This website serves as the digital storefront for a small coliving hotel in Cape Town. The hotel offers a bespoke stay for digital nomads and global travelers seeking a welcoming community within the Mother City.
We aimed to increase room sales during the shoulder season in Cape Town (September, October, March, April, and May) using Meta Ads. The campaign retargeted previously interested travelers who visited the website to maximize sales and ad budget.
The campaign began in August 2025 and is ongoing.
We created engaging, inspirational social media content for the brand’s paid social ads.
We crafted a unique retargeting campaign to increase shoulder-season enquiries and sales.
We assessed and updated the campaign weekly to ensure it is performing optimally.
We assessed the data behind each ad creative to determine what works, what doesn’t, and how we can optimize ad spend for better results.
We provided weekly reporting to demonstrate the results of these paid ads and show how we intend to improve overall performance going forward.
Paid ads are a highly effective way to generate leads and increase off-season sales, especially in the hotel industry. The key to a successful ad campaign like this is focusing on retargeting ads, aiming to convert previously interested travellers.
While this is important, it’s also essential that you create a broad ad set to help your ads reach a lookalike audience that has never engaged with your website. By allocating a small percentage of your ad budget to reaching first-time visitors, you’re expanding your retargeting audience for future campaigns.
Having a clear strategy is just one aspect of an effective ad campaign. Weekly updates to ad creatives and campaign targeting also help optimize the ad budget and improve the overall performance.
Through this campaign, we discovered that paid ads with a small budget remain effective for increasing off-season bookings.
