How to Set Up Google My Business for Tourism Businesses
Google My Business (GMB) is one of the easiest and most powerful tools for managing a strong online presence. If you’re running a tourism business and not using GMB, you’re leaving money on the table. Whether you’re a tour operator after more direct bookings, a hotel wanting to appear in Maps searches, or a travel […]
How to Optimise Your Airline or Booking Site With Flight Schema
Flight schema is a powerful set of tags that formalises how airline and flight information is presented online through search engines and AI systems. You may have seen it yourself when searching for flights online. It’s the detail-rich search appearance that shows the current status of flights, including departure and arrival times, as well as […]
How to Boost Your Site’s Local SEO With Destination Schema
Do you see your competitors taking up more space than you in the search results, or always outranking you in the Google Maps Pack? If so, then it’s highly likely they’re making the most of destination schema, the golden goose of local SEO. When used correctly, it helps search engines understand your local business and […]
How to Find SEO Keywords for Hotels to Boost Direct Bookings
Nowadays, travellers turn to search engines before every trip, and search engine optimisation (SEO) is how you get ahead of the competition. When it comes to online visibility, using the right SEO keywords for hotels is crucial. They shape how your property appears in search results and catch the attention of potential guests searching for […]
10 Tour Marketing Ideas & Strategies for Promotion in 2025
So, you have a travel business and are in dire need of tour marketing ideas. Don’t sweat it. We’ve been in the game long enough to know a thing or two about the travel and tourism industry, so you’re in good hands. It’s not uncommon for beginners to have built a tourism marketing strategy, but […]
8 Best Hotel Review Sites for Better Presence & More Bookings
A review is worth a thousand words. That is why review sites have become indispensable tools for travellers and hoteliers alike. The offer authentic insights from real guests and can help travellers find great value for money worldwide. But which sites are worth your time as a hotel business owner? Finding a reliable site using […]
Schema Markup for Travel Agencies: Boost Visibility and SEO
When it comes to attracting direct bookings, search engine visibility is everything. In the crowded digital travel space, being noticed isn’t just about having a stunning website — it’s about how search engines display your information. That’s where schema markup comes in. Schema markup might sound very technical, but it’s actually pretty simple once you […]
How to Do OTA Marketing | Strategies to Boost Your Business
Online Travel Agency (OTA) marketing can be a powerful tool for hotels, resorts, and other businesses in the travel industry looking to reach a larger target audience. However, simply listing your property on an OTA isn’t enough to drive consistent bookings or build a loyal customer base. To maximise the benefits, you need a strategic […]
Staying On Top of Email Marketing for Travel Agencies
Look, let’s not beat around the bush. The global pandemic left its unfortunate mark on most (if not all) industries, and travel and tourism took the brunt of the punishment. That said, the same sector that suffered heavy blows is back and better than ever before, thanks to email marketing for travel agencies. Why? Tourism […]
Digital Marketing for Tourism Boards & Desintations | 10 Top Tips
In today’s digital world, competition has never been more fierce, and the pace of change has never been quicker. Keeping up has become the norm, and staying ahead is the gold standard when it comes to digital marketing for tourism boards. Tourism boards are not immune from this, and the pressure to lead the industry […]