Travel marketing for agencies and OTAs who are done overpaying for leads.
Every enquiry you buy through a lead agency or an ad platform is a customer you’ll pay to acquire again next trip. We build the SEO, GEO and content that help travellers find and book with your agency directly, so growth stops depending on rented traffic.
Interested in a free 20 minute audit? Worth $200, no pitch, you keep the notes.
Every external lead funnel you rely on is a customer you don't own.
Niche agencies and OTAs both run on the same trap: pay a platform for the click, pay again for the next one. We build the search and AI presence that lets travellers find you directly, first, and every time after.
100+
tracked core terms rank #1 for one client
64x
more AI citations for TravelLocal, a travel agency
Direct
bookings first, commissions stay yours
2009
helping travel agencies for over a decade
Everything an agency or OTA needs to win the direct booking.
For niche travel agencies, tour agencies and OTAs competing on price and reach. Take one service or the full stack, run by the same marketing team no matter the scope.
SEO & Al visibility
Own the searches for your niche and get cited when travellers ask ChatGPT or Gemini who to book with. Search is where trust starts.
Destination & trip content
Guides, itineraries and comparison pages that answer the questions travellers have before they’ll trust an agency with their trip.
PPC & paid search
Defend your own brand name in search and fill the gap while organic builds, without bidding against your own listings on someone else’s platform.
Conversion (CRO)
Fix the enquiry-to-booking path so the traffic you already have converts into a booking instead of a quote request that goes cold.
PR & link building
Editorial coverage and links on the sites travellers already trust, building the authority that Google and Al engines reward
Web design & booking flow
A fast site with a booking or enquiry path built to convert, not just a brochure that sends people back to search for the OTA listing.
Agency & OTA marketing packages, designed to scale.
Month to month after a three month start, since SEO needs time to show. Scale up when the results do.
STARTER
Foundations
Search foundation & monitoring for a single agency or niche OTA getting search right.
- Technical SEO & on-page fixes
- Keyword monitoring (10 keywords)
- Two content pieces a month
- Monthly report
Growth
GEO and Al visibility for 25 keywords, with the content and links to back it up.
- GEO, search foundation & monitoring
- 4 pieces of content a month
- 2 link building/PR placements a month
- Monthly reporting call & strategy
SCALE
Full funnel
For agencies and OTAs ready to push hard on direct bookings across every channel.
- Everything in Growth
- PPC & paid search
- Conversion (CRO) work
- Priority strategy support
BESPOKE RETAINER
Need something scoped to you?
For larger agencies, franchise networks and OTAs, we build a custom retainer around
your goals, with a dedicated travel team and custom reporting.
How it works. No black box.
Audit
We start with the free 20 minute audit: where you’re losing enquiries to OTAs and paid channels, and the next lever of growth.
Plan
A plan scoped to your niche and budget: what ships, in what order, with an honest timeline for when search compounds.
Execute
The specialists run the work: content, technical SEO, links and conversion fixes. You approve, we ship.
Report
Plain-English monthly reporting on the numbers that matter: rankings, direct enquiries and bookings, not vanity traffic.
We track the numbers that matter to you.
Not vanity dashboards. The three numbers that decide whether marketing spend is paying for itself.
Direct booking share
The percentage of bookings coming through your own site, instead of a commission-taking listings.
Search and AI visibility
Rankings for the tips and destinations you sell, and citations when travelers ask AI who to book with
Cost per booking
What it actually costs to land a booking across all channels, so budget moves toward what’s working and not what’s loudest
Agency and OTA results, not generic case studies.
- Travel Agency
- Travel Agency
- Blog
What agency owners say about us.
Before you ask
We already list on OTAs. Why do we need this?
OTA listings put you where travellers are already searching, but every booking through them costs a commission, and you don’t own the customer relationship for next time. This builds the direct channel alongside your OTA presence, not instead of it.
Does this work for a small, niche agency?
Yes, often better. Niche agencies can rank for specific, high-intent searches that a generalist OTA never will. The Foundations package is built for exactly this.
How long until I see results?
SEO compounds over 3 to 9 months. Paid search and conversion fixes can move faster. The audit gives you an honest timeline for your agency, and if paid is your fastest win, we’ll say so.
What kinds of agencies do you work with?
Independent and niche travel agencies, tour agencies, and OTAs. If you sell trips and someone else’s platform is taking a cut of every one, this is for you.
Can we get something more custom than the packages?
Yes. The packages are starting points. For larger agencies, franchise networks or OTAs, we scope a bespoke retainer around your goals on the call.
Interested in a free 20 minute audit?
Let's build the direct channel you actually own.
Tell us your agency and we’ll show you, on a recorded 20 minute
audit, exactly where you’re losing bookings to OTAs and paid
channels, and the three fixes to ship this week.
P.S. The audit is genuinely free. Worst case, you walk away with a $200 deliverable and three
quick wins. Best case, we save you six figures in commissions this year.