Travellers research everything before they book, on Google, on Tripadvisor, and now inside AI answers. Whoever they find first wins the booking. We make sure that is you, not the platform taking a cut of your margin.
Free 20-min audit ($200 value). 3 actionable insights. No pitch, just strategy. And you keep the notes.
“Travel SEO” is not one thing. A lodge fighting OTA commissions needs different work than a DMO rebuilding lost traffic. Same discipline, different battle.
Lodges · Guesthouses · Boutique hotels
Rank for your destination’s accommodation searches so guests book direct at your best rate, and the commission stays yours.
Tour operators · Guides
Outrank GetYourGuide and Viator for your own tours in your own destination, and fill the shoulder season with direct bookings.
Agencies · OTAs
Own the itinerary and “best of” searches your ideal clients actually use, and get named when they ask AI who plans the trip.
DMOs · DMCs · Publishers
Recover the organic traffic AI Overviews drained away and become the source AI engines cite for your destination.
Every month you can see exactly what was done, why, and what it moved. These are the working parts.
A full teardown of what is holding your site back, ranked by impact.
Keyword-researched, traveller-focused pages and posts, written to convert.
Upgrading the pages you already have, often the fastest wins available.
Placements on real travel publications that build authority, not spam.
Citations and structured content that get you named in AI answers.
Site speed, crawlability, structure, and the fixes developers overlook.
Google Business Profile and local signals for “near me” bookings.
Keyword tracking and plain-English monthly reports on what moved.
A real specialist on the line each month, not an account handoff.
A full SEO team costs less than one senior hire, and ours has only ever worked on travel. Three things we do that generalists miss:
We target the searches travellers use when they are ready to book, not vanity keywords that inflate traffic reports. Qualified visitors, higher conversion.
Your guests do not all search in the same language or the same way. We adapt your content for your key source markets so you rank where your travellers actually are.
We connect the SEO work to your booking engine and CMS so the journey from search to reservation is one smooth path, fewer drop-offs, more direct bookings.
Our clients have been featured in
Travel + Leisure
National Geographic
Condé Nast Traveler
Business Insider
The Telegraph
The Independent
Matador Network
TripSavvy
Start where your budget is honest. Every tier gets the same team and the same playbook, the difference is pace.
GETTING STARTED
For small travel sites building momentum without pressure for instant results.
Monthly campaigns for established brands that want steady, compounding growth.
MOVING FAST
Multiple concurrent campaigns for brands serious about owning their category.
Need something these don’t cover? Book a call and we will scope a custom plan around your goals.
No card needed. Courses, templates, group calls, and live workshops — do the SEO yourself with our system behind you, and graduate to done-for-you when the budget is there.
All reviews![]()
Posted on Google
Neal Strydom170 days agoTrustindex verifies that the original source of the review is Google.
Having worked on a few projects with Matthew and the team, I can safely vouch for their dedication to delivering high quality service. They pay close attention to all the touchpoints during their process, ensuring the end results are always above expectations. We worked together quite successfully on a website project for close to four years in an ongoing capacity where they maintained our website, SEO and content and always went above and beyond. Their approach directly resulted in our online traffic increasing substantially and also increasing our revenue earned from online channels and partnerships.Posted on Google
Abbie Cohen177 days agoTrustindex verifies that the original source of the review is Google.
Matt and his team did incredible work on the optimisation of historical articles on our website, helping these rank and drive organic traffic in a short period of time. This increase has also translated into a boost in conversion through organic channels, which has been amazing to see. We're now following SEO best practices based on the learnings we made from partnering with his team, and are grateful for the continued support they have offered.Posted on Google
Dakota Spillman541 days agoTrustindex verifies that the original source of the review is Google.
Matt and his team definitely know what they are doing in SEO and marketing. I particularly appreciate how reliable, upfront, effective, and the great follow through they have. Highly recommend.Posted on Google
Eric Spillman541 days agoTrustindex verifies that the original source of the review is Google.
Matt’s understanding of the depths and scope of SEO is impressive. He set us on the right track from the start. Highly recommend him for anyone seeking to increase site visibility and traffic.Posted on Google
Mayuri K544 days agoTrustindex verifies that the original source of the review is Google.
Thank you Matt and team for helping our sites over the years. It has been a pleasure working with you on creating SEO rich content since 2019!Posted on Google
Kylee Nelson898 days agoTrustindex verifies that the original source of the review is Google.
I worked with Matt on SEO strategy and more importantly my income strategy. I bought the three session package and not only did it pay off within months, but Matt truly has a gift when it comes to talking about SEO and teaching about SEO. He answered all of my questions, gave me actionable tips, and helped grow my traffic (which also grew my income) in a few months time. I'm excited and looking forward to the future of my website while I continue to implement the tips Matt has given me. I can't recommend working with Travel Tractions enough.Posted on Google
Clarissa1691 days agoTrustindex verifies that the original source of the review is Google.
I like to think that I know the basics of how to manage my WordPress site and SEO, but I heard really good things about Travel Tractions Marketing so I gave them a shot. I was seriously impressed. Their audit gave me direct advice that was easy to implement. They did an excellent job in explaining technical things in simple language I could understand. What was especially unique compared to other audits was the things that they recommended I skip because it wouldn't be worth my time. Within 9 months of hiring them and implementing their suggestions my organic Google traffic went from approximately 3,000 visitors to 65,000. I honestly couldn't recommend them more!Posted on Facebook
Matt Bailey1847 days agorecommendsTrustindex verifies that the original source of the review is Facebook.
We worked with Matt and his team at Travel Tractions for a few months on everything from content creation to SEO optimization. We also did a deep audit of our site and had them change the many issues we had. They're great with communication, last-minute changes, and just getting things done. SEO is such an important piece of a website and business so it was really great to see it from a technical angle as well and have issues fixed that we didn't know existed. Definitely recommend :)Posted on Google
Michael Theys2012 days agoTrustindex verifies that the original source of the review is Google.
I've been collaborating with Travel Tractions for over a year now, and thus far I couldn't be more pleased with the experience. Matt and his team are a delight to work with, always doing their utter best to overdeliver. Whether you are looking for quality blog posts or an efficient SEO strategy to reach the top of search engines, the company has you covered. What more can I say? Hooray, they definitely know the way! :-) "Asante sana," keep up the fab work!Posted on Google
Candice Boyers2468 days agoTrustindex verifies that the original source of the review is Google.
The Travel Tractions team has an unparalleled ability to meet all SEO and content writing needs in the travel industry. What a pleasure to work with them.Posted on Facebook
Felix William Norton2489 days agorecommendsTrustindex verifies that the original source of the review is Facebook.
Great travel marketing and travel SEO advice. Matt and his team are genuine experts and will grow your travel business.Posted on Google
Felix Norton2533 days agoTrustindex verifies that the original source of the review is Google.
Great SEO agency with a specialization in travel marketing. Highly recommended for quality travel related SEO copywriting.Posted on Facebook
Sol Spier2913 days agorecommendsTrustindex verifies that the original source of the review is Facebook.
The amount of experience and knowledge these guys have of SEO is astounding! I had an audit/consulting session with Matt and came out of it with a long list of suggestions and action items to implement. Already seeing results - thanks Matt!Posted on Facebook
Aqib Nazir2984 days agorecommendsTrustindex verifies that the original source of the review is Facebook.
Been working with Matt for a good couple years now and he really knows his stuff. Love his SEO audits the most as they are comprehensive and reveal a lot of useful information.Posted on Facebook
Jyotsna Ramani3055 days agorecommendsTrustindex verifies that the original source of the review is Facebook.
The best travel SEO, writing and link building service you can find anywhere at groundbreaking prices. Would love to kick start new sites just so I can utilize their rock star services.Verified by TrustindexTrustindex verified badge is the Universal Symbol of Trust. Only the greatest companies can get the verified badge who has a review score above 4.5, based on customer reviews over the past 12 months. Read more
Steady movement usually starts in month one, and the big lifts land around month three to six. If you need bookings next week, run ads, we will tell you that on the call.
Nobody controls Google or ChatGPT. We promise the work, the plan, and honest reporting, and we publish our results in 22+ case studies so you can judge the odds.
If your site, budget, or timeline is not a fit for SEO yet, we will say so on the call and point you at the free community instead. That is the whole point of qualifying.
The retainers cover most travel sites, but not all of them. Multi-property groups, multi-language sites, a launch, a migration, a rebrand, leave your details and we will scope a strategy around your specific goals.
Need something these don’t cover? Book a call and we will scope a custom plan around your goals.
Most campaigns show real movement in one to six months, and compound from there. Content optimisations on existing pages tend to move first; new content and links build over the year. The free audit gives you an honest timeline for your site specifically.
Budget suits small sites building steadily. Standard suits established brands that want monthly campaigns. Premium is for brands running multiple campaigns at once. If you are unsure, book the free call and we will tell you honestly, including if the answer is “none yet”.
It means upgrading pages you already have: better keywords, structure, internal links, metadata, and freshness. It is usually the fastest ROI in travel SEO because the pages already have history with Google.
Placements on real travel publications, guest posts, digital PR, and profiles on high-authority sites, based on a gap audit of your top three competitors. No link farms, no networks that get you penalised later.
Yes. Getting your brand cited inside ChatGPT, Perplexity, and Google AI Overviews is now part of the core work, especially the citation building and structured content in the Standard and Premium tiers.
A monthly walk-through of your analytics and KPIs: what we did, what it moved, and what we are doing next. We track your keywords, flag issues early, and answer your questions in plain English, no 40-page PDF you never open.
If your site and budget are ready, yes: SEO compounds, keeps working after the invoice, and reduces your reliance on paid ads and OTA commissions. If they are not ready, we will say so on the call and point you to the free community first.
Email us 30 days before your desired cancellation date. Three months is our preferred starting point since SEO needs time, but you are never locked in beyond that.