Travel SEO services that turn searches into direct bookings.

Travellers research everything before they book, on Google, on Tripadvisor, and now inside AI answers. Whoever they find first wins the booking. We make sure that is you, not the platform taking a cut of your margin.

Free 20-min audit ($200 value). 3 actionable insights. No pitch, just strategy. And you keep the notes.

travel brands served
140 +
best YoY organic traffic lift
+ 9168 %
YoY increase in AI citations
6344 %

Pick the business you run. That is the SEO plan we start from.

“Travel SEO” is not one thing. A lodge fighting OTA commissions needs different work than a DMO rebuilding lost traffic. Same discipline, different battle.

Lodges · Guesthouses · Boutique hotels

Hotels & Lodges

Rank for your destination’s accommodation searches so guests book direct at your best rate, and the commission stays yours.

Tour operators · Guides

Tour Operators

Outrank GetYourGuide and Viator for your own tours in your own destination, and fill the shoulder season with direct bookings.

Agencies · OTAs

Travel Agencies

Own the itinerary and “best of” searches your ideal clients actually use, and get named when they ask AI who plans the trip.

DMOs · DMCs · Publishers

Tourism & DMOs

Recover the organic traffic AI Overviews drained away and become the source AI engines cite for your destination.

What a campaign actually includes. No mystery retainers.

Every month you can see exactly what was done, why, and what it moved. These are the working parts.

SEO audits

A full teardown of what is holding your site back, ranked by impact.

Content that ranks

Keyword-researched, traveller-focused pages and posts, written to convert.

Content optimisation

Upgrading the pages you already have, often the fastest wins available.

Link building & PR

Placements on real travel publications that build authority, not spam.

AI / GEO optimisation

Citations and structured content that get you named in AI answers.

Technical SEO

Site speed, crawlability, structure, and the fixes developers overlook.

Local SEO

Google Business Profile and local signals for “near me” bookings.

Tracking & reporting

Keyword tracking and plain-English monthly reports on what moved.

Strategy calls

A real specialist on the line each month, not an account handoff.

Why travel brands outsource SEO to us instead of hiring in-house.

A full SEO team costs less than one senior hire, and ours has only ever worked on travel. Three things we do that generalists miss:

High-intent travel keywords

We target the searches travellers use when they are ready to book, not vanity keywords that inflate traffic reports. Qualified visitors, higher conversion.

Localisation for international markets

Your guests do not all search in the same language or the same way. We adapt your content for your key source markets so you rank where your travellers actually are.

Booking engine & CMS integration

We connect the SEO work to your booking engine and CMS so the journey from search to reservation is one smooth path, fewer drop-offs, more direct bookings.

Our clients have been featured in

Travel + Leisure

National Geographic

Condé Nast Traveler

Business Insider

The Telegraph

The Independent

Matador Network

TripSavvy

Monthly retainers, sized to your stage.

Start where your budget is honest. Every tier gets the same team and the same playbook, the difference is pace.

GETTING STARTED

Starter

$1,197/mo

For small travel sites building momentum without pressure for instant results.

MOST POPULAR

Standard

$2,997/mo

Monthly campaigns for established brands that want steady, compounding growth.

MOVING FAST

Premium

$5,997/mo

Multiple concurrent campaigns for brands serious about owning their category.

Need something these don’t cover? Book a call and we will scope a custom plan around your goals.

Retainer out of budget right now? The community is free.

No card needed. Courses, templates, group calls, and live workshops — do the SEO yourself with our system behind you, and graduate to done-for-you when the budget is there.

Proof, by business type. From our 22+ case studies.

Demonstrate the compounding returns of sustainable SEO
14
Keywords at #1
Honeymoons Website Case Study: 9 Years Later
Grow organic traffic, AI citations, and brand recognition
1,204
$
Growth in Organic Traffic Value
Travel eSIM Brand Link Building Case Study
Increase sales during shoulder season with Meta Ads
81
%
YoY Increase in Days Booked Out
Hotel Paid Ads Case Study
Generate organic leads through a rich SEO strategy
849
%
YoY Increase in Organic Traffic
AI Automation SaaS Startup Case Study
Growing brand awareness through authentic content
6,354
%
YoY Increase in AI Citations
Travel Agency Website SEO Case Study
Using authentic content to increase organic traffic
110
%
YoY Increase in Traffic
Italy Travel Website SEO Case Study

What travel brands say after the SEO work lands.

All reviews
Google
Google
Facebook
Facebook
ExcellentTrustindex star 1Trustindex star 2Trustindex star 3Trustindex star 4Trustindex star 54.928 reviews
4.9Trustindex star 1Trustindex star 2Trustindex star 3Trustindex star 4Trustindex star 5
Excellent28 reviews
ExcellentGoogle star 1Google star 2Google star 3Google star 4Google star 54.817 reviews
4.8Google star 1Google star 2Google star 3Google star 4Google star 5
Excellent17 reviews
ExcellentFacebook star 1Facebook star 2Facebook star 3Facebook star 4Facebook star 55.011 reviews
5.0Facebook star 1Facebook star 2Facebook star 3Facebook star 4Facebook star 5
Excellent11 reviews
Posted on Google Google
Neal Strydom
170 days ago
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
Having worked on a few projects with Matthew and the team, I can safely vouch for their dedication to delivering high quality service. They pay close attention to all the touchpoints during their process, ensuring the end results are always above expectations. We worked together quite successfully on a website project for close to four years in an ongoing capacity where they maintained our website, SEO and content and always went above and beyond. Their approach directly resulted in our online traffic increasing substantially and also increasing our revenue earned from online channels and partnerships.
Posted on Google Google
Abbie Cohen
177 days ago
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
Matt and his team did incredible work on the optimisation of historical articles on our website, helping these rank and drive organic traffic in a short period of time. This increase has also translated into a boost in conversion through organic channels, which has been amazing to see. We're now following SEO best practices based on the learnings we made from partnering with his team, and are grateful for the continued support they have offered.
Posted on Google Google
Dakota Spillman
541 days ago
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
Matt and his team definitely know what they are doing in SEO and marketing. I particularly appreciate how reliable, upfront, effective, and the great follow through they have. Highly recommend.
Posted on Google Google
Eric Spillman
541 days ago
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
Matt’s understanding of the depths and scope of SEO is impressive. He set us on the right track from the start. Highly recommend him for anyone seeking to increase site visibility and traffic.
Posted on Google Google
Mayuri K
544 days ago
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
Thank you Matt and team for helping our sites over the years. It has been a pleasure working with you on creating SEO rich content since 2019!
Posted on Google Google
Kylee Nelson
898 days ago
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
I worked with Matt on SEO strategy and more importantly my income strategy. I bought the three session package and not only did it pay off within months, but Matt truly has a gift when it comes to talking about SEO and teaching about SEO. He answered all of my questions, gave me actionable tips, and helped grow my traffic (which also grew my income) in a few months time. I'm excited and looking forward to the future of my website while I continue to implement the tips Matt has given me. I can't recommend working with Travel Tractions enough.
Posted on Google Google
Clarissa
1691 days ago
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
I like to think that I know the basics of how to manage my WordPress site and SEO, but I heard really good things about Travel Tractions Marketing so I gave them a shot. I was seriously impressed. Their audit gave me direct advice that was easy to implement. They did an excellent job in explaining technical things in simple language I could understand. What was especially unique compared to other audits was the things that they recommended I skip because it wouldn't be worth my time. Within 9 months of hiring them and implementing their suggestions my organic Google traffic went from approximately 3,000 visitors to 65,000. I honestly couldn't recommend them more!
Posted on Facebook Facebook
Matt Bailey
1847 days ago
positiverecommendsTrustindex verifies that the original source of the review is Facebook.
We worked with Matt and his team at Travel Tractions for a few months on everything from content creation to SEO optimization. We also did a deep audit of our site and had them change the many issues we had. They're great with communication, last-minute changes, and just getting things done. SEO is such an important piece of a website and business so it was really great to see it from a technical angle as well and have issues fixed that we didn't know existed. Definitely recommend :)
Posted on Google Google
Michael Theys
2012 days ago
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
I've been collaborating with Travel Tractions for over a year now, and thus far I couldn't be more pleased with the experience. Matt and his team are a delight to work with, always doing their utter best to overdeliver. Whether you are looking for quality blog posts or an efficient SEO strategy to reach the top of search engines, the company has you covered. What more can I say? Hooray, they definitely know the way! :-) "Asante sana," keep up the fab work!
Posted on Google Google
Candice Boyers
2468 days ago
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
The Travel Tractions team has an unparalleled ability to meet all SEO and content writing needs in the travel industry. What a pleasure to work with them.
Posted on Facebook Facebook
Felix William Norton
2489 days ago
positiverecommendsTrustindex verifies that the original source of the review is Facebook.
Great travel marketing and travel SEO advice. Matt and his team are genuine experts and will grow your travel business.
Posted on Google Google
Felix Norton
2533 days ago
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
Great SEO agency with a specialization in travel marketing. Highly recommended for quality travel related SEO copywriting.
Posted on Facebook Facebook
Sol Spier
2913 days ago
positiverecommendsTrustindex verifies that the original source of the review is Facebook.
The amount of experience and knowledge these guys have of SEO is astounding! I had an audit/consulting session with Matt and came out of it with a long list of suggestions and action items to implement. Already seeing results - thanks Matt!
Posted on Facebook Facebook
Aqib Nazir
2984 days ago
positiverecommendsTrustindex verifies that the original source of the review is Facebook.
Been working with Matt for a good couple years now and he really knows his stuff. Love his SEO audits the most as they are comprehensive and reveal a lot of useful information.
Posted on Facebook Facebook
Jyotsna Ramani
3055 days ago
positiverecommendsTrustindex verifies that the original source of the review is Facebook.
The best travel SEO, writing and link building service you can find anywhere at groundbreaking prices. Would love to kick start new sites just so I can utilize their rock star services.
Verified by Trustindex
Trustindex verified badge is the Universal Symbol of Trust. Only the greatest companies can get the verified badge who has a review score above 4.5, based on customer reviews over the past 12 months. Read more

The part most SEO agencies will not say out loud.

SEO takes 1 to 6 months

Steady movement usually starts in month one, and the big lifts land around month three to six. If you need bookings next week, run ads, we will tell you that on the call.

No ranking guarantees

Nobody controls Google or ChatGPT. We promise the work, the plan, and honest reporting, and we publish our results in 22+ case studies so you can judge the odds.

Not every site qualifies

If your site, budget, or timeline is not a fit for SEO yet, we will say so on the call and point you at the free community instead. That is the whole point of qualifying.

Need something more unique for your travel business?

The retainers cover most travel sites, but not all of them. Multi-property groups, multi-language sites, a launch, a migration, a rebrand, leave your details and we will scope a strategy around your specific goals.

Need something these don’t cover? Book a call and we will scope a custom plan around your goals.

See if you qualify

Tell us your site and one quick thing, then pick a slot. You get a calendar invite within minutes.
This field is hidden when viewing the form
This field is hidden when viewing the form
This field is hidden when viewing the form
Mailing list

Straight answers about our SEO retainers.

Most campaigns show real movement in one to six months, and compound from there. Content optimisations on existing pages tend to move first; new content and links build over the year. The free audit gives you an honest timeline for your site specifically.

Budget suits small sites building steadily. Standard suits established brands that want monthly campaigns. Premium is for brands running multiple campaigns at once. If you are unsure, book the free call and we will tell you honestly, including if the answer is “none yet”.

It means upgrading pages you already have: better keywords, structure, internal links, metadata, and freshness. It is usually the fastest ROI in travel SEO because the pages already have history with Google.

Placements on real travel publications, guest posts, digital PR, and profiles on high-authority sites, based on a gap audit of your top three competitors. No link farms, no networks that get you penalised later.

Yes. Getting your brand cited inside ChatGPT, Perplexity, and Google AI Overviews is now part of the core work, especially the citation building and structured content in the Standard and Premium tiers.

A monthly walk-through of your analytics and KPIs: what we did, what it moved, and what we are doing next. We track your keywords, flag issues early, and answer your questions in plain English, no 40-page PDF you never open.

If your site and budget are ready, yes: SEO compounds, keeps working after the invoice, and reduces your reliance on paid ads and OTA commissions. If they are not ready, we will say so on the call and point you to the free community first.

Email us 30 days before your desired cancellation date. Three months is our preferred starting point since SEO needs time, but you are never locked in beyond that.