Everyone in the hospitality industry understands that you can’t succeed without good marketing. However, many also know that developing a marketing strategy for the hospitality industry isn’t easy. What should you include in your marketing efforts? How much of a budget do you need? These are all questions that plague the mind of any marketer. […]
Hospitality and Tourism Marketing Strategy: Marketing Hotels 101 Read More »
So, you’re a travel agency. You know all there is to know about destination vacations and creating the perfect packages for your customers. However, you aren’t getting much traffic, and as a result, you are only getting a few bookings. This is despite your best efforts to do SEO for travel agencies, which does bring
Google Ads for Travel Agency: Best Google Ads Strategy for You Read More »
Is your online booking system giving you the best ROI? We have a secret to share with you. Search engine optimisation is one of the best ways to help increase bookings on your own site. And we’re going to show you exactly how to leverage this to your advantage. Search engine optimisation strategies and techniques
Using SEO To Get More Direct Bookings | Tips & Best Practices Read More »
Travel content marketing may sound like an intimidating task to tackle for your travel industry website. But, it’s one of the most effective tactics in the travel niche. Why? Because people LOVE to consume travel content, vicariously living through the experiences of others until they finally take the plunge and hop on a plane. With
Travel Content Marketing | Providing Value & Making Sales Read More »
If you’re a travel agency with a website that’s struggling to get traffic and, in turn, customers, the issue might be your SEO. There are dozens of travel agencies vying for the same customers you are after, and the most successful ones have an effective SEO strategy. Today, people’s experiences with businesses or individuals mostly
SEO for Travel Agency: The Best SEO tips for Your Tourism Website Read More »
When it comes to your tourism marketing strategy, it’s important to know exactly where you’re headed. Having a wishy-washy plan of action is where most destination marketing strategies fall a little short. It’s important that you get very specific and granular about the goals you would like to achieve because this means you’ll be a
How to Build a Tourism Marketing Strategy or Plan in 6 Easy Steps Read More »
Travel agents have the difficult job of trying to provide value for their audience and promoting destinations to actually make a sale all at the same time. And with travel being a highly visual niche, it can feel like you need to present on ALL platforms ALL the time in order to make your presence
Content Marketing Ideas for Travel Agents | Add Value + Increase Sales Read More »
When it comes to digital marketing for the travel industry, you cannot simply do what everybody else is doing and hope it’s going to work. While standard tourism marketing is essential to the survival of your business, it’s important to take steps to go above and beyond. This way, you can ensure you are doing
Digital Marketing for Travel Industry | Increase Reach + Make Sales Read More »
I have been approached by many travel startups to help them with their marketing. Not all of them were great ideas. Of all the startups I helped to grow, this one turned out to be one of my favorites, getting in startup programs with Google and YCombinator. Using everything I had learned so far, I
Travel Startup Marketing Strategy & Case Study (9000%) Read More »
The complex and evolving world of travel has experienced a remarkable and unpredictable past few years. The upheaval of recent pandemic restrictions on the one hand, and a burgeoning appetite for travel on the other, have left the focus on how to attract customers online squarely in focus. In large part, this is because prospective
Travel SEO: Ultimate Guide to Travel Marketing Strategy for Search Engines Read More »
