Cloudbeds, the parent company of the popular channel manager MyAllocator, has recently made a significant change in its product offerings but is no longer available as a standalone product for new users in July 2024. This decision marks the end of an era for many hoteliers who have relied on...
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15 Elements of a Great Hospitality Website Design
As we know, the hospitality industry is incredibly competitive. So, making a good impression from the get-go via a well-crafted website can put you a cut above the rest for prospective guests. But, there are many elements of a great hospitality website design that need to be included before hitting...
How to Find the Best Hotel SEO Agency in 2024
In this digital age, boasting a strong online presence is important for hotels to attract guests. This is where a hotel SEO agency comes into play. It can help you optimise your website for better search engine visibility and increased traffic. However, hotel owners may find it challenging to pick...
The Importance of Link Building in SEO | Top Tips & Tactics
At the recent SERP Conf, Gary Illyes of Google stated, “We need very few links to rank pages…Over the years, we’ve made links less important.” That’s quite the statement to be made, but low and behold, in Google’s 2024 March Core Update, they updated their spam policies to reaffirm this...
SEO Vocabulary | 75+ Words You Should Know
Digital marketing and SEO are constantly evolving and coming up with new terms on what seems daily. Consider this a beginner’s guide to SEO Vocabulary that SEO specialists use regularly. Do you know what a 307 redirect, keyword stuffing, White Hat SEO, or E-E-A-T means? No? Have a read-through and...
The Importance of Authoritative Content for SEO in 2024
As a writer, your goal is mainly to provide helpful and accurate answers to users’ search queries on Google and alternatives. While case studies are the most authoritative type of content, you can use this writing technique in your blog post to increase your ranking on the search engine results...
ChatGPT vs Jasper AI | The Pros & Cons of Each AI Writing Tool
The world of SEO and digital marketing is an ever-shifting industry where you either need to adapt or risk falling behind your competitors. This apt observation is epitomised by the rise of AI and its impacts on the digital age. While many believed artificial intelligence would make human writers obsolete,...
9 Common SEO Mistakes You Should Avoid + How to Fix Them
Navigating the digital world is a difficult feat, especially with constant algorithm updates (looking at you, Google). Still, there is value in learning what makes search engines tick to help you stay up to date and keep your website on the front pages of the SERPs. So is learning and...
Storytelling in Digital Marketing for Travel Websites
From the beginning of time, humans have used storytelling to connect, learn, and pass down knowledge from one generation to another. Today, we use storytelling in various forms and platforms, particularly in digital marketing, to engage with audiences, build brand identity, and drive action. By sharing authentic stories, testimonials, and...
How to Find the Best PPC Agency for Travel Businesses
The travel and tourism industry is possibly one of the toughest markets in the world. From massive tour operators like Get Your Guide and Viator to huge flight agencies like Global Travel, getting a foot in the door is no easy feat. This is where getting ahead of the rest...
The Best Travel Content Marketing Strategy for Tourism
We all want to offer a service that exceeds our clients’ expectations. But, as a travel business, how do you create content that takes the reader and the search engines into account? This may sound like a near-impossible task, but with the right strategy, the only limit is your imagination....
A Beginner’s Guide to Travel Keywords for a Tour Agency
Navigating the tricky world of SEO is challenging, especially considering the constant changes made by Google and other search engines. Despite the neverending developments of the industry, keywords have remained a constant for any successful website. Identifying the best travel keywords for a tour agency is essential. The travel niche...
How to Generate Leads for Travel Agency
A successful lead generation campaign can be the breaking point whether a travel business succeeds or fails. Without leads, there is no revenue. Without revenue, there is no business. So, learning how to generate leads for travel agencies is one of the top skills to acquire early on. Don’t worry....
How to Detect AI-Generated Content & What AI Writing Means for SEO (2024)
If you’re working with writers and worried about AI-generated content being submitted, this guide is for you. And if you’re a writer who has received feedback stating that your content has AI, but you’re sure that you submitted human-written text, you’ll find this guide valuable. We’ve spent around six months...
SEO Keywords for Travel Agency | Make the Most of Travel SEO Keywords
If you have a travel agency up and running online, but you’re not seeing as much traffic to your website as you’d like, we have some good news! A simple strategy implentation using the right keywords and phrases could see you rising to the top of the SERPs and bringing...
Travel Posts Ideas | 24 Amazing Blog Topics to Write About
As fun and meaningful as it is, being a travel blogger is no easy feat. What many people don’t know is that writing travel blog posts and travelling is a lot of work. And to keep up in the competitive travel niche, you have to create engaging travel post ideas...
SEO for Hotels & Guest Lodges | Strategy for Hospitality Businesses
If you’re searching for SEO for hotels, then you want to know how to increase traffic to your hotel website. When it comes to selling your hotel as a destination, you have to use targeted marketing tactics in order to be successful. And one of the best ways to ensure...
Pay-Per-Click for Tour Companies: PPC for Tour Operators
If you own a travel business, you know that the key to success is getting the word out that you exist. There are various ways to do this, but some are better than others, with paid advertising one of the most effective. However, traditional travel industry marketing and advertising methods...
Hospitality and Tourism Marketing Strategy: Marketing Hotels 101
Everyone in the hospitality industry understands that you can’t succeed without good marketing. However, many also know that developing a marketing strategy for the hospitality industry isn’t easy. What should you include in your marketing efforts? How much of a budget do you need? These are all questions that plague...
Google Ads for Travel Agency: Best Google Ads Strategy for You
So, you’re a travel agency. You know all there is to know about destination vacations and creating the perfect packages for your customers. However, you aren’t getting much traffic, and as a result, you are only getting a few bookings. This is despite your best efforts to do SEO for...
Content Marketing for Hotels & Resorts | Your One-Stop Guide
If you’re looking into content marketing for hotels, then you’ll need to promote your offerings and increase brand awareness. But sometimes, getting traffic through your doors is not as easy as it may seem. A little marketing can go a long way in promoting your hotel, Airbnb, or resort. Allowing...
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