Travel Facebook Ads That Turn Interest Into Bookings
Campaigns built for the traveller who’s further along: comparing options, weighing budget, and closer to booking than scrolling. Facebook still converts an older, higher-net-worth travel audience better than almost anywhere else.
Worth $200. 20 minutes, no pitch, and you keep the notes.
5 ★
50+ verified reviews
Our clients have been featured in
Travel + Leisure
National Geographic
Condé Nast Traveler
Business Insider
The Telegraph
The Independent
Matador Network
TripSavvy
Who we work with.
Hotels, resorts & colivings
Direct-booking campaigns aimed at guests already comparing where to stay
Travel agencies
Lead-generation campaigns for higher-ticket, custom-trip enquiries
Tour & activity operators
Retargeting the traveller who’s already researched your tour
OTAs & booking sites
Scaled catalogue campaigns across a large set of destinations and packages
Tourism boards & offices
Awareness campaigns into defined origin markets with real spending power
Flight, comparison & transport
High-volume campaigns built for a fast, price-driven decision.
Why Facebook still earns its own budget.
Facebook’s audience skews older and further along in the buying decision than Instagram. For higher-ticket travel, that matters: it’s still one of the strongest places to convert someone who has already decided to book, not just inspire someone who hasn’t.
CONVERSION
Lead ads
In-platform forms for travel agencies and tour operators chasing custom-trip enquiries, without the drop-off of an external site
RETARGETING
Website & engagement audiences
Bringing back the traveller who visited your site or engaged with a post but didn’t book.
SCALE
Advantage+ catalogue ads
Dynamic campaigns across a large inventory of destinations, rooms or packages, built for OTAs and multi-property groups
What we do.
Meta Business Suite & Ads Manager audit
A full review of your account, Pixel, Conversions API setup, and past campaign performance
Campaign setup & management
Lead ads, conversion campaigns and catalogue ads built, launched and managed end to end
Audience targeting & segmentation
Advantage+ and custom audiences built around who actually books your kind of trip
Ad creative
Travel-specific creative and video, available as an add-on to the management fee
Budget allocation & seasonal scheduling
Spend timed to your booking windows, not spread flat across the year
Retargeting & reporting
Bringing back the traveller who engaged but didn't convert, and reporting that shows what worked
Built for some travel brands. Not all of them.
- This is for you if
- You have a higher-ticket trip, stay or package that benefits from a longer decision window.
- You want leads or direct bookings, not just awareness.
- You're ready to run a real budget, not a $5-a-day boost.
- This is not for you if
- You need bookings this week. Facebook builds a pipeline, it doesn't fill it overnight.
- Your entire audience is under 25. Instagram will likely work harder for you.
- You're outside travel and tourism. We only work with travel brands.
How it works.
Consult
A free call to understand your goals, budget and current setup
MBS & Ads Manager audit
A full check of your account, Pixel and Conversions API setup
Setup & launch
Campaigns, tracking and creative built and switched live
Monthly analysis
Performance reviewed against the plan, in plain language
Optimisation
Ongoing adjustments to creative, audience and budget as data comes in.
Facebook ads packages, priced in the open.
A flat management fee on top of your ad spend, which stays entirely under your control. No hidden markup.
STARTER
Launch
For a single property or agency running its first structured Facebook campaign, up to $2,000/mo spend
- MBS & Ads Manager audit
- One campaign objective, lead or conversion
- Pixel & Conversions API setup
- Monthly reporting
Most Popular
Growth
For brands running $2,000 to $10,000/mo, testing multiple audiences and creative
- Everything in Launch
- Advantage+ & custom audience testing
- Retargeting campaigns
- Seasonal budget scheduling
Scale
Full funnel
For brands running $10,000+/mo across multiple objectives and a large catalogue
- Everything in Growth
- Advantage+ catalogue campaigns
- Full-funnel audience strategy
- Bi-weekly optimisation calls
BESPOKE
Spending $20,000+/mo or managing multiple accounts?
We scope a custom retainer on the call, built around your spend, catalogue size and reporting needs.
EXTRA
Ad & video creation · $150 per creative
1 creative, 3 variations, for $150 across Facebook and Instagram, at $50 per platform. TikTok, YouTube and other formats are quoted based on spec.
What travel brands say about working with us.
Travel Facebook ads results.
- Travel Agency
- Software
- Accommodation
Why Travel Tractions.
Travel and tourism, only
We understand the long, multi-device research window before a trip gets booked.
We plan around seasonality
Budgets and creative timed to when your bookings actually happen
Attribution that accounts for delay
Pixel and Conversions API set up to catch bookings that land weeks after the click
Before you ask.
Should we send traffic to a lead form or our website?
Depends on your goal. Lead forms convert faster for enquiry-driven businesses, while sending traffic to your site works better when you want the visitor to browse and book direct. We’ll recommend one on the call.
Should we run Facebook or Instagram?
Usually both, with different jobs. Facebook tends to convert an older, higher-net-worth audience better, while Instagram and Reels work best for awareness with younger travellers. We split budget accordingly, or focus on Facebook alone if that’s where your buyer is.
How do you handle seasonality?
We build and adjust budgets around your real booking window, ramping up before your season and pulling back when spend doesn’t make sense.
Travel bookings take weeks. How do you track that?
We set up Meta Pixel alongside the Conversions API, so bookings that land well after the click still get attributed correctly, not lost to Meta’s default attribution window.
Do you create the ad creative too?
Yes, as a priced add-on to the management fee. We also work with creative you already have if you’d rather supply it.
Who owns the ad account and data?
You do. Accounts are set up in your name, so if you ever move on, you take everything with you.
More ways we help travel brands with paid media.
META HUB
Facebook & Instagram Together
See the full Meta strategy: how Facebook and Instagram work together under one plan
Travel Instagram Ads
Reels-led awareness campaigns for a younger, discovery-stage travel audience
GOOGLE ADS
Travel Google Ads
Paid search that captures ready-to-book demand at the moment of intent
Find out if Facebook could work harder for you.
Book a free Facebook ads consult. We’ll look at your account, audience and budget honestly, no pitch either way.
P.S. The consult is genuinely free. Worst case, you leave with a clearer view of your account. Best case, we find spend that’s currently going nowhere.