Marketing Strategy

Pay-per-click for tour companies

A Complete Guide to PPC for Adventure Tour Companies

If you own a tour company, you know that the key to success is making an impression on potential clients. There are various marketing techniques you can adopt, but if you need instant results, PPC is the way to go. With PPC for adventure tour companies, you’ll see enquiries and

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Marketing strategy strategy for the hospitality and tourism industry

Hospitality and Tourism Marketing Strategy: Marketing Hotels 101

Everyone in the hospitality industry understands that you can’t succeed without good marketing. However, many also know that developing a marketing strategy for the hospitality industry isn’t easy. What should you include in your marketing efforts? How much of a budget do you need? These are all questions that plague

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content-marketing-for-hotels-and-resorts

Content Marketing for Hotels & Resorts | Your One-Stop Guide

If you’re looking into content marketing for hotels, then you’ll need to promote your offerings and increase brand awareness. But sometimes, getting traffic through your doors is not as easy as it may seem. A little marketing can go a long way in promoting your hotel, Airbnb, or resort. Allowing

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using SEO to get more direct bookings

How to Get More Online Direct Bookings | Best Tips

Is your online booking system giving you the best ROI? We have a secret to share with you. Search engine optimisation is one of the best ways to help increase bookings on your own site. And we’re going to show you exactly how to leverage this to your advantage. Search

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travel-content-marketing

Travel Content Marketing | Providing Value & Making Sales

Travel content marketing may sound like an intimidating task to tackle for your travel industry website. But, it’s one of the most effective tactics in the travel niche. Why? Because people LOVE to consume travel content, vicariously living through the experiences of others until they finally take the plunge and

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Hotel PPC Management

Hotel PPC Management – How to Do PPC Advertising for Hotels

Gone are the days when guests would call dozens of hotels before making a booking. With today’s technological advancements, travellers are now making bookings within minutes by looking for hotels on Google and other search engines. As you already know, these search engines return thousands of results, with those appearing

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