Our CEO, Matt, has a coliving hotel space in Cape Town, and in an effort to improve off-season bookings, he partnered with some micro-influencers. What we’ve seen since these collaborations has been nothing short of exceptional. Here’s how his influencer marketing partnerships paved the way for more bookings in Cape Town’s off-season.
Invite micro-influencers to stay at the co-living for an extended period of time to promote and showcase what the space has to offer.
We reached out to micro-influencers with over 10,000 followers for collaboration opportunities, focusing on US and UK influencers.
We requested at least 2 stories and 2 reels to be posted in a week. We received a 400% increase in posts by influencers from what was requested.
We kept in touch with influencers, organized stays, and ensured the entire campaign ran smoothly.
We assessed the data behind each collaboration to see what works, what doesn’t, and how we can improve future collaborations.
We provided monthly reporting to demonstrate the results of these PR campaigns.
These gains highlight the power of influencer marketing, demonstrating how genuine user-generated content can drive bookings for your hotel during the off-season. Micro-influencers have a smaller but more niche following, meaning your collaborative efforts have a better chance of moving the needle.
These collaborations with micro-influencers often lead to an increased post count, which may not be the case with macro-influencers.
Through this campaign, we discovered that collaborations with micro-influencers are not only beneficial for growing your brand awareness, but can also result in more off-season bookings.
