There are plenty of technical aspects to SEO that people aren’t entirely familiar with, and schema markup is definitely one of them. Whether you’re a website owner wanting to expand your knowledge or a marketer new to the industry, understanding schema markup for hotels is essential. While it all sounds very technical and complicated, it’s […]
Schema Markup for Hotels | Guide to Using Structured Data Read More »
Online Travel Agency (OTA) marketing can be a powerful tool for hotels, resorts, and other businesses in the travel industry looking to reach a larger target audience. However, simply listing your property on an OTA isn’t enough to drive consistent bookings or build a loyal customer base. To maximise the benefits, you need a strategic
How to Do OTA Marketing | Strategies to Boost Your Business Read More »
There are countless ways to market your hotel nowadays, from successful social media campaigns to paid advertising. While the opportunities are endless, one sales funnel still has some of the best conversion numbers in the industry: email marketing. While many may have thought email campaigns were dead, they are still extremely important — especially for
A Step-By-Step Guide to Email Marketing for Hotels in 2025 Read More »
Look, let’s not beat around the bush. The global pandemic left its unfortunate mark on most (if not all) industries, and travel and tourism took the brunt of the punishment. That said, the same sector that suffered heavy blows is back and better than ever before, thanks to email marketing for travel agencies. Why? Tourism
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In today’s digital world, competition has never been more fierce, and the pace of change has never been quicker. Keeping up has become the norm, and staying ahead is the gold standard when it comes to digital marketing for tourism boards. Tourism boards are not immune from this, and the pressure to lead the industry
Digital Marketing for Tourism Boards | What You Should Know Read More »
There are plenty of ways to develop creative promotional tactics. While the options are endless, collaborating with travel bloggers and influencers is probably one of the best ways to create and distribute authentic, engaging content. Influencer marketing ensures you reach a diverse target market, all while improving your brand visibility. That’s not all, as these
Collaborating With Travel Bloggers and Influencers in 2024 Read More »
Whether you’re as big a site as Airbnb or a small coliving space looking to make your mark, the impact of user-generated content (UGC) cannot be denied. From social media posts to online reviews, UGC can make an impact in a plethora of ways. Not all customer content is sunshine and roses, though, but you
User-Generated Content for Hotels | How to Encourage & Use It Read More »
In this digital age, boasting a strong online presence is important for hotels to attract guests. This is where a hotel SEO agency comes into play. It can help you optimise your website for better search engine visibility and increased traffic. However, hotel owners may find it challenging to pick the best digital marketing agency
How to Find the Best Hotel SEO Agency in 2024 Read More »
At the recent SERP Conf, Gary Illyes of Google stated, “We need very few links to rank pages…Over the years, we’ve made links less important.” That’s quite the statement to be made, but low and behold, in Google’s 2024 March Core Update, they updated their spam policies to reaffirm this comment. Despite what Google may
The Importance of Link Building in SEO | Top Tips & Tactics Read More »
The world of SEO and digital marketing is an ever-shifting industry where you either need to adapt or risk falling behind your competitors. This apt observation is epitomised by the rise of AI and its impacts on the digital age. While many believed artificial intelligence would make human writers obsolete, this is far from the
ChatGPT vs Jasper AI | The Pros & Cons of Each AI Writing Tool Read More »
