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collaborating with travel bloggers and influencers

Collaborating With Travel Bloggers and Influencers in 2024

Marketing Strategy, Social Media /

There are plenty of ways to develop creative promotional tactics. While the options are endless, collaborating with travel bloggers and influencers is probably one of the best ways to create and distribute authentic, engaging content. Influencer marketing ensures you reach a diverse target market, all while improving your brand visibility. That’s not all, as these […]

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user-generated content for hotels

User-Generated Content for Hotels | How to Encourage & Use It

Accomodation, Marketing Strategy, Social Media /

Whether you’re as big a site as Airbnb or a small coliving space looking to make your mark, the impact of user-generated content (UGC) cannot be denied. From social media posts to online reviews, UGC can make an impact in a plethora of ways. Not all customer content is sunshine and roses, though, but you

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impotance of link building in SEO

The Importance of Link Building in SEO | Top Tips & Tactics

Link Building, Marketing Strategy /

At the recent SERP Conf, Gary Illyes of Google stated, “We need very few links to rank pages…Over the years, we’ve made links less important.” That’s quite the statement to be made, but low and behold, in Google’s 2024 March Core Update, they updated their spam policies to reaffirm this comment. Despite what Google may

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ChatGPT vs Jasper AI

ChatGPT vs Jasper AI | The Pros & Cons of Each AI Writing Tool

AI, Content Marketing, Marketing Strategy /

The world of SEO and digital marketing is an ever-shifting industry where you either need to adapt or risk falling behind your competitors. This apt observation is epitomised by the rise of AI and its impacts on the digital age. While many believed artificial intelligence would make human writers obsolete, this is far from the

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best PPC agency for travel

How to Find the Best PPC Agency for Travel Businesses

Marketing Strategy, Pay Per Click, Tour Agency, Travel Agency /

The travel and tourism industry is possibly one of the toughest markets in the world. From massive tour operators like Get Your Guide and Viator to huge flight agencies like Global Travel, getting a foot in the door is no easy feat. This is where getting ahead of the rest with a targeted paid advertising

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tourism content marketing

The Best Travel Content Marketing Strategy for Tourism

Content Marketing, Marketing Strategy, Tour Agency /

We all want to offer a service that exceeds our clients’ expectations. But, as a travel business, how do you create content that takes the reader and the search engines into account? This may sound like a near-impossible task, but with the right strategy, the only limit is your imagination. As such, this guide will

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SEO keywords for a tour agency

A Beginner’s Guide to Travel Keywords for a Tour Agency

Content Marketing, Marketing Strategy, Tour Agency /

Navigating the tricky world of SEO is challenging, especially considering the constant changes made by Google and other search engines. Despite the neverending developments of the industry, keywords have remained a constant for any successful website. Identifying the best travel keywords for a tour agency is essential. The travel niche is undeniably one of the

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How generate leads travel agency

How to Generate Leads for Travel Agency

Content Marketing, Marketing Strategy, Tour Agency, Travel Agency /

A successful lead generation campaign can be the breaking point whether a travel business succeeds or fails. Without leads, there is no revenue. Without revenue, there is no business. So, learning how to generate leads for travel agencies is one of the top skills to acquire early on. Don’t worry. You’re not alone. Most travel

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illustration of a man at his laptop detecting AI

How to Detect AI-Generated Content & What AI Writing Means for SEO (2024)

AI, Content Marketing, Marketing Strategy /

If you’re working with writers and worried about AI-generated content being submitted, this guide is for you. And if you’re a writer who has received feedback stating that your content has AI, but you’re sure that you submitted human-written text, you’ll find this guide valuable. We’ve spent around six months working on improving the way

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