SEO Services for Tour Operators Wanting Real Growth

We help tour and activity operators make direct bookings their main sales channel, so you keep more of the revenue from each booking instead of giving a cut to the OTAs.

      
 4.9 
   Top Rated Service 
 verified by Trustindex 
 Trustindex verifies that the company has a review score above 4.5, based on reviews collected on Facebook, Google over the past 12 months, qualifying it to receive the Top Rated Certificate.

Worth $200. 20 minutes, no pitch, and you keep the notes.

YoY organic traffic, hiking & travel website

0 %

travel brands served

140 +

5.0

50+ verified reviews

Our clients have been featured in

Travel + Leisure

National Geographic

Condé Nast Traveler

Business Insider

The Telegraph

The Independent

Matador Network

TripSavvy

Travellers don't search for your brand. They search for what they want to do.

whale watching in Reykjavik

half-day rafting near Denver

best food tours in Lisbon

If you’re not ranking for terms like these, Viator,
GetYourGuide, and TripAdvisor are, and they’re taking 20 to 30 percent commission of every sale your website could be making.

20-30%

typical OTA commission on a rented-back customer

$0

commission on a booking made direct on your own site

"Things to do"

the searches that decide who gets the booking, not your brand name

Everything

what you keep when the booking happens on your site

What we optimise for tour operators.

Owning “things to do” searches takes tour-page and destination-page optimisation, seasonal content, and a site that funnels people to a “Book Now” button, not a generic SEO checklist.

Tour & activity pages

Your core commercial pages, made to rank for the searches that lead to bookings and structured to convert once people land

"Things to do" & destination content

Guides and seasonal content that catch travellers while they’re still planning, then send them to your tours

Booking-funnel SEO

Every blog post and destination page gets a clear path to a live booking page, working cleanly with your reservation system

Technical SEO

Site speed, mobile, crawlability and schema, so your tours are eligible to rank and can show up in rich results

Seasonality planning

Content and campaigns timed around your booking windows, so you’re ranking before your season, not during it

Link building & digital PR

Travel-relevant authority so you can outrank the OTAs on the searches you can realistically win

Google Business Profile & local maps

Optimised listings and map-pack visibility for “near me” and location-based searches, where a lot of activity bookings start

AI & GEO visibility

Showing up when travellers ask ChatGPT, Gemini and Google’s Al Overviews what to do at a destination

Social SEO content planning

A shared calendar that maps blog, video and social content to the same “things to do” searches, so every channel points travellers to the same booking page

We plug in cleanly with the reservation system you already run.

FareHarbor

Rezdy

Xola

Peek

Bókun

Checkfront

SEO packages for tour operators.

GETTING STARTED

Starter

$1,197/mo

For small travel sites building momentum without pressure for instant results.

Basic Technical & on-page SEO
Monthly health crawl & fixes
Google Business Profile setup
1 link/PR placement
2 content piece or 2 optimizations
20 keywords tracked
3 phrases Al visibility monitoring
Basic schema markup.
Monthly report
Quarterly strategy call

Standard

$2,997/mo

Monthly campaigns for established brands that want steady, compounding growth.

Technical & on-page SEO
Local SEO & GBP growth
Weekly health crawl & fixes
2 to 3 links/PR monthly
4 content pieces or 4 optimisations
Active GEO citation building
50 keywords tracked
10 phrases Al visibility monitoring
Monthly report
Monthly strategy call
Priority support, 1 to 2 days

MOVING FAST

Premium

$5,997/mo

Multiple concurrent campaigns for brands serious about owning their category

Advanced Technical & on-page SEO
Multi-location local SEO
Weekly health crawl & fixes
5 to 6 links a month
8 pages optimized or 8 created
Active GEO and Citation building
25 phrases Al visibility monitoring
OTA optimisation, 2 to 3 platforms
100+ keywords tracked
Live dashboard + reporting
Weekly strategy call
24-hour response

Results, from tour and activity clients.

Demonstrate the compounding returns of sustainable SEO

Keywords at #1

Honeymoons Website Case Study: 9 Years Later

Grow organic traffic, AI citations, and brand recognition

1,204

Growth in Organic Traffic Value

Travel eSIM Brand Link Building Case Study

Increase sales during shoulder season with Meta Ads

YoY Increase in Days Booked Out

Hotel Paid Ads Case Study

      All reviews
 
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  Excellent4.928 reviews
 4.9
 Excellent28 reviews
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 4.8
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 Excellent5.011 reviews
 5.0
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      Posted on Google  
  
 
   Neal Strydom 
 175 days ago
 
 
 Trustindex verifies that the original source of the review is Google. Having worked on a few projects with Matthew and the team, I can safely vouch for their dedication to delivering high quality service. They pay close attention to all the touchpoints during their process, ensuring the end results are always above expectations. We worked together quite successfully on a website project for close to four years in an ongoing capacity where they maintained our website, SEO and content and always went above and beyond. Their approach directly resulted in our online traffic increasing substantially and also increasing our revenue earned from online channels and partnerships.
  
 
     Posted on Google  
  
 
   Abbie Cohen 
 182 days ago
 
 
 Trustindex verifies that the original source of the review is Google. Matt and his team did incredible work on the optimisation of historical articles on our website, helping these rank and drive organic traffic in a short period of time. This increase has also translated into a boost in conversion through organic channels, which has been amazing to see. We're now following SEO best practices based on the learnings we made from partnering with his team, and are grateful for the continued support they have offered.
  
 
     Posted on Google  
  
 
   Hassan Nasir 
 201 days ago
 
 
 Trustindex verifies that the original source of the review is Google. Very satisfied with Travel Tractions services. Matt are his team are extremely helpful and professional. The team built my my entire website from scratch and delivered on time. Matt was always available, even after the delivery of the project, to resolve any issues we encountered, that needed help from the developer. Always flexible and suprisingly quick with responses and assistance. Highly recommended.
  
 
     Posted on Google  
  
 
   Michelle Stelly 
 423 days ago
 
 
 Trustindex verifies that the original source of the review is Google. Travel Tractions has written for my blog for many years now. They are so professional and always got everything done on time. Highly recommend.
  
 
     Posted on Google  
  
 
   Katy Clarke 
 470 days ago
 
 
 Trustindex verifies that the original source of the review is Google. I've worked with the Travel Tractions team for several years now and with several project managers and writers. It's been a collaborative arrangement that has worked very well. I appreciate the team's readiness to take feedback to ensure the work is completed to a consistently high standard on time each month.
  
 
     Posted on Google  
  
 
   L B 
 521 days ago
 
 
 Trustindex verifies that the original source of the review is Google. Matt is incredibly knowledgeable, hands-on, and passionate about what he does, which shows in his work. His dedication is reflected not only in his contributions but also in the efforts of his team, who consistently go above and beyond to ensure everything gets done. I highly recommend Travel Tractions for anyone looking for exceptional digital marketing services!
  
 
     Posted on Google  
  
 
   Dakota Spillman 
 546 days ago
 
 
 Trustindex verifies that the original source of the review is Google. Matt and his team definitely know what they are doing in SEO and marketing. I particularly appreciate how reliable, upfront, effective, and the great follow through they have. Highly recommend.
  
 
     Posted on Google  
  
 
   Eric Spillman 
 546 days ago
 
 
 Trustindex verifies that the original source of the review is Google. Matt’s understanding of the depths and scope of SEO is impressive. He set us on the right track from the start. Highly recommend him for anyone seeking to increase site visibility and traffic.
  
 
     Posted on Google  
  
 
   Mayuri K 
 549 days ago
 
 
 Trustindex verifies that the original source of the review is Google. Thank you Matt and team for helping our sites over the years. It has been a pleasure working with you on creating SEO rich content since 2019!
  
 
     Posted on Google  
  
 
   Marissa Pedersen 
 871 days ago
 
 
 Trustindex verifies that the original source of the review is Google. I've worked with Travel Tractions for years for various websites that I've had, and they're always quick to respond and take very detailed notes about my preferences so there isn't much back and forth. I highly recommend them.
  
 
     Posted on Facebook  
  
 
   Matt Bailey 
 1852 days ago
 
 
 recommendsTrustindex verifies that the original source of the review is Facebook. We worked with Matt and his team at Travel Tractions for a few months on everything from content creation to SEO optimization. We also did a deep audit of our site and had them change the many issues we had. They're great with communication, last-minute changes, and just getting things done. SEO is such an important piece of a website and business so it was really great to see it from a technical angle as well and have issues fixed that we didn't know existed. Definitely recommend 🙂
  
 
     Posted on Facebook  
  
 
   Drew Berger 
 1888 days ago
 
 
 recommendsTrustindex verifies that the original source of the review is Facebook. We are very pleased with Matt and Travel Tractions. They helped us get our new tourism business off to an amazing start - even in a Pandemic! Matt's coaching definitely helped jump-start our blog rankings and helped us avoid some big mistakes as well. We learned a lot about digital marketing through research on the internet, but having Matt personally audit our site and coach us through some techniques brought us above and beyond. We highly recommend Travel Tractions if you need that extra boost for your business!
  
 
     Posted on Facebook  
  
 
   Alita Lemmer 
 2244 days ago
 
 
 recommendsTrustindex verifies that the original source of the review is Facebook. Great service and excellent quality of work! We've never been disappointed when we receive our requested work form Travel Tractions - highly recommend them!
  
 
     Posted on Facebook  
  
 
   Felix William Norton 
 2494 days ago
 
 
 recommendsTrustindex verifies that the original source of the review is Facebook. Great travel marketing and travel SEO advice. Matt and his team are genuine experts and will grow your travel business.
  
 
     Posted on Facebook  
  
 
   Will Hatton 
 2563 days ago
 
 
 recommendsTrustindex verifies that the original source of the review is Facebook. Always awesome service from Matt, his team is quick to take feedback and craft exactly what you need. Highly recommended.
  
 
     Posted on Facebook  
  
 
   Janet Newenham 
 2766 days ago
 
 
 recommendsTrustindex verifies that the original source of the review is Facebook. I've been working with Matt and his team for a few months now and am blown away by the quality of work delivered each and every time. Excellent communication, on time delivery and very competitive prices. Would recommend and hope to work with him well into the future! Thanks Matt and team.
  
 
     Posted on Facebook  
  
 
   Sol Spier 
 2918 days ago
 
 
 recommendsTrustindex verifies that the original source of the review is Facebook. The amount of experience and knowledge these guys have of SEO is astounding! I had an audit/consulting session with Matt and came out of it with a long list of suggestions and action items to implement. Already seeing results - thanks Matt!
  
 
     Posted on Facebook  
  
 
   Aqib Nazir 
 2989 days ago
 
 
 recommendsTrustindex verifies that the original source of the review is Facebook. Been working with Matt for a good couple years now and he really knows his stuff. Love his SEO audits the most as they are comprehensive and reveal a lot of useful information.
  
 
     Posted on Facebook  
  
 
   Edwina Fletcher 
 2998 days ago
 
 
 recommendsTrustindex verifies that the original source of the review is Facebook. I have worked with Matthew for almost 10 years with great success and recommend his expertise without hesitation.  Dedicated and tenacious!
  
 
     Posted on Facebook  
  
 
   David Hart 
 3060 days ago
 
 
 recommendsTrustindex verifies that the original source of the review is Facebook. I have been working with this team for months now and will continue to do so for a very very long time. The results have been absolutely amazing. My request to rank in a fiercely competitive market was not an easy one and they came through with flying colors. Well done Matt
  
 
 
  
 
 
   Verified by Trustindex  Trustindex verified badge is the Universal Symbol of Trust. Only the greatest companies can get the verified badge who has a review score above 4.5, based on customer reviews over the past 12 months. Read more

How we work.

Audit

We look at your site, rankings and the OTAs beating you, and tell you honestly where the bookings are hiding.

Strategy

A prioritised plan around the tours and destinations you can win.

Implementation

Tour-page optimisation, content, technical fixes, links. We do the work.

Reporting

Monthly, in plain language, measured on bookings, not just traffic.

Why Travel Tractions.

We only do travel and tourism, and we've done it since before the last few Google updates reshaped the industry

We understand seasonality

We know how the OTAs compete

We know how booking systems plug in

This is built for some tour operators. Not all of them.

You run an independent tour or activity business and want more direct bookings
You're tired of paying 20 to 30% commission to Viator and GetYourGuide.
You have real tours and destinations, not just a listing on someone else's marketplace.
You can give it 3 to 6 months to build real traction.

FAQ

How is tour operator SEO different from regular SEO?

Tours are seasonal, activity-based, and location-driven, and you’re competing with big OTAs for “things to do” searches. Winning takes tour and destination-page optimisation, seasonal content timing, and a funnel built around your booking system, not a generic checklist.

Can SEO help me get bookings back from Viator and GetYourGuide?

Yes, on the searches where you can outrank them, which are usually specific activities and destinations. We’ll tell you which ones are realistic and build toward them. Every booking you win directly is one you don’t pay commission on.

How long until I see results?

Usually 3 to 6 months for meaningful traction, and it compounds. We plan around your season so rankings land before your booking window, not after.

Do you work with my reservation system?

Yes. We build the funnel to work with FareHarbor, Rezdy, Xola, Peek, Bókun, Checkfront, and others, so the path from search to “Book Now” is clean

Do you write the content too?

Yes. Tour pages, destination guides, and seasonal activity content built to rank and drive bookings

How do you measure success?

Direct bookings and revenue first, then rankings for your target tours and destinations. Not traffic for its own sake.

See where you're losing bookings to the OTAs.

We’ll audit your site against the tours, destinations, and competitors that matter, and show you where the direct bookings are. No obligation.

P.S. The call is genuinely free. Worst case, you walk away knowing exactly which searches the
OTAs have locked up. Best case, you find the bookings you’ve been leaving on the table.