The eSIM brands total number of organic traffic increased from 51 in December 2025 to 1,367 in May 2026.
Travel eSIM Brand Link Building Case Study
Website:
WonderConnect is an eSIM provider offering packages for over 150 countries. Their primary audience is the USA; however, they also target the UK and other European countries.
Objective:
We aimed to grow their digital presence. As a new eSIM provider within a competitive industry, growing their organic traffic, AI citations, and brand recognition are the primary goals. We conducted a strategic 4-month link-building sprint to improve the brand’s off-site E-E-A-T signals.
Results:
- 2,580% increase in monthly organic traffic (from 51 in December 2025 to 1,367 in May 2026)
- 3,083% increase in monthly impressions (from 855 in December 2025 to 27,217 in May 2026)
- $1,204 increase in organic traffic value (from $33 in December 2025 to $1,237 in May 2026)
- +337 increase in AI citations across multiple models, including Gemini, ChatGPT, Grok, and AI Overviews (from 0 in December 2025 to 337 in May 2026)
- +3.5 increase in Domain Ranking (from DR 0.7 in December 2025 to DR 4.2 in May 2026)
Date:
The campaign sprint began in December 2025 and concluded in April 2026
Services and Skills used
Link Building
We identified and built branded links on high-quality domains that continue to earn genuine traffic.
Content Creation
We created the content for each link to ensure that it aligns with the publisher and client.
Campaign Management
We assessed and updated the campaign weekly to ensure it is performing optimally.
Data Analysis
We assessed the data behind each link to ensure they offered the best possible results.
SEO Consulting
We spent time training the client and explaining the strategy to ensure the best SEO practices.
Campaign Reporting
We conducted monthly internal reporting to assess the campaign's performance.
Campaign Results
Increase in Organic Traffic
100
%
Increase in AI Citations
+
0
The website has seen 337 AI citations since the start of the link-building campaign, up from 0 before the campaign began.
Growth in Organic Traffic Value
$
33
The organic traffic value grew from $33 in December 2025 to $1,237 in May 2026.
Valuable Insights
Link building may be an old SEO strategy, but it clearly remains effective beyond 2025. With massive growth in AI search over the last year, digital marketers have been looking for strategies to help travel brands grow.
One of the biggest influencers of AI search results at the moment is brand sentiment and entity recognition. Fortunately, link building remains an effective way to help with this, especially for a new business looking to break into a competitive market.
By earning links from websites within the travel niche, strategically placing links, and delivering clear brand messaging, link building is a great way to grow organically across traditional and AI search.
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