Marketing Strategy

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How to Detect AI-Generated Content & What AI Writing Means for SEO (2024)

If you’re working with writers and worried about AI-generated content being submitted, this guide is for you. And if you’re a writer who has received feedback stating that your content has AI, but you’re sure that you submitted human-written text, you’ll find this guide valuable. We’ve spent around six months working on improving the way […]

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seo for hotels

SEO for Hotels & Guest Lodges | Strategy for Hospitality Businesses

If you’re searching for SEO for hotels, then you want to know how to increase traffic to your hotel website. When it comes to selling your hotel as a destination, you have to use targeted marketing tactics in order to be successful. And one of the best ways to ensure long-term success for your hotel

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Pay-per-click for tour companies

Pay-Per-Click for Tour Companies: PPC for Tour Operators

If you own a travel business, you know that the key to success is getting the word out that you exist. There are various ways to do this, but some are better than others, with paid advertising one of the most effective. However, traditional travel industry marketing and advertising methods can take longer, like SEO.

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Marketing strategy strategy for the hospitality and tourism industry

Hospitality and Tourism Marketing Strategy: Marketing Hotels 101

Everyone in the hospitality industry understands that you can’t succeed without good marketing. However, many also know that developing a marketing strategy for the hospitality industry isn’t easy. What should you include in your marketing efforts? How much of a budget do you need? These are all questions that plague the mind of any marketer.

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Google Ads for Travel Agency: Best Google Ads Strategy for You

So, you’re a travel agency. You know all there is to know about destination vacations and creating the perfect packages for your customers. However, you aren’t getting much traffic, and as a result, you are only getting a few bookings. This is despite your best efforts to do SEO for travel agencies, which does bring

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Content Marketing for Hotels & Resorts | Your One-Stop Guide

If you’re looking into content marketing for hotels, then you’ll need to promote your offerings and increase brand awareness. But sometimes, getting traffic through your doors is not as easy as it may seem. A little marketing can go a long way in promoting your hotel, Airbnb, or resort. Allowing potential visitors to get to

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using SEO to get more direct bookings

Using SEO To Get More Direct Bookings | Tips & Best Practices

Is your online booking system giving you the best ROI? We have a secret to share with you. Search engine optimisation is one of the best ways to help increase bookings on your own site. And we’re going to show you exactly how to leverage this to your advantage. Search engine optimisation strategies and techniques

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travel-content-marketing

Travel Content Marketing | Providing Value & Making Sales

Travel content marketing may sound like an intimidating task to tackle for your travel industry website. But, it’s one of the most effective tactics in the travel niche. Why? Because people LOVE to consume travel content, vicariously living through the experiences of others until they finally take the plunge and hop on a plane. With

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Hotel PPC Management

Hotel PPC Management – How to Do PPC Advertising for Hotels

Gone are the days when guests would call dozens of hotels before making a booking. With today’s technological advancements, travellers are now making bookings within minutes by looking for hotels on Google and other search engines. As you already know, these search engines return thousands of results, with those appearing first getting the bulk of

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seo for travel agency

SEO for Travel Agency: The Best SEO tips for Your Tourism Website

If you’re a travel agency with a website that’s struggling to get traffic and, in turn, customers, the issue might be your SEO. There are dozens of travel agencies vying for the same customers you are after, and the most successful ones have an effective SEO strategy. Today, people’s experiences with businesses or individuals mostly

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