We live in an increasingly digital age where people use the internet for everything from planning their next holiday to booking plane tickets and finding accommodation. So having a solid digital marketing plan for your hotel is essential.
Your hotel’s online marketing strategy can be a defining factor in generating leads and securing more bookings.
Online marketing for hotels involves establishing a strong digital presence that draws customers in and keeps them coming back. This can be through the use of a website, social media, and video and podcast platforms. A good hotel web advertising strategy focuses on targeted brand awareness that drives organic traffic and direct bookings to your site.
With the shift from traditional advertising media to the digital space, you have an array of new ways to market your hotel. Your online presence increases the convenience for potential guests, making it easier to secure direct bookings and more likely that they’ll return to your site.
With an effective and flexible strategy, you’ll also have a better chance of increasing organic traffic to your page and outranking competing hotels.
At Travel Tractions, we are on a constant mission to keep up with the ever-changing digital sphere. We understand that keeping up with the online space can be daunting among all your other responsibilities.
Outsourcing your hotel’s online marketing plan to hotel marketing agencies allows you to focus on delivering the best service and experience for your customers in real life.
With our years of experience and knowledge of Search Engine Optimization (SEO) and strategic marketing online, we can help you increase your online presence and bookings through tested and actionable strategies.
If you’ve already got a hotel website and it’s simply not gaining traction in traffic and bookings, you may need an expert SEO audit. Search Engine Optimization for hotels is crucial for your website to outrank competing hotels and gain organic traffic and visibility. SEO is one of the top strategies to achieve long-term growth in valuable traffic and online impressions.
We’ll take a deep look into your website and its content to identify any areas that may be inhibiting your site’s ranking potential. From there, we can help you form a clear strategy to improve your site and increase your ranking on Google’s Search Engine Response Pages (SERPs).
One of the most important factors in hotel online marketing is your website’s user experience. A site that loads fast, is easy to navigate, and provides helpful information to potential customers is more likely to succeed and have return users.
On the other hand, a complicated website with broken links, confusing landing pages, and unclear information may deter users from making a booking.
We can help you build a user-friendly site that has a visually appealing hotel website design and is simple to navigate. This will establish trust with potential customers and make it easier for them to make direct bookings for your hotel.
Understanding your target market can go a long way in saving time and money in your digital marketing strategy. Knowing factors like the age, income, and demographic of your target audience will help you tailor your marketing approach and reach more potential guests.
If you’re focused on advertising luxury hotels, for example, your strategy and the platforms you use to implement it will differ from a mid-range, family-friendly hotel’s strategy.
Our team of SEO experts can help you identify your ideal customer and create targeted online marketing strategies that’ll help you reach more potential hotel guests.
Once you have an understanding of your ideal audience, you’ll need an effective way to reach them; through content marketing. One of the best ways to do this is by identifying what they’re searching for online and satisfying their search intent through valuable, relevant content.
There’s no use in having just any helpful content on your site if it doesn’t correlate with what your targeted audience is searching for. You want optimized content and topics that resonate with your ideal customer and that answer frequently searched-for questions.
We offer content mining services to identify strong keywords and relevant topics that have the potential to help you rank on the first page and reach your target audience.
We’ll also help you plan a strategy around implementing your topics in a logical and effective way.
One of the most important components of any SEO strategy is content. With an in-depth knowledge of your target audience and what they’re searching for, you can create helpful content that will draw new guests in and gain their trust and loyalty.
Every post and page on your site has the potential to help you rank on the first page of Google and in front of your potential guests. But writing and even scheduling content that’ll rank requires careful planning.
While you may want to write about all the possible topics that might reach your audience, you’ll have a better chance streamlining your focus on a specific topic. This will help you gain topical authority and improve your rank for relevant keywords.
You also don’t simply want to publish as much content as possible. Instead, you should focus on providing quality content that provides more valuable information than your competitors.
Travel Tractions has a dedicated and passionate team of writers who are able to adapt their writing to your tone and style. They’re also equipped with the skills and knowledge to create quality, SEO-friendly content that’ll help your website gain traffic and convey authoritativeness and trustworthiness.
If you already have content on your website and it’s simply not gaining traction, your content may just need a bit of an SEO makeover. This may be because your content isn’t SEO-friendly, didn’t make use of keywords, or your content is out of date.
However, you don’t want to throw existing content out the window, especially not if it required time and money to create. Instead, we can offer you content optimization and upgrade services.
Our SEO strategists know what it takes to rank on Google’s SERPs and can identify any missed opportunities in your content by looking at Google Search Console, Analytics, and more.
Through content optimizations, we’ll also have a look at on-page ranking factors like your URL, title, content structure, and meta-description. Our content upgrades focus on adding even more value to your posts through additional, up-to-date content, keywords, and headings.
If you already have content on your website and it’s simply not gaining traction, your content may just need a bit of an SEO makeover. This may be because your content isn’t SEO-friendly, didn’t make use of keywords, or your content is out of date.
However, you don’t want to throw existing content out the window, especially not if it required time and money to create. Instead, we can offer you content optimization and upgrade services.
Our SEO strategists know what it takes to rank on Google’s SERPs and can identify any missed opportunities in your content by looking at Google Search Console, Analytics, and more.
Through content optimizations, we’ll also have a look at on-page ranking factors like your URL, title, content structure, and meta-description. Our content upgrades focus on adding even more value to your posts through additional, up-to-date content, keywords, and headings.
One of the most compelling reasons to use social media marketing for your hotel is that it provides credibility and authenticity to your brand. Being visible on more online platforms can establish trust with potential guests, making them more likely to book with your hotel.
With various options like Facebook, LinkedIn, Pinterest, Instagram, and Tripadvisor, it can be hard to know which platform to start with. Beyond that, we understand how a busy schedule can get in the way of maintaining a consistent social presence.
Our team of social media marketing experts can help you elevate and maintain your hotel mobile marketing strategy — and boost your latest web content through it.
Conveying a sense of online authority is essential to getting Google to boost your website and gain potential customers’ trust. A great way to achieve this is through link building.
Link building involves getting other websites to link to your site and pages.
Having “backlinks” from other relevant sites signals votes of authority to Google, which can help boost your rank. Backlinks show Google that other sites trust and endorse your content. But you don’t simply want to go for the highest quantity of backlinks.
For example, a link to your hotel website from Condé Nast Traveler could be much more valuable than a few links to your site from vaguely relevant websites.
You can try link-building yourself if you have good connections, but this can otherwise be a time-consuming process. Our team of digital marketing experts can take on the timeous task and help you identify opportunities to build links and secure backlinks while saving you time and money.
Google Ads is an essential platform for any hotel business, but hotel PPC management can feel quite intimidating and confusing if you’re unfamiliar with it. The last thing you want is to invest a ton of money into PPC ads only to receive an underwhelming return on investment (ROI).
Our PPC experts have experience testing and tailoring hotel industry ads to find what works. With years of hospitality industry insights, we’ll help you set up and launch Google hotel ads tailored to your audience and optimize your ads as we monitor their performance.
We’ll also keep you in the loop with monthly analysis reports to keep you updated on what is and isn’t working and how to improve your results.
Digital advertising isn’t as simple as it sounds. Simply posting a few photos or videos on social media might not be enough to gain bookings and awareness, especially with the constantly changing social media algorithms.
More than 60% of the global population uses the internet. For many, the internet is their first point of reference for research. So having an online presence that is not only easy to navigate but trustworthy and informative gives you a competitive edge over other hotels.
With well-planned hotel digital marketing campaigns, you can leverage the online space to connect potential guests with your website and secure bookings.
The beauty of digital marketing is that it provides various avenues through which you can advertise your hotel. Whether you use hotel PPC Management or social media marketing will depend on:
But, one of the most effective and long-term strategies for marketing your hotel online is through having an SEO-friendly website.
So, what is the benefit of using a digital marketing agency to market your hotel business? The top benefit is that hospitality marketing agencies focus on reaching potential clients online and getting them to book.
With that covered, you’ll get to focus on what you know best; providing the best service to your hotel guests.
We do our research and know the travel industry
We believe in strategy for long term results
We know how to plan, build, and strategize for websites
We make amazing online properties
We work with the best in the industry
We create content that ranks and gets millions of views
We generate high-quality leads
We improve online sales for your website
