SEO Services for Travel Agencies Wanting Growth

Turn organic search into a booking channel you actually own, so you’re less dependent on paid traffic and the aggregators eating your margin.

Worth $200. 20 minutes, no pitch. You keep the notes.

YoY AI citation growth, travel agency client

0 %

best YoY organic traffic lift

140 +

in travel marketing

0 yrs

You need to stand out in a niche dominated by Expedia, Booking.com, and Google's own travel units.

Unique, intent-driven destination pages backed by data. A clear SEO and optimisation strategy. Your niche expertise front and centre. This is how we balance the playing field and get you competing with big brands in organic search.

At scale

SEO built for thousands of category and destination pages, not a handful

Owned

an organic channel that doesn't disappear when ad budgets get cut

Long-tail

where a niche agency can out-rank an aggregator on relevance

Travel only

we don't split focus across every kind of ecommerce site

Built for OTAs and niche agencies alike.

Online travel agencies (OTAS)

Large inventory sites that need SEO at scale across thousands of destination and category pages.

Niche & specialist online agencies

Honeymoon, safari, adventure, luxury, cruise, ski, dive. Winning long-tail, high-intent searches where relevance beats scale.

Independent travel agents & advisors

Building organic visibility without a corporate budget behind you..

Real agencies moving online

Turning a brochure site into a booking engine that actually ranks and converts.

Host agencies & consortia

Visibility across a network or brand, not just a single storefront.

Corporate & business travel agencies

Winning searches from companies and travel managers, a very different intent to leisure browsing.

What's included (SEO only).

If you need paid, social or multi-channel too, we’ll point you to the right page below

Keyword & intent mapping

Mapping category and destination pages to the exact searches travellers actually use at each stage.

Category & destination-page SEO

Turning thin templated pages into pages built to actually rank and convert.

Technical SEO at scale

Crawl budget, indexation, faceted navigation and Core Web Vitals across a large site.

Research-phase content

Content built for travellers still comparing, before they’re ready to book.

Digital PR & link building

Authority that helps a smaller agency site compete against an aggregator’s domain strength.

AI & GEO visibility

Winning searches from companies and travel managers, a very different intent to leisure browsing.

Need PPC, social or PR help too? See our full travel agency (OTA) marketing stack.

Monthly SEO retainers. Scale up when the results do.

Every retainer covers content, optimisation, links, technical work and reporting. The difference is how much of each you get, and how fast you want to move.

GETTING STARTED

Budget

$1197/mo

For small travel sites building momentum without pressure for instant results.

Basic Technical & on-page SEO
Monthly health crawl & fixes
Google Business Profile setup
1 link/PR placement
2 content piece or 2 optimizations
20 keywords tracked
3 phrases Al visibility monitoring
Basic schema markup.
Monthly report
Quarterly strategy call

Standard

$2997/mo

Monthly campaigns for established brands that want steady, compounding growth.

Technical & on-page SEO
Local SEO & GBP growth
Weekly health crawl & fixes
2 to 3 links/PR monthly
4 content pieces or 4 optimisations
Active GEO citation building
50 keywords tracked
10 phrases Al visibility monitoring
Monthly report
Monthly strategy call
Priority support, 1 to 2 days

MOVING FAST

Premium

$5997/mo

Multiple concurrent campaigns for brands serious about owning their category.

Advanced Technical & on-page SEO
Multi-location local SEO
Weekly health crawl & fixes
5 to 6 links a month
8 pages optimized or 8 created
Active GED and Citation building
25 phrases Al visibility monitoring
OTA optimisation, 2 to 3 platforms
100+ keywords tracked
Live dashboard + reporting
Weekly strategy call
24-hour response

BESPOKE

Need a custom scope?

For large OTAs and multi-brand groups that need a scope built around their
inventory, with a dedicated travel team and custom reporting.

Month to month after a three month start, since SEO needs time to show. Cancel with 30 days notice, no lock-in.

Our process. Audit, strategy, implementation, reporting.

Audit

A full audit of your category and destination pages, technical health, and where the aggregators are beating you.

Strategy

A prioritised plan built for your scale, whether that’s thousands of pages or a tight niche.

Implementation

We ship the fixes, content and links directly, done for you, month over month.

Reporting

Monthly reporting tied to organic bookings, not just rankings and traffic in isolation.

Travel agency results, not generic ecommerce SEO.

Demonstrate the compounding returns of sustainable SEO

Keywords at #1

Honeymoons Website Case Study: 9 Years Later

Grow organic traffic, AI citations, and brand recognition

1,204

Growth in Organic Traffic Value

Travel eSIM Brand Link Building Case Study

Increase sales during shoulder season with Meta Ads

YoY Increase in Days Booked Out

Hotel Paid Ads Case Study

KNOWN AT

What our clients have to say.

      All reviews
 
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  Excellent4.928 reviews
 4.9
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  Write a review     Google    Facebook  
 
 
 
    
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 5.0
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      Posted on Google  
  
 
   Neal Strydom 
 175 days ago
 
 
 Trustindex verifies that the original source of the review is Google. Having worked on a few projects with Matthew and the team, I can safely vouch for their dedication to delivering high quality service. They pay close attention to all the touchpoints during their process, ensuring the end results are always above expectations. We worked together quite successfully on a website project for close to four years in an ongoing capacity where they maintained our website, SEO and content and always went above and beyond. Their approach directly resulted in our online traffic increasing substantially and also increasing our revenue earned from online channels and partnerships.
  
 
     Posted on Google  
  
 
   Abbie Cohen 
 182 days ago
 
 
 Trustindex verifies that the original source of the review is Google. Matt and his team did incredible work on the optimisation of historical articles on our website, helping these rank and drive organic traffic in a short period of time. This increase has also translated into a boost in conversion through organic channels, which has been amazing to see. We're now following SEO best practices based on the learnings we made from partnering with his team, and are grateful for the continued support they have offered.
  
 
     Posted on Google  
  
 
   Hassan Nasir 
 201 days ago
 
 
 Trustindex verifies that the original source of the review is Google. Very satisfied with Travel Tractions services. Matt are his team are extremely helpful and professional. The team built my my entire website from scratch and delivered on time. Matt was always available, even after the delivery of the project, to resolve any issues we encountered, that needed help from the developer. Always flexible and suprisingly quick with responses and assistance. Highly recommended.
  
 
     Posted on Google  
  
 
   Michelle Stelly 
 423 days ago
 
 
 Trustindex verifies that the original source of the review is Google. Travel Tractions has written for my blog for many years now. They are so professional and always got everything done on time. Highly recommend.
  
 
     Posted on Google  
  
 
   Katy Clarke 
 470 days ago
 
 
 Trustindex verifies that the original source of the review is Google. I've worked with the Travel Tractions team for several years now and with several project managers and writers. It's been a collaborative arrangement that has worked very well. I appreciate the team's readiness to take feedback to ensure the work is completed to a consistently high standard on time each month.
  
 
     Posted on Google  
  
 
   L B 
 521 days ago
 
 
 Trustindex verifies that the original source of the review is Google. Matt is incredibly knowledgeable, hands-on, and passionate about what he does, which shows in his work. His dedication is reflected not only in his contributions but also in the efforts of his team, who consistently go above and beyond to ensure everything gets done. I highly recommend Travel Tractions for anyone looking for exceptional digital marketing services!
  
 
     Posted on Google  
  
 
   Dakota Spillman 
 546 days ago
 
 
 Trustindex verifies that the original source of the review is Google. Matt and his team definitely know what they are doing in SEO and marketing. I particularly appreciate how reliable, upfront, effective, and the great follow through they have. Highly recommend.
  
 
     Posted on Google  
  
 
   Eric Spillman 
 546 days ago
 
 
 Trustindex verifies that the original source of the review is Google. Matt’s understanding of the depths and scope of SEO is impressive. He set us on the right track from the start. Highly recommend him for anyone seeking to increase site visibility and traffic.
  
 
     Posted on Google  
  
 
   Mayuri K 
 549 days ago
 
 
 Trustindex verifies that the original source of the review is Google. Thank you Matt and team for helping our sites over the years. It has been a pleasure working with you on creating SEO rich content since 2019!
  
 
     Posted on Google  
  
 
   Marissa Pedersen 
 871 days ago
 
 
 Trustindex verifies that the original source of the review is Google. I've worked with Travel Tractions for years for various websites that I've had, and they're always quick to respond and take very detailed notes about my preferences so there isn't much back and forth. I highly recommend them.
  
 
     Posted on Facebook  
  
 
   Matt Bailey 
 1852 days ago
 
 
 recommendsTrustindex verifies that the original source of the review is Facebook. We worked with Matt and his team at Travel Tractions for a few months on everything from content creation to SEO optimization. We also did a deep audit of our site and had them change the many issues we had. They're great with communication, last-minute changes, and just getting things done. SEO is such an important piece of a website and business so it was really great to see it from a technical angle as well and have issues fixed that we didn't know existed. Definitely recommend 🙂
  
 
     Posted on Facebook  
  
 
   Drew Berger 
 1888 days ago
 
 
 recommendsTrustindex verifies that the original source of the review is Facebook. We are very pleased with Matt and Travel Tractions. They helped us get our new tourism business off to an amazing start - even in a Pandemic! Matt's coaching definitely helped jump-start our blog rankings and helped us avoid some big mistakes as well. We learned a lot about digital marketing through research on the internet, but having Matt personally audit our site and coach us through some techniques brought us above and beyond. We highly recommend Travel Tractions if you need that extra boost for your business!
  
 
     Posted on Facebook  
  
 
   Alita Lemmer 
 2244 days ago
 
 
 recommendsTrustindex verifies that the original source of the review is Facebook. Great service and excellent quality of work! We've never been disappointed when we receive our requested work form Travel Tractions - highly recommend them!
  
 
     Posted on Facebook  
  
 
   Felix William Norton 
 2494 days ago
 
 
 recommendsTrustindex verifies that the original source of the review is Facebook. Great travel marketing and travel SEO advice. Matt and his team are genuine experts and will grow your travel business.
  
 
     Posted on Facebook  
  
 
   Will Hatton 
 2563 days ago
 
 
 recommendsTrustindex verifies that the original source of the review is Facebook. Always awesome service from Matt, his team is quick to take feedback and craft exactly what you need. Highly recommended.
  
 
     Posted on Facebook  
  
 
   Janet Newenham 
 2766 days ago
 
 
 recommendsTrustindex verifies that the original source of the review is Facebook. I've been working with Matt and his team for a few months now and am blown away by the quality of work delivered each and every time. Excellent communication, on time delivery and very competitive prices. Would recommend and hope to work with him well into the future! Thanks Matt and team.
  
 
     Posted on Facebook  
  
 
   Sol Spier 
 2918 days ago
 
 
 recommendsTrustindex verifies that the original source of the review is Facebook. The amount of experience and knowledge these guys have of SEO is astounding! I had an audit/consulting session with Matt and came out of it with a long list of suggestions and action items to implement. Already seeing results - thanks Matt!
  
 
     Posted on Facebook  
  
 
   Aqib Nazir 
 2989 days ago
 
 
 recommendsTrustindex verifies that the original source of the review is Facebook. Been working with Matt for a good couple years now and he really knows his stuff. Love his SEO audits the most as they are comprehensive and reveal a lot of useful information.
  
 
     Posted on Facebook  
  
 
   Edwina Fletcher 
 2998 days ago
 
 
 recommendsTrustindex verifies that the original source of the review is Facebook. I have worked with Matthew for almost 10 years with great success and recommend his expertise without hesitation.  Dedicated and tenacious!
  
 
     Posted on Facebook  
  
 
   David Hart 
 3060 days ago
 
 
 recommendsTrustindex verifies that the original source of the review is Facebook. I have been working with this team for months now and will continue to do so for a very very long time. The results have been absolutely amazing. My request to rank in a fiercely competitive market was not an easy one and they came through with flying colors. Well done Matt
  
 
 
  
 
 
   Verified by Trustindex  Trustindex verified badge is the Universal Symbol of Trust. Only the greatest companies can get the verified badge who has a review score above 4.5, based on customer reviews over the past 12 months. Read more

Why Travel Tractions.

FAQ

How is travel agency SEO different from regular SEO?

Agency sites often run thousands of category and destination pages competing against aggregators with far more domain authority. Winning takes scalable technical SEO and content strategy, not a generic checklist applied page by page.

How long until I see results?

Usually 3 to 6 months for meaningful traction on the searches you can realistically win, and it compounds from there.

Can we actually compete with the OTAs and aggregators?

On the broadest generic terms, an aggregator’s domain authority is hard to beat. On long-tail, niche and destination-specific searches, a specialist agency can out-rank them on relevance. We’ll tell you honestly which is which.

Do you work with both large OTAs and small niche agencies?

Yes. Large OTAs need SEO built for scale across thousands of pages. Niche agencies need SEO built for relevance on a tighter set of high-intent searches. We scope the approach to which one you are.

Do you write the content too?

Yes. Category pages, destination guides and research-phase content, built to rank and to convert once travellers land.

How do you measure success?

Organic bookings and revenue first, then rankings across your target categories and destinations. Not traffic for its own sake.

More ways we help travel agencies.

Find out how much organic booking revenue you're leaving to the aggregators.

Get a free travel SEO audit. We’ll show you exactly which searches you can win, no pitch either way.

P.S. The audit is genuinely free. Worst case, you walk away with a clear list of the searches worth chasing. Best case, you build an organic channel that doesn’t disappear when ad budgets get cut.