This website provides in-depth information about Italy and travelling throughout the country. With the website’s success, the brand soon expanded into the itinerary planning and tour industry. They have recently launched an app using SEO as a key driving channel.
We aimed to craft a successful strategy focusing on authentic content to increase the website’s organic traffic.
First order placed in June of 2019
Content Audit and Strategy Session in August of 2022
10,000 words Monthly Content Subscription from August 2022 to June 2025
Get ideas and insights from our audit, brainstorming, and strategizing. And gain experience by doing it all with us.
We check your targeting of your content, keywords, links, and strategy to give external insights and advice.
We look at the performance, check if it’s doing well, and explain if it can improve.
We analyze the keywords of your domain and see where your biggest opportunities lie.
We spent time training the client in best SEO practices so that they could be implemented in content going forward.
We create authentic, evergreen content that people are already searching for in order to rank in Google.
Our check will pick up any critical errors on your site that hinder your site's performance.
AI-generated content has flooded the internet over the last two years, resulting in an overwhelming amount of low-quality, incorrect content. During this campaign, we took extreme care in creating authentic content, considering the client’s comments, requirements, and expectations.
We strictly avoided using AI for this content, and the results are clear to see. We also utilized SurferSEO’s Content Editor tool when crafting this content. This proved to be an invaluable tool that helped us make accurate information while maintaining a unique perspective.
Through this campaign, we discovered that niche-specific and authentic content is not only beneficial for organic search traffic but can also improve your GEO efforts.
