So, you have a travel business and are in dire need of tour marketing ideas. Don’t sweat it. We’ve been in the game long enough to know a thing or two about the travel and tourism industry, so you’re in good hands. It’s not uncommon for beginners to have built...
A review is worth a thousand words. That is why review sites have become indispensable tools for travellers and hoteliers alike. The offer authentic insights from real guests and can help travellers find great value for money worldwide. But which sites are worth your time as a hotel business owner?...
Reviews are the golden goose for companies, offering unbiased opinions of people’s experiences. However, earning game-changing comments isn’t as straightforward as one might think, and knowing the best travel review sites for tour operators can be even more challenging. There’s contrasting evidence across the internet, but there are some undisputed...
There are plenty of technical aspects to SEO that people aren’t entirely familiar with, and schema markup is definitely one of them. Whether you’re a website owner wanting to expand your knowledge or a marketer new to the industry, understanding Google structured data for hotels is essential. To be clear,...
When it comes to attracting direct bookings, search engine visibility is everything. In the crowded digital travel space, being noticed isn’t just about having a stunning website — it’s about how search engines display your information. That’s where schema markup comes in. Schema markup might sound very technical, but it’s...
Online Travel Agency (OTA) marketing can be a powerful tool for hotels, resorts, and other businesses in the travel industry looking to reach a larger target audience. However, simply listing your property on an OTA isn’t enough to drive consistent bookings or build a loyal customer base. To maximise the...
There are countless ways to market your hotel nowadays, from successful social media campaigns to paid advertising. While the opportunities are endless, one sales funnel still has some of the best conversion numbers in the industry: email marketing. While many may have thought email campaigns were dead, they are still...
Look, let’s not beat around the bush. The global pandemic left its unfortunate mark on most (if not all) industries, and travel and tourism took the brunt of the punishment. That said, the same sector that suffered heavy blows is back and better than ever before, thanks to email marketing...
In today’s digital world, competition has never been more fierce, and the pace of change has never been quicker. Keeping up has become the norm, and staying ahead is the gold standard when it comes to digital marketing for tourism boards. Tourism boards are not immune from this, and the...
You’ve launched your tourism website, and now what? How do you market your content so that it reaches your target audience? Well, when it comes to running a successful travel WordPress website, SEO is essential for getting your content in front of a wider market. Whether you’re sharing travel guides,...
Finding the right web hosting for a small business website in the hospitality and travel industry can feel like navigating a maze. With so many options out there, how do you know which one will keep your site running smoothly and securely? In 2024, having a reliable web hosting service...
If you’re new to the digital marketing landscape or just started a blog, you’ll need to know what SEO content writing is. SEO is one of the most significant factors for brands, bloggers, and marketers to increase their visibility and improve their rankings on search engines. It plays an integral...
Let’s face it: digital marketing isn’t exactly an easy profession. From continuously changing market trends to ever-increasing demands for results, it’s a high-pressure position. But it’s not all doom and gloom, as the pros of being a digital marketing expert far outweigh the obvious cons. From freedom and flexibility through...
From Airbnb and Booking.com to Vrbo and Expedia, there are a plethora of websites where you can rent out your hotel, hostel, or rental home. With such a variety of options, it becomes increasingly difficult to know which platform to use. Like many other small businesses and homeowners looking to...
There are plenty of ways to develop creative promotional tactics. While the options are endless, collaborating with travel bloggers and influencers is probably one of the best ways to create and distribute authentic, engaging content. Influencer marketing ensures you reach a diverse target market, all while improving your brand visibility....
Are you a blogger, excursion business owner, or travel agency marketer on the hunt for the perfect tour website design? A good travel website is not just a digital brochure — it’s a way to captivate a large audience and drive more sales. So, how do you pick the right...
Wondering How to Start a Travel Blog? After 10 years of trail and error and finally mastering the art of travel blogging and  actually MAKING MONEY, this post is just what you ordered. I never wanted to write this post. I never wanted to be “the travel blogger that writes...
Whether you’re as big a site as Airbnb or a small coliving space looking to make your mark, the impact of user-generated content (UGC) cannot be denied. From social media posts to online reviews, UGC can make an impact in a plethora of ways. Not all customer content is sunshine...
It doesn’t matter whether you’re just starting out in the tourism industry or have an established brand — visibility is everything. After all, potential customers can’t book what they can’t find. Being visible is one thing, but being seen by the right people takes a bit of finesse. This presents...
We know that many beginners feel overwhelmed by the sheer amount of information out there, so we’ve created this guide to simplify the process. Whether you’re just starting out or looking to refine your skills, this article will walk you through the essentials of SEO content writing—from understanding keyword research...
Cloudbeds, the parent company of the popular channel manager MyAllocator, has recently made a significant change in its product offerings but is no longer available as a standalone product for new users in July 2024. This decision marks the end of an era for many hoteliers who have relied on...
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