The benefits of SEO are well-known throughout many industries, but how can it help tour operators?
SEO can grow your tour company to new heights, but it’s all about implementing the correct strategy. Before we can find the perfect digital marketing services to match your business, let’s see what SEO can do for you below.
Search Engine Optimization (SEO) is the process of improving your presence on search engines. In other words, getting your website to the top of the list when people search for certain things – for example, “guided hikes in California”.
Everything is done online these days, and that’s also especially true for holiday planning. And, as you know better than us, holiday goers love a good tour or guided activity. So, how can we get you more bookings? By ranking your tour company higher on search engine results pages.
That way, when people come online searching for tours at their next dream holiday destination, your company will be one of the first they see. This puts your services in front of potential customers and also gives them confidence in your company.
The best way to secure more bookings is by driving organic traffic to your site using a travel SEO strategy. And having a good digital presence doesn’t hurt, either.
Whether you want to increase sales, create a more user-friendly website for customers to engage with, or grow your social media presence (or all of the above!), we can help you.
There are many different ways that you can improve your tour company using SEO digital marketing services. So let’s get down to it and see how you can start getting more bookings today.
Before starting any successful venture, market research is needed. The same can be said for SEO for your travel company. You need to understand:
The better you know your ideal client and their needs, the faster you will climb in the search results. Online marketing agencies like ourselves specialize in this. By spending time understanding your market, an effective SEO strategy can be implemented to help grow your business.
For example, if you’re a tour company focusing on rock climbing in California, your SEO marketing strategy would change if your ideal clients were foreigners from England.
To deliver results that are meaningful in driving sales, it’s important to partner with SEO experts that understand your services and can provide valuable advice. Get Travel SEO Consultation from our experts to find out how we can grow your business.
Once you know more about your customer, it’s time to grow your online visibility. The bread and butter of SEO is content. When people look for something on the internet, the only way your site is going to show up is if you have content to satisfy their search.
But what marketing strategy can you use to ensure that you have the most relevant content? Content Mining.
Content mining (also known as topic mining) is the process of finding potential topics for you to write about. While this can be as simple as using Google to find related queries, employing an effective content strategy can be the difference between SEO boosting your tour company or not.
It’s all about becoming an authority in your niche. Whether that means incorporating longer tail keywords that focus on your location, top-of-funnel content with larger search volumes or answering questions that your customers might have – content mining is key.
When handling content mining for tour operators, we ensure that they have a large list of relevant topics that all have the potential to rank. After all, there’s no point in creating content if it’s just going to sit on the dark pages of Google. We want users to reach your website, which means you need to be on page one.
Once you have a list of relevant keywords and topics to cover, you’re ready to start growing your tour company. How do you do this? By creating content.
Our content creation can come in the form of blog posts, landing pages, or social media. We will be focusing on blog posts here, with landing pages and social media discussed separately.
Even though you already have your topics, you shouldn’t drop the ball just yet. Creating ranking content for tour companies takes careful planning.
The following tips are what we use and can help you create SEO-optimized content:
Do you have content that just isn’t performing on Google’s search results as you had expected? It could be that your content is out-of-date, isn’t SEO-friendly, or simply that people just aren’t searching for the topic like they used to.
Since you already invested in creating the content, why not try and give it new life? That’s where content optimization & content upgrades come into play.
SEO experts know what makes content rank. By using Google Search Console, Analytics, and other keyword research tools, we can identify any missed opportunities in existing content.
While pages sometimes do need to be deleted, our digital marketing services are the best at identifying content that still has a chance to bring in some valuable booking to your tour company.
Building out content is how you can attract readers to your site, but your overall site experience and landing pages are what will secure the sale.
You need an SEO company that has experience creating sites and booking pages for tour operators and travel businesses. We have experience building out high-quality landing pages that help generate leads successfully and navigate your customers through the sales funnel.
It’s not only important to build out these pages, but make sure that they are easily accessible from anywhere on your site. Creating a new blog post? Don’t forget a call to action to a relevant booking page. Don’t have a “Book Now” button accessible on any page? Add one!
Optimizing your website and landing pages is more than just on-page SEO; it’s about creating the perfect funnel to lead as many customers to your booking pages as possible.
After a travel content marketing strategy, one of the proven ways to grow your authority online is through link building.
Link building is the process of getting links to your pages and posts from other websites.
Google and other search engines see these ‘backlinks’ as votes of authority. The more you have, the better. However, it’s not just as simple as building as many links as possible. Quality is far more important than quantity – and that’s true for everything in SEO.
With expert marketing services, the best links for your site can be built. For example, are you a tour operator working in Florida? Gaining links from local Florida travel sites is your goal.
If this is something you can handle yourself within your network, that’s great. But the beauty of working with a digital marketing agency is that they do this for a living. Finding and building the best links for your site is a breeze for professional linkbuilders and it will save you a lot of time and money.
Has your tour operator website been live for a while and it’s just not generating organic traffic or bookings like it should be? It’s probably time for an SEO audit.
These are one of the proven strategies for making the most out of sites that are underperforming. There could be something limiting your site’s search engine growth, and we can find it for you.
Building a house on a poor foundation is asking for trouble, so why would you do the same with SEO? Let our SEO agency bring your site back to life so that your travel marketing strategy can excel.
Last, but certainly not least, is the power of social media to boost your tour site. Tour operators have some of the best jobs in the world, getting to experience places that most of us only dream of. So, why not use that to your advantage?
Social media and SEO for travel businesses work hand in hand. Take those breathtakingly beautiful images and videos and stick them on Instagram, Facebook, or even TikTok. Make sure to include a link to your site or a popular post that you’re trying to boost and watch how you get more traffic.
Not only will you get more views that way, but it can also improve your search engine ranking. The more people are discussing your site and engaging with your content, the better.
While other online marketing agencies don’t always leverage these advantages, we know how well they work. Our team of social media experts can take your content marketing to the next level.
The best way to do SEO for a travel business is by:
If doing this seems like a lot of work, it’s because it can be.
Luckily, you can team up with our SEO professionals who specialize in this. We’ll let you focus on managing your tours while we help drive more organic traffic and generate sales.
SEO continues to be the most productive channel for generating sales as a tour operator. As more and more people switch to using the internet to answer their questions and plan their holidays, tour operators are finding a higher percentage of sales coming from search engines. If you want to generate more sales online, specializing in SEO will help you reach more customers.
We do our research and know the tourism SEO industry
We believe in SEO tourism strategy for long term results
We know how to plan, build, and strategize for travel websites
We make amazing online properties for tour operators
We work with the best tour operators in the industry
We create content that ranks, gets millions of views, and drives tour bookings
We generate high-quality
leads that can be converted into paying customers
We improve online tour bookings for your website
