The hotel’s total number of days booked increased from 160 in October 2024 to 291 in October 2025. The hotel’s monthly capacity is 310 days per month, with a one-week minimum stay.
Hotel Paid Ads Case Study
Website:
This website serves as the digital storefront for a small coliving hotel in Cape Town. The hotel offers a bespoke stay for digital nomads and global travelers seeking a welcoming community within the Mother City.
Objective:
We aimed to increase room sales during the shoulder season in Cape Town (September, October, March, April, and May) using Meta Ads. The campaign retargeted previously interested travelers who visited the website to maximize sales and ad budget.
Results:
- 81% more days booked in the shoulder season (160 days booked out in Oct 2024 vs 291 days booked out in Oct 2025)
- Fully booked for 4 months in advance
- 1,800+ landing page views from paid ads (Between Oct 2025 and Dec 2025)
- 235 key events on the book now page from paid ads
- 24 first-time enquiries from paid ads
Date:
The campaign began in August 2025 and is ongoing.
Services and Skills used
Social Media Content
We created engaging, inspirational social media content for the brand’s paid social ads.
Paid Ads
We crafted a unique retargeting campaign to increase shoulder-season enquiries and sales.
Campaign Management
We assessed and updated the campaign weekly to ensure it is performing optimally.
Data Analysis
We assessed the data behind each ad creative to determine what works, what doesn’t, and how we can optimize ad spend for better results.
Campaign Reporting
We provided weekly reporting to demonstrate the results of these paid ads and show how we intend to improve overall performance going forward.
Campaign Results
YoY Increase in Days Booked Out
0
%
Landing Page Views from Paid Ads
100
+
The website saw over 1,817 unique landing page views from paid ads between October and December 2025.
First-Time Enquiries From Paid Ads
0
We generated 25 unique enquiries for room availability from September to December 2025, helping the hotel book out 4 months in advance.
Valuable Insights
Paid ads are a highly effective way to generate leads and increase off-season sales, especially in the hotel industry. The key to a successful ad campaign like this is focusing on retargeting ads, aiming to convert previously interested travellers.
While this is important, it’s also essential that you create a broad ad set to help your ads reach a lookalike audience that has never engaged with your website. By allocating a small percentage of your ad budget to reaching first-time visitors, you’re expanding your retargeting audience for future campaigns.
Having a clear strategy is just one aspect of an effective ad campaign. Weekly updates to ad creatives and campaign targeting also help optimize the ad budget and improve the overall performance.
Through this campaign, we discovered that paid ads with a small budget remain effective for increasing off-season bookings.
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