Meta Travel Ads Services That Drive ROI
Facebook and Instagram campaigns that reach travellers at the inspiration stage and turn social proof into bookings and leads, often at a lower cost than Google Ads.
Worth $200. 20 minutes, no pitch, and you keep the notes
5.0 ★
50+ verified reviews
Our clients have been featured in
Travel + Leisure
National Geographic
Condé Nast Traveler
Business Insider
The Telegraph
The Independent
Matador Network
TripSavvy
Who we work with.
Travel agencies
Building trust and enquiries before a traveller ever calls
OTAS & booking sites
Scaled campaigns across a large catalogue of destinations and packages
Tourism boards & offices
Awareness and inspiration campaigns into defined origin markets
Hotels & accommodation
Direct-booking campaigns that compete with the OTAs for the same guest
Tour & activity operators
Retargeting the traveller who watched a Reel and hasn’t booked yet
Flight, comparison & transport
High-volume campaigns built for a fast, price-driven decision
What we do
Meta Business Suite & Ads Manager audit
A full review of your existing account, Pixel, Conversions API setup, and past campaign performance.
Campaign setup & management
Structured campaigns built around your goals, run and adjusted continuously, not set and forgotten.
Audience targeting & segmentation
Advantage+ and custom audiences built around who actually books your kind of trip.
Ad creative
Travel-specific creative and video, available as an add-on to the management fee.
Budget allocation & seasonal scheduling
Spend timed to your booking windows, not spread flat across the year.
Retargeting & reporting
Bringing back the traveller who engaged but didn't convert, and reporting that shows what worked.
Facebook and Instagram play different roles.
We run both together under one Meta strategy, but they earn their budget differently.
- AWARENESS & INSPIRATION
- Instagram & Reels
- Strong for reaching younger travellers still deciding where to go, with visual, short-form content that spreads.
- CONVERSION & HIGHER SPEND
- Stronger for converting an older, higher-net-worth audience already further along in deciding to book.
What to expect.
Ad design, retargeting & placement
Creative and placements optimised across Feed, Stories and Reels
Audience & seasonal scheduling
Segments and budgets that shift with your booking calendar.
Travel creatives & A/B testing
Constant testing so budget moves toward what’s actually converting
Transparent Meta Studio reporting
A live dashboard you can check anytime, not a PDF once a month
How it works.
Consult
A free call to understand your goals, budget and current setup
MBS & Ads Manager audit
A full check of your account, Pixel and Conversions API setup
Strategy alignment
A plan built around your season, audience and budget, agreed before launch
Setup & launch
Campaigns, tracking and creative built and switched live
Monthly analysis
Performance reviewed against the plan, in plain language
Optimisation
Ongoing adjustments to creative, audience and budget as data comes in
Meta ads packages, priced in the open.
A flat management fee on top of your ad spend, which stays entirely under your control. No hidden markup.
STARTER
Launch
For a single property or agency running its first structured Meta campaign, up to $2,000/mo spend
- MBS & Ads Manager audit
- One campaign objective, Facebook and Instagram
- Pixel & Conversions API setup
- Monthly reporting
Growth
For brands running $2,000 to $10,000/mo, testing multiple audiences and creative
- Everything in Launch
- Advantage+ & custom audience testing
- Retargeting campaigns
- Seasonal budget scheduling
SCALE
Full funnel
For brands running $10,000+/mo across multiple objectives and a large catalogue
- Everything in Growth
- Advantage+ catalogue campaigns
- Full-funnel audience strategy
- Bi-weekly optimisation calls
BESPOKE
Spending $20,000+/mo or managing multiple accounts?
We scope a custom retainer on the call, built around your spend, catalogue size and reporting needs.
EXTRA
Ad & video creation · $150 per creative
1 creative, 3 variations, for $150 across Facebook and Instagram, at $50 per platform. TikTok, YouTube and other formats are quoted based on spec
What travel brands say about working with us.
Travel Meta ads results.
- Travel Agency
- Software
- Accommodation
Why Travel Tractions.
Travel and tourism, only
We understand the long, multi-device research window before a trip gets booked
We plan around seasonality
Budgets and creative timed to when your bookings actually happen
Attribution that accounts for delay
Pixel and Conversions API set up to catch bookings that land weeks after the click
Before you ask.
Should we send traffic to a lead form or our website?
Depends on your goal. Lead forms convert faster for enquiry-driven businesses, while sending traffic to your site works better when you want the visitor to browse and book direct. We’ll recommend one on the call.
How do you handle seasonality?
We build and adjust budgets around your real booking window, ramping up before your season and pulling back when spend doesn’t make sense.
Travel bookings take weeks. How do you track that?
We set up Meta Pixel alongside the Conversions API, so bookings that land well after the click still get attributed correctly, not lost to Meta’s default attribution window.
Do you create the ad creative too?
Yes, as a priced add-on to the management fee. We also work with creative you already have if you’d rather supply it.
Should we run Instagram or Facebook?
Usually both, with different jobs. Instagram and Reels tend to work best for awareness with younger travellers, while Facebook often converts an older, higher-net-worth audience better. We split budget accordingly.
What is Advantage+?
Meta’s automated campaign type, strong for catalogue-style advertising across a large set of destinations, packages or listings. We use it where it fits your inventory.
Who owns the ad account and data?
You do. Accounts are set up in your name, so if you ever move on, you take everything with you.
More ways we help travel brands with paid media.
- GOOGLE ADS
- Travel Google Ads
- Paid search that captures ready-to-book demand at the moment of intent
- PPC HUB
- All Travel PPC Services
- The full paid media stack across Google, Meta and metasearch, in one place
- CRO
- Conversion Optimization
- Turn the paid traffic you're already buying into more bookings and enquiries
Find out if Meta ads could work harder for you.
Book a free Meta ads consult. We’ll look at your account, audience and budget honestly, no pitch either way.
P.S. The consult is genuinely free. Worst case, you leave with a clearer view of your account. Best case, we find spend that’s currently going nowhere.