Travel marketing guides, from the team that does the work.
We don’t blog often. When we do, it’s to share the playbook we’ve successfully run for clients: travel SEO, AI visibility, direct bookings, content and ads. No filler, no recycled listicles.
LATEST GUIDE
SEO for Tourism Brands: A Guide to Digital Marketing Success
How to make your brand the clear “entity” as the way people search shifts from Google rankings to AI answers. The strategy we use to outperform competitors and turn traveller interest into bookings.
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SEO for Tourism Brands: A Guide to Digital Marketing Success
Standing out in a crowded online market is a challenge travel and tourism businesses know all too well. But how do you create a strategy that outperforms competitors and converts traveller interest into consistent online success? As the way people search shifts, making your brand and offerings the clear “entity”
Mastering Travel Ads: A Guide to Paid Ads for the Travel Industry
Every travel company has a low season, but have you ever wondered how you can turn those low-income months into profitable engines? In steps the wonderful world of travel ads, an advanced marketing technique that every tourism business should be using. Have you tried it in the past and sent
SEO for Adventure Tour Guides: 10 Ways to Get More Bookings
Is your adventure tour company struggling to attract customers? You’re not alone. While the global adventure tourism market is expected to be worth $1.94 trillion by 2032 (according to Allied Market Research), standing out in this competitive industry isn’t easy. This is where search engine optimization (SEO) comes to the
How to Set Up Google My Business for Tourism Businesses
Google My Business (GMB) is one of the easiest and most powerful tools for managing a strong online presence. If you’re running a tourism business and not using GMB, you’re leaving money on the table. Whether you’re a tour operator after more direct bookings, a hotel wanting to appear in
How to Optimise Your Airline or Booking Site With Flight Schema
Flight schema is a powerful set of tags that formalises how airline and flight information is presented online through search engines and AI systems. You may have seen it yourself when searching for flights online. It’s the detail-rich search appearance that shows the current status of flights, including departure and
How to Boost Your Site’s Local SEO With Destination Schema
Do you see your competitors taking up more space than you in the search results, or always outranking you in the Google Maps Pack? If so, then it’s highly likely they’re making the most of destination schema, the golden goose of local SEO. When used correctly, it helps search engines
How to Find SEO Keywords for Hotels to Boost Direct Bookings
Nowadays, travellers turn to search engines before every trip, and search engine optimisation (SEO) is how you get ahead of the competition. When it comes to online visibility, using the right SEO keywords for hotels is crucial. They shape how your property appears in search results and catch the attention
10 Tour Marketing Ideas & Strategies for Promotion in 2025
So, you have a travel business and are in dire need of tour marketing ideas. Don’t sweat it. We’ve been in the game long enough to know a thing or two about the travel and tourism industry, so you’re in good hands. It’s not uncommon for beginners to have built
8 Best Hotel Review Sites for Better Presence & More Bookings
A review is worth a thousand words. That is why review sites have become indispensable tools for travellers and hoteliers alike. The offer authentic insights from real guests and can help travellers find great value for money worldwide. But which sites are worth your time as a hotel business owner?
8 Best Travel Review Sites for Tour Operators
Reviews are the golden goose for companies, offering unbiased opinions of people’s experiences. However, earning game-changing comments isn’t as straightforward as one might think, and knowing the best travel review sites for tour operators can be even more challenging. There’s contrasting evidence across the internet, but there are some undisputed
Schema Markup for Hotels | Guide to Using Structured Data
There are plenty of technical aspects to SEO that people aren’t entirely familiar with, and schema markup is definitely one of them. Whether you’re a website owner wanting to expand your knowledge or a marketer new to the industry, understanding Google structured data for hotels is essential. To be clear,
Schema Markup for Travel Agencies: Boost Visibility and SEO
When it comes to attracting direct bookings, search engine visibility is everything. In the crowded digital travel space, being noticed isn’t just about having a stunning website — it’s about how search engines display your information. That’s where schema markup comes in. Schema markup might sound very technical, but it’s
How to Do OTA Marketing | Strategies to Boost Your Business
Online Travel Agency (OTA) marketing can be a powerful tool for hotels, resorts, and other businesses in the travel industry looking to reach a larger target audience. However, simply listing your property on an OTA isn’t enough to drive consistent bookings or build a loyal customer base. To maximise the
A Step-By-Step Guide to Email Marketing for Hotels in 2025
There are countless ways to market your hotel nowadays, from successful social media campaigns to paid advertising. While the opportunities are endless, one sales funnel still has some of the best conversion numbers in the industry: email marketing. While many may have thought email campaigns were dead, they are still
Staying On Top of Email Marketing for Travel Agencies
Look, let’s not beat around the bush. The global pandemic left its unfortunate mark on most (if not all) industries, and travel and tourism took the brunt of the punishment. That said, the same sector that suffered heavy blows is back and better than ever before, thanks to email marketing
Digital Marketing for Tourism Boards & Desintations | 10 Top Tips
In today’s digital world, competition has never been more fierce, and the pace of change has never been quicker. Keeping up has become the norm, and staying ahead is the gold standard when it comes to digital marketing for tourism boards. Tourism boards are not immune from this, and the
20 Digital Marketing Skills for Travel Marketers
Let’s face it: digital marketing isn’t exactly an easy profession. From continuously changing market trends to ever-increasing demands for results, it’s a high-pressure position. But it’s not all doom and gloom, as the pros of being a digital marketing expert far outweigh the obvious cons. From freedom and flexibility through
Comparing Cloudbeds vs Sirvoy vs Little Hotelier for Hospitality
From Airbnb and Booking.com to Vrbo and Expedia, there are a plethora of websites where you can rent out your hotel, hostel, or rental home. With such a variety of options, it becomes increasingly difficult to know which platform to use. Like many other small businesses and homeowners looking to
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