Hotel PPC Management – How to Do PPC Advertising for Hotels
Gone are the days when guests would call dozens of hotels before making a booking. With today’s technological advancements, travellers are now making bookings within minutes by looking for hotels on Google and other search engines. As you already know, these search engines return thousands of results, with those appearing first getting the bulk of […]
SEO for Travel Agency: The Best SEO tips for Your Website
If you’re a travel agency with a website that’s struggling to get traffic and, in turn, customers, the issue might be your SEO. There are dozens of travel agencies vying for the same customers you are after, and the most successful ones have an effective SEO strategy. Today, people’s experiences with businesses or individuals mostly […]
How to Build a Tourism Marketing Strategy or Plan in 6 Easy Steps
When it comes to your tourism marketing strategy, it’s important to know exactly where you’re headed. Having a wishy-washy plan of action is where most destination marketing strategies fall a little short. It’s important that you get very specific and granular about the goals you would like to achieve because this means you’ll be a […]
Content Marketing Ideas for Travel Agents | Add Value + Increase Sales
Travel agents have the difficult job of trying to provide value for their audience and promoting destinations to actually make a sale all at the same time. And with travel being a highly visual niche, it can feel like you need to present on ALL platforms ALL the time in order to make your presence […]
Travel Digital Marketing: 16 Strategies To Boost Online Visibility
Do you have a travel brand and struggle to create a genuine online presence? Trust us when we say you’re not alone. We’ve worked with several businesses in the travel industry whose online visibility has been almost non-existent. Fortunately, with over a decade of expertise, we know exactly what you need for a successful travel […]
Travel Agency Marketing: 15 Proven Strategies & Ideas
Marketing your travel agency has never been more important. With so many platforms, tools, and competitors fighting for the same attention, it can feel impossible to cut through the noise and consistently attract the right clients. But here’s the truth: you don’t need a huge budget or a complicated marketing strategy. You need a clear, […]
How to Find the Top Travel Keywords for Your Website
To run a successful travel business online, you need to use the right keywords. Many website owners and businesses in the tourism industry often overlook travel keywords, leading to wrong targeting and wasted time and money. Want to rank at the top of the SERPs? This is for you! This deep dive unpacks everything you […]
Tips to Build a Strong Social Media Marketing Strategy for Hotels
Google now indexes Instagram Reels, YouTube Shorts, TikTok videos, and Facebook posts. You heard that right. Now, millions of social media posts can be viewed directly in the SERPs, making an effective social media marketing strategy for hotels an invaluable resource. From understanding the different platforms and knowing the best strategies to implementing them to […]
Travel Startup Marketing Strategy & Case Study (9000%)
I have been approached by many travel startups to help them with their marketing. Not all of them were great ideas. Of all the startups I helped to grow, this one turned out to be one of my favorites, getting in startup programs with Google and YCombinator. Using everything I had learned so far, I […]
Hotel Mobile Marketing: Strategies & Marketing Trends
Hotel mobile marketing is a simple yet intricately detailed process of drawing more customers to your business by incorporating modern-day tools to increase your visibility. With the rise of social media and our digital devices becoming an extension of our limbs, there is no better time to learn more about marketing hotels on mobile devices. […]