SEO for Hotel Industry

Your hotel website is live, but you aren’t sure how to help it grow? Maybe you’re wondering how to increase your hotel’s search engine visibility. Or perhaps you just want to move away from spending money on PPC ads and get guests organically? Whatever your reason is, it is a good one to consider doing SEO for the hotel industry.

If you don’t know anything about SEO, or how it’s done for hoteliers, you’ve come across the right people. We’ve put together this page not only to shine light on our services, but also to share actionable tips and best practices for SEO in hospitality.

You can go ahead and speak to an SEO expert to learn all about our travel SEO services.

What is Hotel SEO?

Hotel SEO is an approach to search engine optimization specifically designed for the hospitality industry. It focuses on optimizing hotel websites to increase visibility in search engine results pages (SERPs) and drive organic traffic. This involves optimizing website content, meta tags, images, and local listings with relevant keywords related to the hotel’s location, amenities, and services.

In addition to that, hotel SEO incorporates strategies such as link building from authoritative travel websites, managing online reviews, and enhancing the user experience to boost rankings. By implementing effective hotel SEO techniques, properties can attract more potential guests, improve online bookings, and ultimately increase revenue.

Now, let’s talk about the importance of a well-thought-out SEO strategy for hoteliers.

Not sure what you need? Book a free consultation with one of our SEO experts.

Why Hotel SEO Strategy is Valuable?

In today’s digital landscape, a well-planned hotel SEO strategy is indispensable. It’s all about securing those top spots on Google’s search results page – the prime real estate where over 30% of clicks happen for a search. So, aiming high is key!

Yet, it’s not just about clicks; it’s also about credibility. Being at the forefront signals reliability and quality to potential guests, translating into increased bookings and revenue for your hotel.

By nailing your SEO strategy, your hotel can distinguish itself from competitors, capturing the attention of your target audience and boosting your online presence significantly.

How Travel Tractions Can Help With Local SEO for Hotels

Of course, if you have read the thousands and thousands of articles out there, each saying a different thing about what the “right” approach is or how you can find SEO success, it can be difficult to actually do what’s right. After all, what’s right for others isn’t necessarily what’s right for your hotel — which is why having professionals on your side is important.

Travel Tractions, with years of SEO experience, can offer digital marketing services tailored specifically for your hotel. From optimizing the site with on-page, off-page, and technical SEO and doing local SEO to formulating sound content strategies and creating powerful SEO content, we do it all to try and help you get more bookings.

SEO Audit Packages for Hotel Industry

SEO Health & Help Session

Migrations / Launches / Revamps
$ 899 From
  • Up to 10 hours
  • 1 hour strategy session

SEO Analysis & Strategy Session

Small Website
$ 2999 From
  • Up to 40 hours
  • 1 hour consult
  • 1 hour strategy session

Full Audit & Strategy Session

Full Big Websites – eCommerce Stores
$ 4999 From
  • Up to 70 hours
  • 3hrs consulting
  • 3 briefed blog topics
  • 3 Keyword Sets
  • 3x Competitor Analysis
  • Pre-live & Post-live check
  • Strategy Call with Matt

Search Engine Optimization Tips & Services for Hoteliers

If you’re ready to improve your website, you’ll need to keep these tips handy as we used them (and more) when propelling a site to higher ranks with proven SEO efforts.

SEO Content Writing

SEO content writing is a vital component of any hotel’s digital marketing strategy. One powerful tool within this realm is blogging. Regularly publishing blog posts allows hotels to engage with their audience, provide valuable information, and establish authority in their niche. By creating compelling content, hotels can attract and nurture a loyal audience who are more likely to convert into bookings.

  • Create evergreen content: Crafting evergreen content ensures that your blog posts remain relevant and valuable over time, continuing to attract traffic and engagement.
  • Use relevant keywords without keyword stuffing: Incorporating relevant keywords into your content without overdoing it ensures that your blog posts are discoverable by search engines. Long-tail keywords can be especially beneficial for smaller hotels looking to target specific niche markets.
  • Utilize relevant images with SEO-friendly alt text: Including relevant images in your blog posts not only enhances the visual appeal but also provides another opportunity to optimize for SEO by using descriptive alt text and keyword-focused image names.
  • Avoid being overly salesy: Steering clear of overly promotional language in your blog posts helps maintain credibility and fosters trust with your audience.
  • Prioritize search intent: Ensuring that your content aligns with what users are actually searching for increases the likelihood of your blog posts ranking well in search engine results. You’ll also need to ensure you understand what stage of the booking funnel a user is at when searching for a specific term so you meet their needs immediately.
  • Incorporate clear and relevant calls-to-action (CTAs): Including clear and relevant calls-to-action within your blog posts encourages readers to take the next step, whether it’s booking a room, signing up for a newsletter, or exploring other areas of your website.

By implementing these SEO content writing best practices, hotels can create blog content that not only resonates with their audience but also boosts their visibility and ultimately drives bookings.

Content Mining & Strategy

Content mining and content strategy play pivotal roles in a hotel’s SEO endeavors. It involves doing keyword research to uncover topics that are typically used by your target audience and align with the hotel’s offerings. By identifying relevant keywords and topics, hotels can create content that addresses the needs and interests of potential guests, ultimately driving traffic and engagement.

Keyword research serves as the foundation of content mining, guiding hoteliers in understanding what topics are trending or in demand within their industry. This process involves exploring search queries related to accommodation, travel experiences, local attractions, and more. By leveraging keyword research tools like Google Search Console and Ahrefs, hotels can uncover valuable insights into search volume, competition, and user intent, enabling them to develop a comprehensive content strategy.

Once relevant keywords and topics are identified, hotels can strategically plan their content calendar to ensure consistent and targeted publishing.

Plus, content mining extends beyond keyword research to include competitor analysis. By keeping an eye on what your competitors are publishing and staying updated on emerging trends in the hospitality sector, hotels can identify gaps in the market and capitalize on opportunities to differentiate their content offerings.

Content Upgrades & Optimizations


Content upgrades and optimization are essential aspects of hotel SEO, ensuring that existing content remains relevant and continues to perform well in search engine rankings. Upgrading content involves revisiting previously published material to identify opportunities for improvement and enhancement to update outdated information or expand on existing topics.

Optimizing content involves fine-tuning various elements to enhance its search visibility and user experience. This may include optimizing meta tags, headers, and images for relevant keywords, improving internal linking structure, and enhancing readability and formatting.

Doing either of these can help boost website rankings on search results and, in turn, lead to more direct bookings.

Local SEO

Local SEO is vital for hotels targeting guests in their vicinity. It’s all about optimizing online presence to feature prominently in local search results like Google Maps and local directories. Maintaining consistent and correct NAP (name, address, phone number) information across all platforms is foundational for local SEO success.

Hotels can boost their local SEO efforts by creating and optimizing their Google My Business profile, encouraging positive reviews, and actively participating in local community events or organizations. 

Additionally, integrating location-based keywords throughout website content and metadata further enhances local SEO performance. This ensures that when potential guests search for accommodation in the hotel’s area, they’re more likely to discover the property’s website and offerings. This focused approach not only improves search engine rankings but also increases the chances of converting local searches into actual bookings.

Technical SEO

Outside of an incredible hotel website design, technical SEO is the backbone of a continued online presence. Technical hotel SEO ensures optimal site performance and accessibility for both the website visitor and search engines.

For instance, a website that takes ages to load will have high bounce rates, which can lead to lower search rankings because Google believes your website doesn’t help users. This also leads to lost leads and bookings. As a result, hoteliers must prioritize website speed optimization techniques, including image optimization, caching, and minimizing unnecessary code.

In addition, a majority of internet traffic comes via mobile devices, so a mobile-friendly website is necessary. This calls for the use of responsive designs that provide a seamless browsing experience on all devices and various screen sizes.

Link Building

Link building is a crucial part of hotel SEO strategies, focusing on acquiring high-quality backlinks from reputable websites. These backlinks signal to search engines the credibility and authority of a hotel’s website, positively impacting its search engine rankings. One effective approach to link building is creating compelling and shareable content that naturally attracts backlinks from other websites.

Additionally, participating in industry-related directories, associations, and local business listings can also contribute to link-building efforts. Partnering with complementary businesses can further enhance link-building initiatives. And if you have the budget for it, influencer campaigns across social media and their own blogs can be a good source of link earning when done correctly. 

By establishing relationships with authoritative websites and earning relevant backlinks, hotels can strengthen their online presence, increase website traffic, and ultimately drive more bookings.

Not sure what you need? Book a free consultation with one of our SEO experts.

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