Tour operator marketing that fills departures, not marketplaces.
GetYourGuide and Viator take 20–30% of every booking and keep the customer’s email. We build the search rankings, content, and booking paths that make travellers find you first, so the margin and the relationship stay yours.
Free 20-min audit ($200 value). 3 actionable insights. No pitch, just strategy. And you keep the notes.
SEE IT BEFORE YOU BUY
Running great tours is not the problem. Being found is.
If any of these sound familiar, you're in the right place.
The marketplaces own your bookings
OTAs outrank you for your own tours, take their cut, and never hand over the customer. You are renting your own demand back
Feast-or-famine seasons
eak season sells itself; the shoulder months are silent. Nobody is targeting the searches that fill the quiet part of the calendar.
No time to be a marketer too
You are guiding, managing staff, and fixing logistics. The website, the blog, and the ads are always the thing that slips.
Everything a tour operator needs to own its funnel.
Start with one service or run them together; every engagement starts with the same free audit and an honest recommendation.
SEO for tour operators
Outrank the marketplaces for your own tours and destination searches. In a single destination, your local authority beats their scale, and we make Google see it.
Content that books tours
Destination guides, itineraries, and “things to do” content that catches travellers while they plan, and routes them to your booking page, not a listicle.
AI / GEO visibility
When someone asks ChatGPT “best food tour in Lisbon”, the answer comes from citations and structured content. We get your company named.
Paid ads that pay back
Search and social campaigns aimed at booking-intent travellers, tuned to your seasons so spend ramps when demand does, not year-round on autopilot.
Websites built to convert
Tour pages with real itineraries, pricing, availability, and reviews, connected to your booking system so a ready traveller never has to email first.
CRO on your booking path
More bookings from the traffic you already have: clearer tour pages, fewer form fields, trust signals where doubt creeps in.
Why operators pick us over a generalist agency.
We only do travel
Seasonality, booking windows, the OTA fight, we do not need it explained. Every playbook we run was built on travel businesses like yours.
We plan around your seasons
Content and campaigns are timed to booking windows, not calendar months, so the work lands before travellers decide, and the shoulder season stops being empty.
Direct bookings are the KPI
We report on bookings and enquiries, not
impressions. If a channel does not move the calendar, we tell you and move the budget.
Built for some tour operators. Not all of them.
- This is for you if :
- You run an independent tour, activity, or guiding business under $5M a year.
- You want direct bookings to outgrow what the marketplaces send you.
- You believe owning your calendar is worth a 6 to 12 month build.
- You are looking for a long-term partner, not a one-off gig.
- This is not for you if :
- You run a global tour brand with an in-house marketing department.
- You want guaranteed top rankings inside 30 days.
- You are happy filling departures through OTAs and just want cheaper commissions.
- Your monthly marketing budget is under $500. If you are not ready for a dedicated campaign yet, our free community is where you should start.
Our clients have been featured in
Travel + Leisure
National Geographic
Condé Nast Traveler
Business Insider
The Telegraph
The Independent
Matador Network
TripSavvy
Travellers now ask AI which tour to book. Make sure it says your name.
“Best walking safari in Zambia.” “Top-rated food tour in Lisbon.” ChatGPT, Claude, Perplexity, Google AI Overviews, and other AI engines answer with the operators they can cite, reviews, structured tour pages, and mentions on trusted travel sites. We build those signals into every campaign, so the answer engines recommend you instead of a marketplace listing.
Wondering if AI mentions your tours today?
Proof it works for businesses like yours.
- Travel Agency
- Software
- Accommodation
What travel businesses say after the work lands.
Still doing the marketing yourself? The community is free.
No card needed. Courses, templates, group calls, and live workshops built for travel businesses, do it yourself with our system behind you, and graduate to done-for-you when the bookings justify it.
Straight answers for tour operators.
Should I leave the OTAs entirely?
Usually not. The marketplaces are useful for discovery and filling last-minute gaps. The goal is shifting your mix, so direct bookings become the majority and the OTA commission becomes a marketing cost you choose, not a tax you cannot escape.
Can a small operator really outrank GetYourGuide?
Not globally, but you do not need to. In your own destination, for your own tours, a well-built operator site with real local expertise routinely beats the marketplaces. That is exactly the fight we pick, and our +401% case study is what it looks like when it works.
How long until marketing fills departures?
Paid ads can move bookings in weeks; SEO and content take one to six months and then compound. Most operators run both: ads carry the near-term calendar while organic builds the channel that eventually replaces most of the spend.
What does this cost?
SEO retainers start at $997/month, and paid campaigns are scoped to your seasons and margins. The free audit call ends with an honest recommendation including “not yet, start with the free community” if that is the truth.
We are a two-person operation. Is this for us?
If your monthly marketing budget is under $500, start with the free community – the courses and group calls will take you surprisingly far. When bookings justify a dedicated campaign, you will already know exactly how we work.