SEO Services for Tour Operators Wanting Real Growth
We help tour and activity operators make direct bookings their main sales channel, so you keep more of the revenue from each booking instead of giving a cut to the OTAs.
5.0
50+ verified reviews
Our clients have been featured in
Travel + Leisure
National Geographic
Condé Nast Traveler
Business Insider
The Telegraph
The Independent
Matador Network
TripSavvy
Travellers don't search for your brand. They search for what they want to do.
whale watching in Reykjavik
half-day rafting near Denver
best food tours in Lisbon
If you’re not ranking for terms like these, Viator,
GetYourGuide, and TripAdvisor are, and they’re taking 20 to 30 percent commission of every sale your website could be making.
20-30%
typical OTA commission on a rented-back customer
$0
commission on a booking made direct on your own site
"Things to do"
the searches that decide who gets the booking, not your brand name
Everything
what you keep when the booking happens on your site
What we optimise for tour operators.
Owning “things to do” searches takes tour-page and destination-page optimisation, seasonal content, and a site that funnels people to a “Book Now” button, not a generic SEO checklist.
Tour & activity pages
Your core commercial pages, made to rank for the searches that lead to bookings and structured to convert once people land
"Things to do" & destination content
Guides and seasonal content that catch travellers while they’re still planning, then send them to your tours
Booking-funnel SEO
Every blog post and destination page gets a clear path to a live booking page, working cleanly with your reservation system
Technical SEO
Site speed, mobile, crawlability and schema, so your tours are eligible to rank and can show up in rich results
Seasonality planning
Content and campaigns timed around your booking windows, so you’re ranking before your season, not during it
Link building & digital PR
Travel-relevant authority so you can outrank the OTAs on the searches you can realistically win
Google Business Profile & local maps
Optimised listings and map-pack visibility for “near me” and location-based searches, where a lot of activity bookings start
AI & GEO visibility
Showing up when travellers ask ChatGPT, Gemini and Google’s Al Overviews what to do at a destination
Social SEO content planning
A shared calendar that maps blog, video and social content to the same “things to do” searches, so every channel points travellers to the same booking page
We plug in cleanly with the reservation system you already run.
FareHarbor
Rezdy
Xola
Peek
Bókun
Checkfront
SEO packages for tour operators.
GETTING STARTED
Starter
For small travel sites building momentum without pressure for instant results.
- Basic Technical & on-page SEO
- Monthly health crawl & fixes
- Google Business Profile setup
- 1 link/PR placement
- 2 content piece or 2 optimizations
- 20 keywords tracked
- 3 phrases Al visibility monitoring
- Basic schema markup.
- Monthly report
- Quarterly strategy call
Standard
Monthly campaigns for established brands that want steady, compounding growth.
- Technical & on-page SEO
- Local SEO & GBP growth
- Weekly health crawl & fixes
- 2 to 3 links/PR monthly
- 4 content pieces or 4 optimisations
- Active GEO citation building
- 50 keywords tracked
- 10 phrases Al visibility monitoring
- Monthly report
- Monthly strategy call
- Priority support, 1 to 2 days
MOVING FAST
Premium
Multiple concurrent campaigns for brands serious about owning their category
- Advanced Technical & on-page SEO
- Multi-location local SEO
- Weekly health crawl & fixes
- 5 to 6 links a month
- 8 pages optimized or 8 created
- Active GEO and Citation building
- 25 phrases Al visibility monitoring
- OTA optimisation, 2 to 3 platforms
- 100+ keywords tracked
- Live dashboard + reporting
- Weekly strategy call
- 24-hour response
Results, from tour and activity clients.
- Travel Agency
- Software
- Software
How we work.
Audit
We look at your site, rankings and the OTAs beating you, and tell you honestly where the bookings are hiding.
Strategy
A prioritised plan around the tours and destinations you can win.
Implementation
Tour-page optimisation, content, technical fixes, links. We do the work.
Reporting
Monthly, in plain language, measured on bookings, not just traffic.
Why Travel Tractions.
We only do travel and tourism, and we've done it since before the last few Google updates reshaped the industry
We understand seasonality
- We know how tour operators actually make money, and we plan campaigns around your real booking window
We know how the OTAs compete
- We're honest about which searches are worth chasing and which ones Viator and GetYourGuide will keep winning
We know how booking systems plug in
- We're not learning your business on your budget. FareHarbor, Rezdy, Xola and the rest are familiar territory
This is built for some tour operators. Not all of them.
- This is for you if :
- You run an independent tour or activity business and want more direct bookings
- You're tired of paying 20 to 30% commission to Viator and GetYourGuide.
- You have real tours and destinations, not just a listing on someone else's marketplace.
- You can give it 3 to 6 months to build real traction.
- This is not for you if :
- You want guaranteed top rankings inside 30 days
- You're happy relying entirely on OTAs and don't want a direct channel.
- You want one blog post before you'll commit to anything.
- You're outside travel. We only work with independent travel businesses.
FAQ
How is tour operator SEO different from regular SEO?
Tours are seasonal, activity-based, and location-driven, and you’re competing with big OTAs for “things to do” searches. Winning takes tour and destination-page optimisation, seasonal content timing, and a funnel built around your booking system, not a generic checklist.
Can SEO help me get bookings back from Viator and GetYourGuide?
Yes, on the searches where you can outrank them, which are usually specific activities and destinations. We’ll tell you which ones are realistic and build toward them. Every booking you win directly is one you don’t pay commission on.
How long until I see results?
Usually 3 to 6 months for meaningful traction, and it compounds. We plan around your season so rankings land before your booking window, not after.
Do you work with my reservation system?
Yes. We build the funnel to work with FareHarbor, Rezdy, Xola, Peek, Bókun, Checkfront, and others, so the path from search to “Book Now” is clean
Do you write the content too?
Yes. Tour pages, destination guides, and seasonal activity content built to rank and drive bookings
How do you measure success?
Direct bookings and revenue first, then rankings for your target tours and destinations. Not traffic for its own sake.
See where you're losing bookings to the OTAs.
We’ll audit your site against the tours, destinations, and competitors that matter, and show you where the direct bookings are. No obligation.
P.S. The call is genuinely free. Worst case, you walk away knowing exactly which searches the
OTAs have locked up. Best case, you find the bookings you’ve been leaving on the table.