SEO/GEO Consulting for Hotels & Resorts Who Want to Grow a Brand
A hotel SEO consultant focused on one outcome: more direct bookings, so you rely less on Booking.com and Expedia and keep more of every stay you sell.
Worth $200. 20 minutes, no pitch, and you keep the notes.
5 ★
50+ verified reviews
Every commission you pay an OTA is a discount you gave a guest who could have booked direct.
You’re losing 15 to 25% of revenue to Booking.com and Expedia commissions, getting outranked by OTAs when someone searches for your own hotel, and competing against property-level and metasearch pages that can beat your brand.com site. Your SEO also needs to account for seasonality, something a generic SEO consultant may never have had to plan around.
15-25%
typical OTA commission per booking
$0
commission on a booking made direct on your own site
76%
of guests compare four or more sites before booking
Hospitality only
the booking funnel and OTA dynamics are what we specialise in
SEO built for how a hotel actually gets booked.
Not a generic SEO checklist. Every one of these is scoped specifically for hospitality.
Local SEO & Google Business Profile
Winning the map pack and “hotels near [landmark]” searches, where a huge share of hotel bookings start.
Winning back branded search
Making sure your own hotel’s name leads to your site first, not an OTA page bidding on it.
High-intent travel content
“Things to do near,” destination guides and area pages that capture travellers while they’re still deciding.
Technical SEO for your booking engine
We work inside Mews, Cloudbeds, SynXis and WordPress-based hotel sites, not just generic CMS platforms.
Schema markup
Hotel, Local Business, FAQ and AggregateRating schema, so Google and Al engines understand your property correctly.
Metasearch & direct-booking strategy
Google Hotel Ads and a clear plan to drive traffic to brand.com instead of leaking it to a metasearch click-out.
Multi-property & multi-location SEO
A structure built for hotel groups, so each property ranks without competing against its own sister sites.
Review & reputation signals
Review volume and response strategy that feeds both guest trust and the ranking signals Google actually rewards.
Reporting that ties to revenue
Direct booking growth and organic revenue tracked monthly, not just rankings and traffic in isolation.
Ways to work with me. Advisory, not just done-for-you.
A consultant engagement is built around you and your team. Start with a single session, get ongoing advisory, or hand the whole thing over.
SINGLE SESSION
Strategy session
A focused call on your biggest hotel SEO problem, with clear next steps
- 60 minutes 1:1 with a hotel SEO specialist
- Recording and written action notes
- No retainer, no commitment
Most Popular
Advisory retainer
Ongoing guidance for your in-house team, so they execute with a specialist in their corner.
- Monthly strategy and priority roadmap
- Direct access for questions between calls
- Reviews tied to direct bookings, not vanity metrics
DONE FOR YOU
Full retainer
We run the hotel SEO work for you, month to month, across property or group
- The full hotel SEO stack, implemented
- Scoped to your property, season and booking engine
- Multi-property structures for groups
Prefer the full done-for-you agency service? See Hotel SEO Services.
GEO and AI visibility, not just Google.
Travellers now ask ChatGPT, Gemini and Perplexity where to stay, not just Google. If your property isn’t cited, an OTA or a competitor is. We build this into every hotel SEO engagement, not as an add-on.
AI Overviews
ChatGPT, Gemini, Perplexity and Google AI Overviews, tracked as citations
Entity clarity
Schema and structured data so AI engines understand your property correctly
How our hotel consulting service works.
Prep
You share your goals, and we analyse your website before the consult so we make the most of your time.
Consult
An in-depth 1-on-1 call with our specialist, identifying quick wins, major fixes, and providing a clear direction forward.
Plan
Receive the consult recording, meeting notes, and a clear list of actionable deliverables shortly after the call.
Execution
We ship the fixes identified in the audit, or guide your team through them if you want to implement in-house.
Matt Davison
Founder, Travel Tractions
Working with a person, not a faceless agency
A travel-only agency since 2018, focused on hospitality.
When you search “hotel SEO consultant,” you’re usually looking for someone who actually understands hospitality, not a generalist agency account manager reading from a script. Depending on scope, your consult may be with Matt, Brishan or Dakota, all specialists in their area, not a generalist stretched across everything.
Advisory
Ongoing hands-off guidance for an in-house team
Retainer
We run the SEO work for you, month to month
Project
A defined scope, like a launch, migration or audit
Brishan
PPC & paid media
Runs hotel Google Ads and metasearch. If your consult is scoped to paid, you’ll likely land on his calendar
Dakota
Social & content
Handles social and content strategy consults, from Instagram and TikTok to on-site copy that converts guests.
Hospitality proof, not generic SEO case studies.
- Accommodation
- Accommodation
- Accommodation
What hoteliers say about working with us.
Prefer to learn it yourself? Start free.
Not every hotel needs a consultant on day one. Learn the hotel SEO playbook in our free community and on YouTube first.
Join the travel marketing community
- Free community, on Skool
Our free Skool community for independent travel and hotel brands: courses, working prompts, weekly live calls and monthly website reviews. No card, no catch.
Watch the hotel SEO tutorials
- Youtube
New videos every week on hotel SEO, direct bookings, GEO and beating the OTAs, the same playbook we run with clients, open for anyone to watch.
Before you book the audit.
How is this different from a full-service SEO agency?
A generalist agency spreads its attention across every industry. This is hospitality-specific: OTA dynamics, metasearch, seasonality and hotel booking engines are the whole focus, not a niche we occasionally serve.
Do you work with our PMS or booking engine?
Yes. We regularly work inside Mews, Cloudbeds, SynXis and WordPress-based hotel sites, and integrate with whatever booking engine your property already runs.
How long until I see results?
Local SEO and Google Business Profile improvements can move within weeks. Broader organic growth and reduced OTA dependency typically build over 3 to 9 months.
How is this priced?
Depends on the engagement: advisory work is billed hourly or as a retainer, ongoing SEO management is a monthly retainer, and a defined project like a migration is a flat project fee. We confirm the right model on the call.
How do you measure results?
Direct booking growth and organic revenue, tracked against your booking engine and analytics, alongside rankings and traffic as leading indicators.
Find out if we can actually help your property.
Book a free hotel SEO audit. We’ll show you where you’re losing branded search and direct bookings to OTAs, no pitch either way.
P.S. The audit is genuinely free. Worst case, you walk away with a $200 deliverable and three quick wins. Best case, we save you six figures in OTA commissions this year.