Marketing Strategy

ChatGPT vs Jasper AI

ChatGPT vs Jasper AI | The Pros & Cons of Each AI Writing Tool

The world of SEO and digital marketing is an ever-shifting industry where you either need to adapt or risk falling behind your competitors. This apt observation is epitomised by the rise of AI and its impacts on the digital age. While many believed artificial intelligence would make human writers obsolete, this is far from the […]

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best PPC agency for travel

How to Find the Best PPC Agency for Travel Businesses

The travel and tourism industry is possibly one of the toughest markets in the world. From massive tour operators like Get Your Guide and Viator to huge flight agencies like Global Travel, getting a foot in the door is no easy feat. This is where getting ahead of the rest with a targeted paid advertising

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tourism content marketing

The Best Travel Content Marketing Strategy for Tourism

We all want to offer a service that exceeds our clients’ expectations. But, as a travel business, how do you create content that takes the reader and the search engines into account? This may sound like a near-impossible task, but with the right strategy, the only limit is your imagination. As such, this guide will

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SEO keywords for a tour agency

A Beginner’s Guide to Travel Keywords for a Tour Agency

Navigating the tricky world of SEO is challenging, especially considering the constant changes made by Google and other search engines. Despite the neverending developments of the industry, keywords have remained a constant for any successful website. Identifying the best travel keywords for a tour agency is essential. The travel niche is undeniably one of the

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How generate leads travel agency

How to Generate Leads for Travel Agency

A successful lead generation campaign can be the breaking point whether a travel business succeeds or fails. Without leads, there is no revenue. Without revenue, there is no business. So, learning how to generate leads for travel agencies is one of the top skills to acquire early on. Don’t worry. You’re not alone. Most travel

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illustration of a man at his laptop detecting AI

How to Detect AI-Generated Content & What AI Writing Means for SEO (2024)

If you’re working with writers and worried about AI-generated content being submitted, this guide is for you. And if you’re a writer who has received feedback stating that your content has AI, but you’re sure that you submitted human-written text, you’ll find this guide valuable. We’ve spent around six months working on improving the way

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seo for hotels

SEO for Hotels & Guest Lodges | Strategy for Hospitality Businesses

If you’re searching for SEO for hotels, then you want to know how to increase traffic to your hotel website. When it comes to selling your hotel as a destination, you have to use targeted marketing tactics in order to be successful. And one of the best ways to ensure long-term success for your hotel

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Pay-per-click for tour companies

Pay-Per-Click for Tour Companies: PPC for Tour Operators

If you own a travel business, you know that the key to success is getting the word out that you exist. There are various ways to do this, but some are better than others, with paid advertising one of the most effective. However, traditional travel industry marketing and advertising methods can take longer, like SEO.

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Marketing strategy strategy for the hospitality and tourism industry

Hospitality and Tourism Marketing Strategy: Marketing Hotels 101

Everyone in the hospitality industry understands that you can’t succeed without good marketing. However, many also know that developing a marketing strategy for the hospitality industry isn’t easy. What should you include in your marketing efforts? How much of a budget do you need? These are all questions that plague the mind of any marketer.

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Google Ads for Travel Agency: Best Google Ads Strategy for You

So, you’re a travel agency. You know all there is to know about destination vacations and creating the perfect packages for your customers. However, you aren’t getting much traffic, and as a result, you are only getting a few bookings. This is despite your best efforts to do SEO for travel agencies, which does bring

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