Are you a blogger, excursion business owner, or travel agency marketer on the hunt for the perfect tour website design? A good travel website is not just a digital brochure — it’s a way to captivate a large audience and drive more sales. So, how do you pick the right...
Wondering How to Start a Travel Blog? After 10 years of trail and error and finally mastering the art of travel blogging and actually MAKING MONEY, this post is just what you ordered. I never wanted to write this post. I never wanted to be “the travel blogger that writes...
Whether you’re as big a site as Airbnb or a small coliving space looking to make your mark, the impact of user-generated content (UGC) cannot be denied. From social media posts to online reviews, UGC can make an impact in a plethora of ways. Not all customer content is sunshine...
It doesn’t matter whether you’re just starting out in the tourism industry or have an established brand — visibility is everything. After all, potential customers can’t book what they can’t find. Being visible is one thing, but being seen by the right people takes a bit of finesse. This presents...
We know that many beginners feel overwhelmed by the sheer amount of information out there, so we’ve created this guide to simplify the process. Whether you’re just starting out or looking to refine your skills, this article will walk you through the essentials of SEO content writing—from understanding keyword research...
Cloudbeds, the parent company of the popular channel manager MyAllocator, has recently made a significant change in its product offerings but is no longer available as a standalone product for new users in July 2024. This decision marks the end of an era for many hoteliers who have relied on...
As we know, the hospitality industry is incredibly competitive. So, making a good impression from the get-go via a well-crafted website can put you a cut above the rest for prospective guests. But, there are many elements of a great hospitality website design that need to be included before hitting...
In this digital age, boasting a strong online presence is important for hotels to attract guests. This is where a hotel SEO agency comes into play. It can help you optimise your website for better search engine visibility and increased traffic. However, hotel owners may find it challenging to pick...
At the recent SERP Conf, Gary Illyes of Google stated, “We need very few links to rank pages…Over the years, we’ve made links less important.” That’s quite the statement to be made, but low and behold, in Google’s 2024 March Core Update, they updated their spam policies to reaffirm this...
Digital marketing and SEO are constantly evolving and coming up with new terms on what seems daily. Consider this a beginner’s guide to SEO Vocabulary that SEO specialists use regularly. Do you know what a 307 redirect, keyword stuffing, White Hat SEO, or E-E-A-T means? No? Have a read-through and...
As a writer, your goal is mainly to provide helpful and accurate answers to users’ search queries on Google and alternatives. While case studies are the most authoritative type of content, you can use this writing technique in your blog post to increase your ranking on the search engine results...
The world of SEO and digital marketing is an ever-shifting industry where you either need to adapt or risk falling behind your competitors. This apt observation is epitomised by the rise of AI and its impacts on the digital age. While many believed artificial intelligence would make human writers obsolete,...
Navigating the digital world is a difficult feat, especially with constant algorithm updates (looking at you, Google). Still, there is value in learning what makes search engines tick to help you stay up to date and keep your website on the front pages of the SERPs. So is learning and...
From the beginning of time, humans have used storytelling to connect, learn, and pass down knowledge from one generation to another. Today, we use storytelling in various forms and platforms, particularly in digital marketing, to engage with audiences, build brand identity, and drive action. By sharing authentic stories, testimonials, and...
The travel and tourism industry is possibly one of the toughest markets in the world. From massive tour operators like Get Your Guide and Viator to huge flight agencies like Global Travel, getting a foot in the door is no easy feat. This is where getting ahead of the rest...
We all want to offer a service that exceeds our clients’ expectations. But, as a travel business, how do you create content that takes the reader and the search engines into account? This may sound like a near-impossible task, but with the right strategy, the only limit is your imagination....
Navigating the tricky world of SEO is challenging, especially considering the constant changes made by Google and other search engines. Despite the neverending developments of the industry, keywords have remained a constant for any successful website. Identifying the best travel keywords for a tour agency is essential. The travel niche...
A successful lead generation campaign can be the breaking point whether a travel business succeeds or fails. Without leads, there is no revenue. Without revenue, there is no business. So, learning how to generate leads for travel agencies is one of the top skills to acquire early on. Don’t worry....
If you’re working with writers and worried about AI-generated content being submitted, this guide is for you. And if you’re a writer who has received feedback stating that your content has AI, but you’re sure that you submitted human-written text, you’ll find this guide valuable. We’ve spent around six months...
If you have a travel agency up and running online, but you’re not seeing as much traffic to your website as you’d like, we have some good news! A simple strategy implentation using the right keywords and phrases could see you rising to the top of the SERPs and bringing...
As fun and meaningful as it is, being a travel blogger is no easy feat. What many people don’t know is that writing travel blog posts and travelling is a lot of work. And to keep up in the competitive travel niche, you have to create engaging travel post ideas...
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