Travel & Entertainment Website SEO Case Study

Objective:

The website was 5 years old but was not generating leads. Redesign the website for SEO and to better track and generate leads.

Strategic Results:

The site’s traffic increased from 92 organic users in January 2017 to 669 organic users in January 2018.

The website started generating leads with 45 organic leads in the 5 months following the start of our campaign.

Date:

August 2017 – December 2017

 

Services and Skills used

Keyword Research

We analyse the keywords of your domain and see where you biggest opportunities lie

Link Check

We check your links and strength of your domain. We analyze how you should improve your links profile

Structure Audit

We analyze your website structure and make sure it's correct and helping your SEO efforts

Performance Check

We look at the performance, check if its doing well and explain if it can improve

Targeting Anaysis

We check your targeting of your content, keywords, links and strategy and give external insights and advice

Speed Analysis

We check your speed and indicate if you need to make optimizations to enhance user performance

Idea and Strategy

Get ideas and insights from our audit and brainstorm and strategy with us

Error Check

Our check will pick up any critical errors on your site that hinder your sites performance

Campaign Results

400 %
Increase in Organic Traffic

627.17% increase in YoY organic traffic in Jan 2016 compared to Jan 2018

 
500 %
YoY Increase in Page Views

624.44% increase in new organic users in Jan 2017 compared to Jan 2018

 
200 %
YoY Increase in Organic Sessions

The website has received 45 new leads from organic traffic in the last 5 months as apposed to 1 lead they had in the 6 months prior.