Google Ads Services for Travel Brands Chasing Conversions
Google Ads that fill rooms, seats, and tours, not just spend budget. We capture high-intent travel demand at the moment someone’s ready to book, and turn that demand into direct bookings instead of paying OTA commission.
Worth $200. 20 minutes, no pitch, and you keep the notes.
5 ★
50+ verified reviews
As seen in / Trusted by
Ready-to-book demand, captured before an OTA gets it.
- High-intent search terms put your ads in front of travellers ready to book
- A direct paid booking lets you avoid the 15 to 30% commission charged by OTAs
- Bidding tuned to your real season, not spread flat all year
- Branded-term defense stops OTAs bidding on your own name
High-intent
capturing the exact moment someone's ready to book
Direct
a booking you keep, not one an OTA rents back to you
Seasonal
budgets timed to when your bookings actually happen
Defended
your own brand name protected from OTA bidding
Who we work with.
Every travel business runs Google Ads differently. Find your kind of business below for the specifics.
Hotels & Resorts
Google Hotel Ads, metasearch and branded defense
Tour Operators
Google Things to Do and seasonal search campaigns.
Travel Agencies & OTAs
Performance Max and feed-driven campaigns at scale
Destinations & DMOS
Demand Gen, YouTube and display for awareness and reach.
What we do.
Account audit
A full review of your current account, spend and conversion tracking
Campaign strategy & build
Structured campaigns built around your goals and the campaign types that fit
Keyword & audience targeting
Targeting built around how travellers actually search and compare
Branded defense
Protecting your own name from OTAs bidding on it in search results
Conversion tracking (GA4 + Google Ads)
Set up so every booking is attributed correctly, not lost to bad tracking.
Seasonal budget management
Spend adjusted to your real booking window, with reporting and optimisation throughout.
The Google campaigns we run.
Different search placements do different jobs. We match the placement to what your business actually needs.
Search ads
High-intent “book [X],” “tours in [Y],” “hotels in [Z]” terms, plus branded-term defense against OTAs. Best for every ICP.
Performance Max
Cross-channel, inventory-driven campaigns that work best alongside search ads. Strongest for high-budget accounts.
Google Hotel Ads & metasearch
Placement alongside Trivago, Tripadvisor and Kayak, right where guests compare rates.
Google Things to Do
The dedicated placement travellers use to browse and book tours and activities.
Demand Gen, YouTube & Display
Awareness and consideration content for travellers who haven’t picked a destination yet.
Remarketing
Bringing back the traveller who researched and left, built for travel’s long consideration window.
How it works.
Audit
Where spend is wasted and what’s realistically winnable.
Strategy
A plan matched to the right campaigns and your booking season.
Build
Campaigns, tracking and branded defense set up and launched.
Report
Cost per booking, in plain language, tied to your season.
Optimise
.Ongoing bid, budget and creative adjustments based on the reports
Google Ads packages, priced in the open.
A flat management fee on top of your ad spend, which stays entirely under your control. No hidden markup.
STARTER
Launch
For a single property or operator running their first structured Search campaign, up to $3,000/mo spend
- Account audit & conversion tracking
- Search campaign build & branded defense
- Monthly reporting
Growth
For brands running $3,000 to $10,000/mo across Search and Performance Max
- Everything in Launch
- Performance Max or Hotel Ads / Things to Do
- Remarketing & seasonal budget planning
SCALE
Full funnel
For brands running $10,000+/mo across multiple objectives and destinations.
- Everything in Growth
- Demand Gen, YouTube & Display
- Priority reporting & strategy calls
BESPOKE
Spending $20,000+/mo or managing multiple accounts?
We scope a custom retainer on the call, built around your spend, destinations and reporting needs.
EXTRA
Ad & video creation · $150 per creative
Performance Max and Demand Gen campaigns lean on video and image assets. If you don’t have creative ready, we can produce it: from $150 per creative, quoted on spec for video and Display formats
Travel Google Ads results.
What clients say.
Why Travel Tractions.
Travel and tourism, only
We understand seasonality, booking systems, and competing with OTAs on paid.
We plan around seasonality
Budgets timed to your real booking window, not a flat monthly spend.
Honest reporting
Cost per booking, not vanity clicks. We tell you what’s working and what isn’t
Before you ask
How is travel Google Ads different from regular Google Ads?
You’re competing with OTAs on high-intent terms, working with long and seasonal consideration windows, and often need campaign types like Hotel Ads or Things to Do that don’t exist outside travel. size the right budget for your goals on the audit call
Search ads or Performance Max, which do we need?
Search ads are best for defending your brand and capturing specific high-intent terms. Performance Max works best with a larger catalogue and enough conversion data to automate against. Most accounts use both.
What are Hotel Ads and Things to Do?
Google Hotel Ads places you in the rate comparison box travellers use to book a stay. Google Things to Do is the equivalent for tours and activities. Both put you next to the OTAs at the moment of booking intent.
How do you handle seasonality?
We flight budget around your real booking window, ramping up before your season and pulling back when spend doesn’t make sense.
Do you build the landing pages too?
We can, or we’ll work with what you have and recommend fixes. See our conversion optimisation work for landing pages built to convert paid traffic.
Who owns the ad account and data?
You do. Accounts are set up in your name, so if you ever move on, you take everything with you.
How do you measure results?
Cost per booking and revenue, tracked through GA4 and Google Ads conversion tracking, not just clicks or impressions.
More ways we help travel brands with paid media.
BOOKING FUNNEL
Turn more of the traffic you’re already paying for into bookings.
Find out which searches are actually worth your budget.
Get a free Google Ads audit. We’ll show you where spend is leaking and which campaigns fit your business, no pitch either way.
P.S. The audit is genuinely free. Worst case, you walk away with a clear list of wasted spend to cut. Best case, we find profitable demand you’re not capturing yet.