Hotel SEO Services Built to Grow Direct Bookings, Year-Round

An SEO agency that knows the travel industry and how to grow direct bookings. Build an SEO strategy that converts and puts a halt to OTA commissions eating into your earnings.

20 minutes, no pitch. Worth $200, you keep the notes.

travel brands served

140 +

5.0 ★

50+ verified reviews

running travel paid media since

2008

As seen in / Trusted by

Do Booking.com and Expedia outrank you for your own property's name?

That’s not a brand issue, it’s an SEO bottleneck. Your booking engine and rate pages aren’t optimised, your topical authority is thin, and you’re losing searches to chains with an SEO budget. But with the right strategy in place, you can reclaim organic search and win back 15 to 25% revenue of every booking.

15-25%

typical OTA commission per booking

$0

commission on a booking made direct on your own site

76%

of guests compare four or more sites before booking

Travel SEO, only

we focus on travel businesses, not any other industry

What's included in our hotel SEO services.

SEO only. If you need paid media or a named strategist, we'll point you to the right page below.

Local SEO & Google Business Profile

Winning the map pack and “hotels near [landmark]” searches.

Winning back branded search

Making sure your own property’s name leads to your site first, not an OTA

"Hotels in / near" & local content

Location and “things to do nearby” content that captures travellers while deciding.

Booking engine & rate-page SEO

Technical fixes to the pages your booking engine actually depends on to rank

Schema markup

Hotel, Local Business and FAQ schema, so Google and Al engines understand your property

Multi-property SEO for groups

A structure where each property ranks without cannibalising a sister site

AI & GEO visibility

Getting named when travellers ask ChatGPT or Google Al Overviews where to stay.

Social search content ideas & strategy

A content plan mapping the same searches to blog, video and social, so every channel points back to the same booking page.

A content moat of useful guides

In-depth local and destination guides written to get cited and trusted, by travellers and by Al engines alike

Want a named strategist working your account 1-on-1? See our hotel SEO consultant page. Need paid ads, social or email too? See digital marketing for hotels.

We already know and work with the reservation systems you already run: Cloudbeds, SiteMinder, Mews, Little Hotelier, Sirvoy and more.

Hotel and accommodation results, not generic SEO wins.

Demonstrate the compounding returns of sustainable SEO

Keywords at #1

Honeymoons Website Case Study: 9 Years Later

Grow organic traffic, AI citations, and brand recognition

1,204

Growth in Organic Traffic Value

Travel eSIM Brand Link Building Case Study

Increase sales during shoulder season with Meta Ads

YoY Increase in Days Booked Out

Hotel Paid Ads Case Study

What hotels and resorts say about working with us.

      All reviews
 
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  Excellent4.928 reviews
 4.9
 Excellent28 reviews
  Write a review     Google    Facebook  
 
 
 
    
 Excellent4.817 reviews
 4.8
 Excellent17 reviews
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 Excellent5.011 reviews
 5.0
 Excellent11 reviews
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      Posted on Google  
  
 
   Neal Strydom 
 184 days ago
 
 
 Trustindex verifies that the original source of the review is Google. Having worked on a few projects with Matthew and the team, I can safely vouch for their dedication to delivering high quality service. They pay close attention to all the touchpoints during their process, ensuring the end results are always above expectations. We worked together quite successfully on a website project for close to four years in an ongoing capacity where they maintained our website, SEO and content and always went above and beyond. Their approach directly resulted in our online traffic increasing substantially and also increasing our revenue earned from online channels and partnerships.
  
 
     Posted on Google  
  
 
   Abbie Cohen 
 191 days ago
 
 
 Trustindex verifies that the original source of the review is Google. Matt and his team did incredible work on the optimisation of historical articles on our website, helping these rank and drive organic traffic in a short period of time. This increase has also translated into a boost in conversion through organic channels, which has been amazing to see. We're now following SEO best practices based on the learnings we made from partnering with his team, and are grateful for the continued support they have offered.
  
 
     Posted on Google  
  
 
   Hassan Nasir 
 210 days ago
 
 
 Trustindex verifies that the original source of the review is Google. Very satisfied with Travel Tractions services. Matt are his team are extremely helpful and professional. The team built my my entire website from scratch and delivered on time. Matt was always available, even after the delivery of the project, to resolve any issues we encountered, that needed help from the developer. Always flexible and suprisingly quick with responses and assistance. Highly recommended.
  
 
     Posted on Google  
  
 
   Michelle Stelly 
 432 days ago
 
 
 Trustindex verifies that the original source of the review is Google. Travel Tractions has written for my blog for many years now. They are so professional and always got everything done on time. Highly recommend.
  
 
     Posted on Google  
  
 
   Katy Clarke 
 479 days ago
 
 
 Trustindex verifies that the original source of the review is Google. I've worked with the Travel Tractions team for several years now and with several project managers and writers. It's been a collaborative arrangement that has worked very well. I appreciate the team's readiness to take feedback to ensure the work is completed to a consistently high standard on time each month.
  
 
     Posted on Google  
  
 
   L B 
 530 days ago
 
 
 Trustindex verifies that the original source of the review is Google. Matt is incredibly knowledgeable, hands-on, and passionate about what he does, which shows in his work. His dedication is reflected not only in his contributions but also in the efforts of his team, who consistently go above and beyond to ensure everything gets done. I highly recommend Travel Tractions for anyone looking for exceptional digital marketing services!
  
 
     Posted on Google  
  
 
   Dakota Spillman 
 555 days ago
 
 
 Trustindex verifies that the original source of the review is Google. Matt and his team definitely know what they are doing in SEO and marketing. I particularly appreciate how reliable, upfront, effective, and the great follow through they have. Highly recommend.
  
 
     Posted on Google  
  
 
   Eric Spillman 
 555 days ago
 
 
 Trustindex verifies that the original source of the review is Google. Matt’s understanding of the depths and scope of SEO is impressive. He set us on the right track from the start. Highly recommend him for anyone seeking to increase site visibility and traffic.
  
 
     Posted on Google  
  
 
   Mayuri K 
 558 days ago
 
 
 Trustindex verifies that the original source of the review is Google. Thank you Matt and team for helping our sites over the years. It has been a pleasure working with you on creating SEO rich content since 2019!
  
 
     Posted on Google  
  
 
   Marissa Pedersen 
 880 days ago
 
 
 Trustindex verifies that the original source of the review is Google. I've worked with Travel Tractions for years for various websites that I've had, and they're always quick to respond and take very detailed notes about my preferences so there isn't much back and forth. I highly recommend them.
  
 
     Posted on Facebook  
  
 
   Matt Bailey 
 1861 days ago
 
 
 recommendsTrustindex verifies that the original source of the review is Facebook. We worked with Matt and his team at Travel Tractions for a few months on everything from content creation to SEO optimization. We also did a deep audit of our site and had them change the many issues we had. They're great with communication, last-minute changes, and just getting things done. SEO is such an important piece of a website and business so it was really great to see it from a technical angle as well and have issues fixed that we didn't know existed. Definitely recommend 🙂
  
 
     Posted on Facebook  
  
 
   Drew Berger 
 1897 days ago
 
 
 recommendsTrustindex verifies that the original source of the review is Facebook. We are very pleased with Matt and Travel Tractions. They helped us get our new tourism business off to an amazing start - even in a Pandemic! Matt's coaching definitely helped jump-start our blog rankings and helped us avoid some big mistakes as well. We learned a lot about digital marketing through research on the internet, but having Matt personally audit our site and coach us through some techniques brought us above and beyond. We highly recommend Travel Tractions if you need that extra boost for your business!
  
 
     Posted on Facebook  
  
 
   Alita Lemmer 
 2253 days ago
 
 
 recommendsTrustindex verifies that the original source of the review is Facebook. Great service and excellent quality of work! We've never been disappointed when we receive our requested work form Travel Tractions - highly recommend them!
  
 
     Posted on Facebook  
  
 
   Felix William Norton 
 2503 days ago
 
 
 recommendsTrustindex verifies that the original source of the review is Facebook. Great travel marketing and travel SEO advice. Matt and his team are genuine experts and will grow your travel business.
  
 
     Posted on Facebook  
  
 
   Will Hatton 
 2572 days ago
 
 
 recommendsTrustindex verifies that the original source of the review is Facebook. Always awesome service from Matt, his team is quick to take feedback and craft exactly what you need. Highly recommended.
  
 
     Posted on Facebook  
  
 
   Janet Newenham 
 2775 days ago
 
 
 recommendsTrustindex verifies that the original source of the review is Facebook. I've been working with Matt and his team for a few months now and am blown away by the quality of work delivered each and every time. Excellent communication, on time delivery and very competitive prices. Would recommend and hope to work with him well into the future! Thanks Matt and team.
  
 
     Posted on Facebook  
  
 
   Sol Spier 
 2927 days ago
 
 
 recommendsTrustindex verifies that the original source of the review is Facebook. The amount of experience and knowledge these guys have of SEO is astounding! I had an audit/consulting session with Matt and came out of it with a long list of suggestions and action items to implement. Already seeing results - thanks Matt!
  
 
     Posted on Facebook  
  
 
   Aqib Nazir 
 2998 days ago
 
 
 recommendsTrustindex verifies that the original source of the review is Facebook. Been working with Matt for a good couple years now and he really knows his stuff. Love his SEO audits the most as they are comprehensive and reveal a lot of useful information.
  
 
     Posted on Facebook  
  
 
   Edwina Fletcher 
 3007 days ago
 
 
 recommendsTrustindex verifies that the original source of the review is Facebook. I have worked with Matthew for almost 10 years with great success and recommend his expertise without hesitation.  Dedicated and tenacious!
  
 
     Posted on Facebook  
  
 
   David Hart 
 3069 days ago
 
 
 recommendsTrustindex verifies that the original source of the review is Facebook. I have been working with this team for months now and will continue to do so for a very very long time. The results have been absolutely amazing. My request to rank in a fiercely competitive market was not an easy one and they came through with flying colors. Well done Matt
  
 
 
  
 
 
   Verified by Trustindex  Trustindex verified badge is the Universal Symbol of Trust. Only the greatest companies can get the verified badge who has a review score above 4.5, based on customer reviews over the past 12 months. Read more

Hotel SEO retainers, scaled to how fast you want to move.

Month to month after a three month start, since SEO needs time
to compound. We scope the right tier on the call.

Budget

Foundations

$1,197/mo

For a single independent property wanting to grow their online presence right.

Standard

$2,997/mo

For hotels and resorts ready to win “hotels in [location]” and push direct bookings.

premium

Groups & portfolios

$5,997/mo

For resorts and multi-property groups running SEO across several locations

Packages are a starting point. We scope the exact mix on your free hotel SEO audit.

Hotel SEO built for every kind of property, big or small.

Every one of these property types gets a plan scoped to how it actually gets booked.

Independent hotels

Competing against chains and OTAs without a corporate marketing budget.

Boutique hotels

A distinct property whose personality never shows up in search results.

Resorts

Capturing destination and “things to do nearby” demand, plus seasonal booking windows.

Hotel groups

SEO across several properties and locations without them competing with each other.

B&Bs & guesthouses

Winning local and “stay in [town]” searches on a small budget

Lodges

Safari, eco and nature stays: remote properties that live or die by search visibility

Aparthotels & serviced apartments

Extended-stay and “where to stay in [city]” intent, not a nightly-only search.

Niche & speciality accommodation

Treehouses, glamping, castles and other one-of-a-kind stays that need their own search story, not a generic template.

Our process, audit, strategy, implementation, reporting.

Audit

A hotel-specific SEO audit of local visibility, branded search, technical health and OTA dependency.

Strategy

A prioritised plan scoped to your property, season and booking engine.

Implementation

We ship the fixes and content directly, done for you, month over month.

Reporting

Monthly reporting tied to direct bookings, not just rankings and traffic in isolation.

Why Travel Tractions.

Travel and tourism, only

Not a generalist agency that occasionally picks up a hotel client

We understand OTA dynamics

Rate parity, commission structures and the booking funnel are our daily work, not a learning curve on your budget

Honest about what SEO can do

We won’t promise rankings. We’ll tell you what’s realistic and hold ourselves to it.

FAQ

How is hotel SEO different from regular SEO?

Hotel SEO has to account for OTA competition, rate parity, seasonality and a booking engine most SEO agencies have never worked inside. It’s not a generic checklist applied to a hospitality site.

How long does it take?

Local SEO and Google Business Profile improvements can move within weeks. Broader organic growth and reduced OTA dependency typically build over 3 to 9 months.

Can you actually beat the OTAs and chains?

On many searches, yes, especially branded search and local “near me” queries. On the broadest “hotels in [city]” terms against a chain’s SEO budget, we’re honest about what’s realistic and focus where you can actually win.

Do you work with our booking engine or PMS?

Yes. We work inside Mews, Cloudbeds, SynXis and WordPress-based hotel sites, integrating with whatever booking engine your property already runs.

Do you handle multiple properties?

Yes. Multi-property SEO for hotel groups is one of our core services, structured so properties don’t compete with each other for the same rankings.

How do you measure results?

Direct bookings first, then rankings and traffic as supporting indicators. Vanity traffic that doesn’t convert isn’t the goal.

More ways we help hotels.

1-ON-1

Hotel SEO Consultant

A named strategist working your account directly, advisory, retainer or project-based.

BOOKING WIDGET

Hotel Conversion Optimization

Fixing the booking engine, room pages and checkout that lose direct bookings.

BEYOND SEO

Digital Marketing for Hotels

PPC, social and email, for when you want more than search covered

Find out how much OTA commission SEO could save you.

Get a free hotel SEO audit. We’ll show you where you’re losing branded search and direct bookings, no pitch either way

P.S. The audit is genuinely free. Worst case, you walk away with a $200 deliverable and three
quick wins. Best case, we save you six figures in OTA commissions this year.