggest travel blogs and websites from all corners of the world. If this sounds like you, apply for the position over here: https://traveltractions.com/marketing-jobs/.

We're Hiring!

Mid-Level Developer

Content Creators

Meet the people who keep us running on a day to day basis.
















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