Honeymoons Website Case Study

95
%
Increase in Traffic
The travel site’s traffic has increased by almost 100% YoY for the past few years
100
%
Increase in Leads
The number of leads generated from the website has almost doubled each year since we started
100
%
Increase in Brand
This website has become the biggest honeymoon site in Africa

Objective:

To generate users through free traffic sources.

Results:

Since we started working on the travel website, traffic has increased by almost 100% YoY. It became Africa’s biggest honeymoon website.

Graph showing organic traffic increase after digital marketing efforts

Date:

Jan 2013 – December 2017

Services Used

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Keyword Research

We analyze the keywords of your domain and see where you biggest opportunities lie.

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Link Check

We check your links and strength of your domain. We analyze how you should improve your links profile.

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Structure Audit

We analyze your website structure and make sure it's correct and helping your SEO efforts.

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Performance Check

We look at the performance, check if its doing well and explain if it can improve.

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Targeting Analysis

We check your targeting of your content, keywords, links and strategy and give external insights and advice.

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Speed Analysis

We check your speed and indicate if you need to make optimizations to enhance user performance.

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Idea and Strategy

Get ideas and insights from our audit, brainstorming, and strategizing. And gain experience by doing it all with us.

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Error Check

Our check will pick up any critical errors on your site that hinder your site's performance.

Valuable Insights

Where Are They Now? (2026 Update)

How does a search strategy built nearly a decade ago hold up in today’s era of ChatGPT and Perplexity?

The digital landscape has fundamentally shifted since we laid the initial groundwork for this campaign. With AI answer engines changing how travelers search, legacy websites everywhere are watching their organic traffic vanish overnight.

We recently went back into the data to see how the Just Honeymoons framework is holding up under the pressure of modern Generative Engine Optimization (GEO).

The results? Let’s just say clean architecture doesn’t expire, it evolves. The strategy we built years ago didn’t just survive the shift to AI search; it unlocked an entirely new playbook for capturing market share.

 

To see the exact data and find out how a classic SEO setup secretly became an AI citation magnet, check out our retrospective analysis.