Travel marketing case studies. Real clients, verified numbers.

Every case study here is a real travel business, a real problem, and a number we can stand behind. No screenshots of vanity dashboards. If a result cannot be verified, it does not go on this page.

Worth $200. 20 minutes, no pitch, and you keep the notes.

Our clients have been featured in

Travel + Leisure

National Geographic

Condé Nast Traveler

Business Insider

The Telegraph

The Independent

Matador Network

TripSavvy

START WITH THESE THREE

The flagship results, across search, AI and paid.

Honeymoons Website Case Study: 9 Years Later

Keywords at #1

Demonstrate the compounding returns of sustainable SEO

Travel eSIM Brand Link Building Case Study

1,204

Growth in Organic Traffic Value

Grow organic traffic, AI citations, and brand recognition

Hotel Paid Ads Case Study

YoY Increase in Days Booked Out

Increase sales during shoulder season with Meta Ads

Browse all case studies.

Filter by what you need. Every card links to the full write-up: the situation, what we did, and the result.

Keywords at #1

A honeymoon travel site built for search in 2013 is still dominating page one in 2026, and now getting cited by AI engines too.

1,204

Growth in Organic Traffic Value

Link building for a travel eSIM brand that turned authority into measurable traffic value.

1,204

Growth in Organic Traffic Value

The Cape Coliving campaign in detail: small budget, precise targeting, +81% days booked.

849

YoY Increase in Organic Traffic

An AI automation SaaS startup grown with the same search playbook we run for travel.

6,354

YoY Increase in AI Citations

A travel agency website went from invisible in AI answers to cited across the engines travellers now ask first.

110

YoY Increase in Traffic

An Italy travel website doubled its organic traffic in a fiercely competitive destination niche.

151

YoY Increase in Traffic

A hiking and travel website grown past the plateau with technical fixes and content.

100

Follower Growth During Collaborations

A hotel influencer partnership that earned coverage, links and a new audience.

120

Increase in Organic Traffic

An accommodation website taken from a standing start to a compounding organic channel.

399

Increase in Organic Traffic

A travel blog’s organic traffic quadrupled through content and on-page work.

200

Increase in Organic Traffic

One tightly built topical cluster doubled a travel blog’s organic traffic. Focus beats volume.

19,038

YoY Organic Growth

A luxury hotel website taken from invisible to owning its market’s searches.

5,014

YoY Increase in Traffic

A pet blog’s focused content strategy turned a niche passion project into an 18k-visitor-a-month publication.

234,500

Increase in Organic Traffic

A ground-up web build plus organic strategy took a new travel blog from launch to real traffic.

9,178

YoY Increase in Organic Users

Lead generation for a travel marketing agency trying to break into a competitive niche.

141

YoY Increase in Organic Traffic

A flight booking site cleaned up years of toxic backlinks and rebuilt a link profile Google could finally trust.

685

Increase in Organic Traffic

Transforming a travel blog into an affiliate activity website, with the traffic to match.

1,281

Increase in Organic Traffic

Organic growth for an outdoor gear site, built on content that serves travellers preparing for trips.

Increase in Traffic

A honeymoon travel site’s technical rebuild and content overhaul turned a stalled channel into one that kept compounding for years.

627

Increase in Organic Traffic

Growth and lead generation for a ski site, turning seasonal traffic into a year-round pipeline.

401

Increase in Organic Traffic

A travel and tours blog grown with a focused content strategy that ranked and converted.

9,178

YoY Increase in Organic Users

Growth hacking a travel and entertainment site from near zero to a compounding organic channel.

Ready to be next?

Tell us your site and we will show you, on a free 20-minute audit, which of these playbooks fits your business.

The people behind the numbers.

      All reviews
 
   Google
 
   Facebook
 
 
  
 
 
 
  Excellent4.928 reviews
 4.9
 Excellent28 reviews
  Write a review     Google    Facebook  
 
 
 
    
 Excellent4.817 reviews
 4.8
 Excellent17 reviews
  Write a review 
 
    
 Excellent5.011 reviews
 5.0
 Excellent11 reviews
  Write a review 
 
 
 
   
 
 
      Posted on Google  
  
 
   Neal Strydom 
 175 days ago
 
 
 Trustindex verifies that the original source of the review is Google. Having worked on a few projects with Matthew and the team, I can safely vouch for their dedication to delivering high quality service. They pay close attention to all the touchpoints during their process, ensuring the end results are always above expectations. We worked together quite successfully on a website project for close to four years in an ongoing capacity where they maintained our website, SEO and content and always went above and beyond. Their approach directly resulted in our online traffic increasing substantially and also increasing our revenue earned from online channels and partnerships.
  
 
     Posted on Google  
  
 
   Abbie Cohen 
 182 days ago
 
 
 Trustindex verifies that the original source of the review is Google. Matt and his team did incredible work on the optimisation of historical articles on our website, helping these rank and drive organic traffic in a short period of time. This increase has also translated into a boost in conversion through organic channels, which has been amazing to see. We're now following SEO best practices based on the learnings we made from partnering with his team, and are grateful for the continued support they have offered.
  
 
     Posted on Google  
  
 
   Hassan Nasir 
 201 days ago
 
 
 Trustindex verifies that the original source of the review is Google. Very satisfied with Travel Tractions services. Matt are his team are extremely helpful and professional. The team built my my entire website from scratch and delivered on time. Matt was always available, even after the delivery of the project, to resolve any issues we encountered, that needed help from the developer. Always flexible and suprisingly quick with responses and assistance. Highly recommended.
  
 
     Posted on Google  
  
 
   Michelle Stelly 
 423 days ago
 
 
 Trustindex verifies that the original source of the review is Google. Travel Tractions has written for my blog for many years now. They are so professional and always got everything done on time. Highly recommend.
  
 
     Posted on Google  
  
 
   Katy Clarke 
 470 days ago
 
 
 Trustindex verifies that the original source of the review is Google. I've worked with the Travel Tractions team for several years now and with several project managers and writers. It's been a collaborative arrangement that has worked very well. I appreciate the team's readiness to take feedback to ensure the work is completed to a consistently high standard on time each month.
  
 
     Posted on Google  
  
 
   L B 
 521 days ago
 
 
 Trustindex verifies that the original source of the review is Google. Matt is incredibly knowledgeable, hands-on, and passionate about what he does, which shows in his work. His dedication is reflected not only in his contributions but also in the efforts of his team, who consistently go above and beyond to ensure everything gets done. I highly recommend Travel Tractions for anyone looking for exceptional digital marketing services!
  
 
     Posted on Google  
  
 
   Dakota Spillman 
 546 days ago
 
 
 Trustindex verifies that the original source of the review is Google. Matt and his team definitely know what they are doing in SEO and marketing. I particularly appreciate how reliable, upfront, effective, and the great follow through they have. Highly recommend.
  
 
     Posted on Google  
  
 
   Eric Spillman 
 546 days ago
 
 
 Trustindex verifies that the original source of the review is Google. Matt’s understanding of the depths and scope of SEO is impressive. He set us on the right track from the start. Highly recommend him for anyone seeking to increase site visibility and traffic.
  
 
     Posted on Google  
  
 
   Mayuri K 
 549 days ago
 
 
 Trustindex verifies that the original source of the review is Google. Thank you Matt and team for helping our sites over the years. It has been a pleasure working with you on creating SEO rich content since 2019!
  
 
     Posted on Google  
  
 
   Marissa Pedersen 
 871 days ago
 
 
 Trustindex verifies that the original source of the review is Google. I've worked with Travel Tractions for years for various websites that I've had, and they're always quick to respond and take very detailed notes about my preferences so there isn't much back and forth. I highly recommend them.
  
 
     Posted on Facebook  
  
 
   Matt Bailey 
 1852 days ago
 
 
 recommendsTrustindex verifies that the original source of the review is Facebook. We worked with Matt and his team at Travel Tractions for a few months on everything from content creation to SEO optimization. We also did a deep audit of our site and had them change the many issues we had. They're great with communication, last-minute changes, and just getting things done. SEO is such an important piece of a website and business so it was really great to see it from a technical angle as well and have issues fixed that we didn't know existed. Definitely recommend :)
  
 
     Posted on Facebook  
  
 
   Drew Berger 
 1888 days ago
 
 
 recommendsTrustindex verifies that the original source of the review is Facebook. We are very pleased with Matt and Travel Tractions. They helped us get our new tourism business off to an amazing start - even in a Pandemic! Matt's coaching definitely helped jump-start our blog rankings and helped us avoid some big mistakes as well. We learned a lot about digital marketing through research on the internet, but having Matt personally audit our site and coach us through some techniques brought us above and beyond. We highly recommend Travel Tractions if you need that extra boost for your business!
  
 
     Posted on Facebook  
  
 
   Alita Lemmer 
 2244 days ago
 
 
 recommendsTrustindex verifies that the original source of the review is Facebook. Great service and excellent quality of work! We've never been disappointed when we receive our requested work form Travel Tractions - highly recommend them!
  
 
     Posted on Facebook  
  
 
   Felix William Norton 
 2494 days ago
 
 
 recommendsTrustindex verifies that the original source of the review is Facebook. Great travel marketing and travel SEO advice. Matt and his team are genuine experts and will grow your travel business.
  
 
     Posted on Facebook  
  
 
   Will Hatton 
 2563 days ago
 
 
 recommendsTrustindex verifies that the original source of the review is Facebook. Always awesome service from Matt, his team is quick to take feedback and craft exactly what you need. Highly recommended.
  
 
     Posted on Facebook  
  
 
   Janet Newenham 
 2766 days ago
 
 
 recommendsTrustindex verifies that the original source of the review is Facebook. I've been working with Matt and his team for a few months now and am blown away by the quality of work delivered each and every time. Excellent communication, on time delivery and very competitive prices. Would recommend and hope to work with him well into the future! Thanks Matt and team.
  
 
     Posted on Facebook  
  
 
   Sol Spier 
 2918 days ago
 
 
 recommendsTrustindex verifies that the original source of the review is Facebook. The amount of experience and knowledge these guys have of SEO is astounding! I had an audit/consulting session with Matt and came out of it with a long list of suggestions and action items to implement. Already seeing results - thanks Matt!
  
 
     Posted on Facebook  
  
 
   Aqib Nazir 
 2989 days ago
 
 
 recommendsTrustindex verifies that the original source of the review is Facebook. Been working with Matt for a good couple years now and he really knows his stuff. Love his SEO audits the most as they are comprehensive and reveal a lot of useful information.
  
 
     Posted on Facebook  
  
 
   Edwina Fletcher 
 2998 days ago
 
 
 recommendsTrustindex verifies that the original source of the review is Facebook. I have worked with Matthew for almost 10 years with great success and recommend his expertise without hesitation.  Dedicated and tenacious!
  
 
     Posted on Facebook  
  
 
   David Hart 
 3060 days ago
 
 
 recommendsTrustindex verifies that the original source of the review is Facebook. I have been working with this team for months now and will continue to do so for a very very long time. The results have been absolutely amazing. My request to rank in a fiercely competitive market was not an easy one and they came through with flying colors. Well done Matt
  
 
 
  
 
 
   Verified by Trustindex  Trustindex verified badge is the Universal Symbol of Trust. Only the greatest companies can get the verified badge who has a review score above 4.5, based on customer reviews over the past 12 months. Read more

Your site could be our next case study.

Tell us about your travel website and we will show you which of these playbooks fits your business, on a recorded 20-minute audit you keep.

P.S. Every number on this page is verified. We would rather show you 20 real results than 200 we cannot stand behind, and we will be just as honest about your site on the audit.