SEO Services for Tour Operators
Quick Jump
What is SEO for Tour Operators?
Search Engine Optimization (SEO) is the process of improving your presence on search and answer engines. In other words, getting your website to the top of the list or mentioned when people search for certain things – for example, “guided hikes in California”.
Gaining Organic Traffic = More Direct Bookings
Almost everything is done online these days, and that’s also especially true for planning. And, as you know better than us, holiday goers love a good tour or guided activity. So, how can we get you more bookings? By ranking your tour company higher on search engine results pages.
The best way to secure more bookings is by driving organic traffic to your site using a travel SEO strategy. And having a good digital presence doesn’t hurt, either.
Where Does Travel Tractions Come In?
Whether you want to increase sales, create a more user-friendly website for customers to engage with, or grow your social media presence (or all of the above!), we can help you.
There are many different ways that you can improve your tour company using SEO digital marketing services. So let’s get down to it and see how you can start getting more bookings today.
Budget Monthly
SEO Retainer
Our budget package is for small tourism sites, travel agency websites, and businesses that don’t need instant results.
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Website SEO Content
1 Topic Mine, Keyword Research, Images and 1500 Words every 6 months (Bi-Annual) -
Small Content Optimization
1 x Content Upgrade OR 2 x Content Optimizations a month -
Small Link Package
1 to 3 Link Placements a month -
SEO Optimization
Metadata, Link Monitoring, URLs, On-Page, Robots txt, and Sitemap - 1 hour a month -
Tracking and Reporting
Keyword Tracking for 50 Keywords, Campaign Reporting, Traffic Reports - 30 mins a month
Standard Monthly
SEO Retainer
Our standard package focuses on monthly rather than quarterly campaigns for slightly faster progression. It’s great for medium-sized sites and travel companies that need SEO experts to fine-tune their content and site to rank on search engines.
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Website SEO Content
1 Topic Mine, Keyword Research, Images and 3000 Words every 6 months (Bi-Annual) -
Medium Content Optimization
2 x Content Upgrades OR 4 x Content Optimizations a month -
Medium Link Package
2 to 5 Link Placements a month -
SEO Optimization
Metadata, Link Monitoring, URLs, On-Page, Robots txt, and Sitemap - 2 hours -
Tracking and Reporting
Campaign Optimization, Strategy, Reports, and Monthly meeting - 2 hours
Premium Monthly
SEO Retainer
Our premium monthly retainer is best for serious travel websites looking to reach as many people as possible. This is to get traction fast and have more than one monthly SEO campaign to manage.
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Website SEO Content
1 Topic Mine, Keyword Research, Images and 5000 Words every 3 months (Quarterly) -
Large Content Optimization
Blog/Page Optimizations OR Upgrades - 10 Posts/Pages a month -
Large Link Package
Directories, Guest Posts, Submissions, Advertorials, and Press Releases - 5 to 10 links a month -
SEO Optimization
Metadata, Uploading, Link Monitoring, URLs, On-Page, Robots txt, and Sitemap - 3 hours a month -
Tracking and Reporting
Campaign Optimization, Communication, Strategy, Reports, and Monthly Meeting - 2.5 hours a month
Not too sure what you need?
Book a Free 1-on-1 call with one of our SEO strategists.
1. Market Research & Digital Consulting
Before starting any successful venture, market research is needed. The same can be said for SEO for your travel company. You need to understand:
- your target market,
- where they are based,
- what their needs are,
- and the ideal digital strategy to approach them.
The better you know your ideal client and their needs, the faster you will climb in the search results. Online marketing agencies like ourselves specialize in this. By spending time understanding your market, an effective SEO strategy can be implemented to help grow your business.
To deliver results that are meaningful in driving sales, it’s important to partner with SEO experts that understand your services and can provide valuable advice. Get Travel SEO Consultation from our experts to find out how we can grow your business.
2. Content Mining & Strategy Services
Once you know more about your customer, it’s time to grow your online visibility. The bread and butter of SEO is content. When people look for something on the internet, the only way your site is going to show up is if you have content to satisfy their search.
But what marketing strategy can you use to ensure that you have the most relevant content? Content Mining.
Content mining (also known as topic mining) is the process of finding potential topics for you to create content about. While this can be as simple as using Google to find related queries, employing an effective content strategy can be the difference between SEO boosting your tour company or not.
When handling content mining for tour operators, we ensure that they have a large list of relevant topics that all have the potential to rank. After all, there’s no point in creating content if it’s just going to sit on the dark pages of the internet. We want users to reach your website, which means you need to be on page one.
3. Content Writing Services
Our content creation can come in the form of blog posts, landing pages, or social media. We will be focusing on blog posts here, with landing pages and social media discussed separately.
Even though you already have your topics, you shouldn’t drop the ball just yet. Creating ranking content for tour companies takes careful planning.
The following tips are what we use and can help you create SEO-optimized content:
- Quality over quantity: Creating a consistent number of blog posts is important to an SEO campaign, but quality content brings in the most returns. Make sure that your content includes everything readers would want to know. You need to provide more high-quality information than your competitors in order to outrank them.
- Topical authority: While it might seem like writing about as many topics as possible would be beneficial, SEO is all about authority. What better way to do this than by creating content surrounding the same topic? This not only improves your keyword rankings but helps you go after more search volume for a topic that is important to your business.
4. Content Optimization & Upgrades
Do you have content that just isn’t performing on Google’s search results as you had expected? It could be that your content is out-of-date, isn’t SEO-friendly and not coverting, or simply that people just aren’t searching for the topic like they used to.
Since you already invested in creating the content, why not try and give it new life? That’s where content optimization & content upgrades come into play.
Our SEO experts know what makes content rank and get bookings. By using Google Search Console, Analytics, and other keyword research tools, we can identify any missed opportunities in existing content.
While pages sometimes do need to be deleted, our digital marketing services are the best at identifying content that still has a chance to bring in some valuable booking to your tour company.
5. Website Design & Development Services
Building out content is how you can attract readers to your site, but your overall site experience and landing pages are what will secure the sale.
You need an SEO company that has experience creating sites and booking pages for tour operators and travel businesses. We have experience building out high-quality landing pages that help generate leads successfully and navigate your customers through the sales funnel.
It’s not only important to build out these pages, but make sure that they are easily accessible from anywhere on your site. Creating a new blog post? Don’t forget a call to action to a relevant booking page. Don’t have a “Book Now” button accessible on any page? Add one!
Optimizing your website and landing pages is more than just on-page SEO; it’s about creating the perfect funnel to lead as many customers to your booking pages as possible.
6. Link Building
Link building is the process of getting links to your pages and posts from other websites.
Google and other search engines see these ‘backlinks’ as votes of authority. The more you have, the better. However, it’s not just as simple as building as many links as possible. Quality is far more important than quantity – and that’s true for everything in SEO.
If this is something you can handle yourself within your network, that’s great. But the beauty of working with a digital marketing agency is that they do this for a living. Finding and building the best links for your site is a breeze for professional linkbuilders and it will save you a lot of time and money.
7. Search Engine Optimization Audits
Has your tour operator website been live for a while and it’s just not generating organic traffic or bookings like it should be? It’s probably time for an SEO audit.
These are one of the proven strategies for making the most out of sites that are underperforming. There could be something limiting your site’s search engine growth, and we can find it for you.
Building a house on a poor foundation is asking for trouble, so why would you do the same with SEO? Let our SEO agency bring your site back to life so that your travel marketing strategy can excel.
8. Social Media Services
Social media and SEO for travel businesses work hand in hand. Take those breathtakingly beautiful images and videos and stick them on Instagram, Facebook, or even TikTok. Make sure to include a link to your site or a popular post that you’re trying to boost and watch how you get more traffic.
Not only will you get more views that way, but it can also improve your chances of discovery The more people are discussing your site and engaging with your content, the better.
While other online marketing agencies don’t always leverage these advantages, we know how well they work. Our team of social media experts can take your content marketing to the next level.
FAQs About SEO for Tour Companies
Here are a few of the most common questions we get asked about our travel SEO packages. If you have any further questions feel free to get in contact with us.
The best way to do SEO for a travel business is by:
- creating content,
- building links and mentions,
- posting on social media,
- and making sure your site is user-friendly.
If doing this seems like a lot of work, it’s because it can be.
Luckily, you can team up with our SEO professionals who specialize in this. We’ll let you focus on managing your tours while we help drive more organic traffic and generate sales.
SEO continues to be the most productive channel for generating sales as a tour operator. As more and more people switch to using the internet to answer their questions and plan their holidays, tour operators are finding a higher percentage of sales coming from search engines. If you want to generate more sales online, specializing in SEO will help you reach more customers.
This is where we go through a report for the analytics and KPI’s of your website. We discuss the things that were done previously and what effect they may have had. We also discuss current and future strategies that you or we would like to pursue. We’ll also answer any questions you may have and help you with any issues or strategies you want to roll out.
Absolutely! It’s important to work with experienced travel SEO experts who can craft a digital marketing strategy that will help you rank higher in the SERPs, increase organic traffic, and drive conversions.
Surfer SEO is a data-driven tool that we use in some of our SEO processes. It analyses your competitors in the SERPs with the aim of understanding which characteristics Google is favouring for your target keyword.
This helps us to make data-driven decisions on what to include in your post and how to optimize it for the best chance of ranking.
What We Do
Market Research
We do our research and know the tourism SEO industry
Online Strategy
We believe in SEO tourism strategy for long term results
Website Planning
We know how to plan, build, and strategize for travel websites
Build Digital Assets
We make amazing online properties for tour operators
Collaborations
We work with the best tour operators in the industry
Create Content
We create content that ranks, gets millions of views, and drives tour bookings
Generate Leads
We generate high-quality
leads that can be converted into paying customers
Increase Sales
We improve online tour bookings for your website
