Travel Instagram Ads That Turn Reels Into Bookings

Reels, Stories and Feed campaigns that catch travellers at the inspiration stage, while they’re still deciding where to go, and follow them through to a booking.

Worth $200. 20 minutes, no pitch, and you keep the notes.

      
 4.9 
   Top Rated Service 
 verified by Trustindex 
 Trustindex verifies that the company has a review score above 4.5, based on reviews collected on Facebook, Google over the past 12 months, qualifying it to receive the Top Rated Certificate.

travel brands served

0 +

5 ★

50+ verified reviews

landing page views from one travel Meta campaign

0 +

Our clients have been featured in

Travel + Leisure

National Geographic

Condé Nast Traveler

Business Insider

The Telegraph

The Independent

Matador Network

TripSavvy

Who we work with.

Tour & activity operators

Visual, scroll-stopping content that shows the experience, not just tells it

Hotels, resorts & colivings

Property Reels and Stories that sell the stay before a traveller picks a destination

Travel agencies

Building trust and enquiries with a younger, discovery-led audience

Tourism boards & offices

Awareness campaigns that make a destination feel like the next trip

OTAs & booking sites

Catalogue-style Reels and carousels across a large set of destinations

Travel influencers & publishers

Boosting content that already performs organically, to reach further

Why Instagram earns its own budget.

Instagram is where most travel inspiration actually starts: a Reel of a destination, a Story from a stay, a carousel of a trip someone else took. It’s the top of your funnel, and it needs its own strategy, not a copy-paste of your Facebook ads.

TOP OF FUNNEL

Reels

Short, visual and built to spread. Reels reach travellers who aren’t searching yet, but will be once they see the trip.

MID FUNNEL

Stories

Full-screen, immersive placements for retargeting the traveller who engaged but hasn’t booked yet.

CONSIDERATION

Feed & carousels

Room tours, itinerary breakdowns and multi-Image posts for travellers actively comparing options.

Built for some travel brands. Not all of them.

What we do.

Meta Business Suite & Ads Manager audit

A full review of your account, past posts and ad performance, and where the biggest opportunity sits.

Meta ad campaign setup & management

Campaigns built, launched and managed end to end across Reels, Stories and Feed.

Detailed ad scheduling

Spend and creative timed to your booking windows, not spread flat across the year

Unique audience targeting

Advantage+ and custom audiences built around who actually engages with travel content like yours

Engaging ad creatives

Travel-specific video and Reels-style content, available as an add-on to the management fee

Tailored ad sets

Ad sets built around each audience and objective, not one generic set stretched across everything

Budget allocation

Spend directed to what's actually converting, not split evenly out of habit

Transparent reporting & strategy outlines

Plain-language reporting tied to a strategy you've already seen and agreed to.

Data retrieval

Pixel and Conversions API set up so bookings that land weeks after the scroll still get counted

Consistent campaign optimisation

Ongoing adjustments to creative, audience and budget as the data comes in, not set and forgotten

How it works.

Consult

A free call to understand your goals, budget and current Instagram presence

Audit & plan

A review of your account and creative, and a plan built around your season and audience

Setup & launch

Campaigns, tracking and creative built and switched live across Reels, Stories and Feed

Monthly analysis

Performance reviewed against the plan, in plain language

Optimisation

Ongoing adjustments to creative, audience and budget as data comes in

Instagram ads packages, priced in the open.

A flat management fee on top of your ad spend, which stays entirely under your control. No hidden markup.

STARTER

Launch

$399/mo

For a single property or operator running its first structured Instagram campaign, up to $2,000/mo spend

Growth

$799/mo

For brands running $2,000 to $10,000/mo, testing multiple audiences and creative formats

Scale

Full funnel

$1,599/mo

For brands running $10,000+/mo across multiple objectives and a large catalogue.

BESPOKE

Spending $20,000+/mo or managing multiple accounts?

We scope a custom retainer on the call, built around your spend, catalogue size and reporting needs.

EXTRA

Ad & video creation · $150 per creative

1 creative, 3 variations, for $150 across Facebook and Instagram, at $50 per platform. TikTok, YouTube and other formats are quoted based on spec.

What travel brands say about working with us.

      All reviews
 
   Google
 
   Facebook
 
 
  
 
 
 
  Excellent4.928 reviews
 4.9
 Excellent28 reviews
  Write a review     Google    Facebook  
 
 
 
    
 Excellent4.817 reviews
 4.8
 Excellent17 reviews
  Write a review 
 
    
 Excellent5.011 reviews
 5.0
 Excellent11 reviews
  Write a review 
 
 
 
   
 
 
      Posted on Google  
  
 
   Neal Strydom 
 175 days ago
 
 
 Trustindex verifies that the original source of the review is Google. Having worked on a few projects with Matthew and the team, I can safely vouch for their dedication to delivering high quality service. They pay close attention to all the touchpoints during their process, ensuring the end results are always above expectations. We worked together quite successfully on a website project for close to four years in an ongoing capacity where they maintained our website, SEO and content and always went above and beyond. Their approach directly resulted in our online traffic increasing substantially and also increasing our revenue earned from online channels and partnerships.
  
 
     Posted on Google  
  
 
   Abbie Cohen 
 182 days ago
 
 
 Trustindex verifies that the original source of the review is Google. Matt and his team did incredible work on the optimisation of historical articles on our website, helping these rank and drive organic traffic in a short period of time. This increase has also translated into a boost in conversion through organic channels, which has been amazing to see. We're now following SEO best practices based on the learnings we made from partnering with his team, and are grateful for the continued support they have offered.
  
 
     Posted on Google  
  
 
   Hassan Nasir 
 201 days ago
 
 
 Trustindex verifies that the original source of the review is Google. Very satisfied with Travel Tractions services. Matt are his team are extremely helpful and professional. The team built my my entire website from scratch and delivered on time. Matt was always available, even after the delivery of the project, to resolve any issues we encountered, that needed help from the developer. Always flexible and suprisingly quick with responses and assistance. Highly recommended.
  
 
     Posted on Google  
  
 
   Michelle Stelly 
 423 days ago
 
 
 Trustindex verifies that the original source of the review is Google. Travel Tractions has written for my blog for many years now. They are so professional and always got everything done on time. Highly recommend.
  
 
     Posted on Google  
  
 
   Katy Clarke 
 470 days ago
 
 
 Trustindex verifies that the original source of the review is Google. I've worked with the Travel Tractions team for several years now and with several project managers and writers. It's been a collaborative arrangement that has worked very well. I appreciate the team's readiness to take feedback to ensure the work is completed to a consistently high standard on time each month.
  
 
     Posted on Google  
  
 
   L B 
 521 days ago
 
 
 Trustindex verifies that the original source of the review is Google. Matt is incredibly knowledgeable, hands-on, and passionate about what he does, which shows in his work. His dedication is reflected not only in his contributions but also in the efforts of his team, who consistently go above and beyond to ensure everything gets done. I highly recommend Travel Tractions for anyone looking for exceptional digital marketing services!
  
 
     Posted on Google  
  
 
   Dakota Spillman 
 546 days ago
 
 
 Trustindex verifies that the original source of the review is Google. Matt and his team definitely know what they are doing in SEO and marketing. I particularly appreciate how reliable, upfront, effective, and the great follow through they have. Highly recommend.
  
 
     Posted on Google  
  
 
   Eric Spillman 
 546 days ago
 
 
 Trustindex verifies that the original source of the review is Google. Matt’s understanding of the depths and scope of SEO is impressive. He set us on the right track from the start. Highly recommend him for anyone seeking to increase site visibility and traffic.
  
 
     Posted on Google  
  
 
   Mayuri K 
 549 days ago
 
 
 Trustindex verifies that the original source of the review is Google. Thank you Matt and team for helping our sites over the years. It has been a pleasure working with you on creating SEO rich content since 2019!
  
 
     Posted on Google  
  
 
   Marissa Pedersen 
 871 days ago
 
 
 Trustindex verifies that the original source of the review is Google. I've worked with Travel Tractions for years for various websites that I've had, and they're always quick to respond and take very detailed notes about my preferences so there isn't much back and forth. I highly recommend them.
  
 
     Posted on Facebook  
  
 
   Matt Bailey 
 1852 days ago
 
 
 recommendsTrustindex verifies that the original source of the review is Facebook. We worked with Matt and his team at Travel Tractions for a few months on everything from content creation to SEO optimization. We also did a deep audit of our site and had them change the many issues we had. They're great with communication, last-minute changes, and just getting things done. SEO is such an important piece of a website and business so it was really great to see it from a technical angle as well and have issues fixed that we didn't know existed. Definitely recommend 🙂
  
 
     Posted on Facebook  
  
 
   Drew Berger 
 1888 days ago
 
 
 recommendsTrustindex verifies that the original source of the review is Facebook. We are very pleased with Matt and Travel Tractions. They helped us get our new tourism business off to an amazing start - even in a Pandemic! Matt's coaching definitely helped jump-start our blog rankings and helped us avoid some big mistakes as well. We learned a lot about digital marketing through research on the internet, but having Matt personally audit our site and coach us through some techniques brought us above and beyond. We highly recommend Travel Tractions if you need that extra boost for your business!
  
 
     Posted on Facebook  
  
 
   Alita Lemmer 
 2244 days ago
 
 
 recommendsTrustindex verifies that the original source of the review is Facebook. Great service and excellent quality of work! We've never been disappointed when we receive our requested work form Travel Tractions - highly recommend them!
  
 
     Posted on Facebook  
  
 
   Felix William Norton 
 2494 days ago
 
 
 recommendsTrustindex verifies that the original source of the review is Facebook. Great travel marketing and travel SEO advice. Matt and his team are genuine experts and will grow your travel business.
  
 
     Posted on Facebook  
  
 
   Will Hatton 
 2563 days ago
 
 
 recommendsTrustindex verifies that the original source of the review is Facebook. Always awesome service from Matt, his team is quick to take feedback and craft exactly what you need. Highly recommended.
  
 
     Posted on Facebook  
  
 
   Janet Newenham 
 2766 days ago
 
 
 recommendsTrustindex verifies that the original source of the review is Facebook. I've been working with Matt and his team for a few months now and am blown away by the quality of work delivered each and every time. Excellent communication, on time delivery and very competitive prices. Would recommend and hope to work with him well into the future! Thanks Matt and team.
  
 
     Posted on Facebook  
  
 
   Sol Spier 
 2918 days ago
 
 
 recommendsTrustindex verifies that the original source of the review is Facebook. The amount of experience and knowledge these guys have of SEO is astounding! I had an audit/consulting session with Matt and came out of it with a long list of suggestions and action items to implement. Already seeing results - thanks Matt!
  
 
     Posted on Facebook  
  
 
   Aqib Nazir 
 2989 days ago
 
 
 recommendsTrustindex verifies that the original source of the review is Facebook. Been working with Matt for a good couple years now and he really knows his stuff. Love his SEO audits the most as they are comprehensive and reveal a lot of useful information.
  
 
     Posted on Facebook  
  
 
   Edwina Fletcher 
 2998 days ago
 
 
 recommendsTrustindex verifies that the original source of the review is Facebook. I have worked with Matthew for almost 10 years with great success and recommend his expertise without hesitation.  Dedicated and tenacious!
  
 
     Posted on Facebook  
  
 
   David Hart 
 3060 days ago
 
 
 recommendsTrustindex verifies that the original source of the review is Facebook. I have been working with this team for months now and will continue to do so for a very very long time. The results have been absolutely amazing. My request to rank in a fiercely competitive market was not an easy one and they came through with flying colors. Well done Matt
  
 
 
  
 
 
   Verified by Trustindex  Trustindex verified badge is the Universal Symbol of Trust. Only the greatest companies can get the verified badge who has a review score above 4.5, based on customer reviews over the past 12 months. Read more

Travel Instagram ads results.

Demonstrate the compounding returns of sustainable SEO

Keywords at #1

Honeymoons Website Case Study: 9 Years Later

Grow organic traffic, AI citations, and brand recognition

1,204

Growth in Organic Traffic Value

Travel eSIM Brand Link Building Case Study

Increase sales during shoulder season with Meta Ads

YoY Increase in Days Booked Out

Hotel Paid Ads Case Study

Why Travel Tractions.

Travel and tourism, only

We understand the long, multi-device research window before a trip gets booked.

We think in Reels, not just ads

Instagram rewards content that feels native. We build for the format, not just the objective.

Attribution that accounts for delay

Pixel and Conversions API set up to catch bookings that land weeks after the scroll

Before you ask.

Should we run Instagram or Facebook?

Usually both, with different jobs. Instagram and Reels tend to work best for awareness with younger travellers, while Facebook often converts an older, higher-net-worth audience better. We split budget accordingly, or focus on Instagram alone if that’s where your audience lives.

How do you handle seasonality?

We build and adjust budgets around your real booking window, ramping up before your season and pulling back when spend doesn’t make sense

Travel bookings take weeks. How do you track that?

We set up Meta Pixel alongside the Conversions API, so bookings that land well after the scroll still get attributed correctly, not lost to Meta’s default attribution window.

Do you create the Reels and creative too?

Yes, as a priced add-on to the management fee. We also work with UGC or creator content you already have if you’d rather supply it.

What is Advantage+?

Meta’s automated campaign type, strong for catalogue-style advertising across a large set of destinations, packages or listings. We use it where it fits your inventory.

Who owns the ad account and data?

You do. Accounts are set up in your name, so if you ever move on, you take everything with you.

More ways we help travel brands with paid media.

META HUB

Facebook & Instagram Together

See the full Meta strategy: how Facebook and Instagram work together under one plan

FACEBOOK

Travel Facebook Ads

Conversion-focused campaigns for an older, higher-net-worth travel audience

GOOGLE ADS

Travel Google Ads

Paid search that captures ready-to-book demand at the moment of intent

Find out if Instagram could work harder for you.

Book a free Instagram ads consult. We’ll look at your account, audience and budget honestly, no pitch either way.

P.S. The consult is genuinely free. Worst case, you leave with a clearer view of your account. Best case, we find spend that’s currently going nowhere.