Digital Marketing for hotels, resorts, and hospitality groups who want bookings on their own site.
Every room booked through an OTA costs 15 to 30% in commission on a guest who could book directly. Whether you run a boutique hotel, a lodge, an aparthotel, or a multi-property resort group, we build the SEO, GEO, and content that get your property found and booked directly, so growth stops depending on rented distribution.
Worth $200. 20 minutes, no pitch, and you keep the notes.
5 ★
50+ verified reviews
As seen in / Trusted by
Every OTA booking is a guest you don't book directly.
Hotels, resorts and aparthotels all run into the same ceiling: pay the platform for the booking, then pay again for the next stay. We build the search and AI presence that lets guests find and book your property directly, first, and every time after.
15–25%
average commission paid per OTA booking
1 in 3
travellers now check AI before booking a stay
Direct
bookings first, commissions stay yours
2018
marketing hotels & resorts since
Everything a property needs to win the direct booking.
For independent hotels, boutique properties, guesthouses, lodges, aparthotels, resorts and hospitality groups running several properties at once. Take one service or the full stack, run by the same travel team either way.
SEO & Al visibility
Own “hotels in [your destination]” in Google and get cited when guests ask ChatGPT or Gemini where to stay. Search is where the booking starts.
Destination & property content
Guides, room and amenity pages, and local content that pulls the exact guest you want, and hands them to the booking engine
PPC & paid search
Defend your own property name in search and fill shoulder-season gaps, without bidding against your own listing on an OTA.
Conversion (CRO)
Fix the booking-engine path so the traffic you already have turns into a confirmed direct stay instead of a bounce back to the OTA
PR & link building
Editorial coverage and links on the travel sites guests already trust, building the authority Google and Al engines reward
Web design & booking flow
A fast site with a booking engine integrated and built to convert, so it takes the reservation instead of losing it to an OTA search.
Hotel & resort marketing packages, priced in the open.
Month to month after a three month start, since SEO needs time to show. Scale up when the results do.
STARTER
Foundations
Search foundation & monitoring for a single property getting direct bookings right.
- Technical SEO & on-page fixes
- Keyword monitoring (10 keywords)
- Two content pieces a month
- Monthly report
- Quarterly strategy call
Most Popular
Growth
GEO and Al visibility for 25 keywords, with the content and links to back it up.
- GEO, search foundation & monitoring
- 4 pieces of content a month
- 2 link building / PR placements a month
- Monthly reporting call & strategy
Scale
Full stack
For resorts and hospitality groups ready to push hard on direct bookings across every channel.
- Everything in Growth
- PPC & paid search
- Conversion (CRO) work
- Priority strategy support via Slack or internal comms
BESPOKE RETAINER
Need something scoped to you?
For resort groups, aparthotel chains and multi-property portfolios, we build a custom retainer around your goals, with a dedicated travel team and custom reporting.
How it works. No black box.
Audit
We start with the free 20-minute audit: where you’re losing bookings to OTAs, and the next lever of growth for your property.
Plan
A plan scoped to your property and season: what ships, in what order, with an honest timeline for when search compounds.
Execute
The specialists run the work: content, technical SEO, links and conversion fixes. You approve, we ship.
Report
Plain-English monthly reporting on the numbers that matter: occupancy, direct bookings and rankings, not vanity traffic.
We track the numbers that decide your margin.
Not vanity dashboards. The three numbers that decide whether marketing spend is paying for itself.
Occupancy growth
Days booked, month over month. If rooms aren’t filling, nothing else counts.
Direct booking share
The percentage of stays booked on your own site instead of a commission-taking OTA listing.
Search & Al visibility
Rankings for the searches guests use, and citations when they ask Al where to stay in your destination
What our clients say about us.
This is built for some properties. Not all of them.
- This is for you if
- You run an independent hotel, boutique property, guesthouse, lodge, aparthotel or resort.
- You manage a small group of properties and want one team across all of them.
- You are tired of paying 15 to 35% in OTA commissions on guests you should own
- You believe direct bookings are worth a 3 to 9 month build.
- You are looking for a long-term partner, not a one-off project.
- This is not for you if
- You run a 500 room corporate chain with a procurement team.
- You want guaranteed top rankings inside 30 days.
- You want one service for one month before you commit to anything.
- Your monthly marketing budget is under $500. If you are not ready for a dedicated campaign yet, our free community is where you should start.
Before you ask.
We already list on Booking.com and Expedia. Why do we need this?
OTA listings put you where guests are already searching, but every booking through them costs 15 to 35% in commission, and you don’t own the guest relationship for next time. This builds the direct channel alongside your OTA presence, not instead of it.
Does this work for a single independent property?
Yes. A single hotel or resort can rank for specific, high-intent local searches that a big chain never will. The Foundations package is built for exactly this.
How long until I see results?
SEO compounds over 3 to 9 months. Paid search and conversion fixes can move faster, especially to fill shoulder-season gaps. The audit gives you an honest timeline for your property.
What kinds of accommodation do you work with?
Independent hotels, resorts, aparthotels and hospitality groups. If you rent rooms to travellers and an OTA is taking a cut of every one, this is for you.
Can we get something more custom than the packages?
Yes. The packages are starting points. For resort groups, aparthotel chains or multi-property portfolios, we scope a bespoke retainer around your goals on the call.
Interested in a free 20-minute audit?
Let's fill your rooms on your own site.
Tell us your property and we’ll show you, on a recorded 20- minute audit, exactly where you’re losing bookings to OTAs, and the three fixes to ship this week.
P.S. The audit is genuinely free. Worst case, you walk away with a $200 deliverable and three quick wins. Best case, we save you six figures in commissions this year.