The Best Link Building Tactics for Tourism & Travel Websites
Some travel companies have a lot of trouble building quality links to their websites. Lots of websites resort to web2.0’s, comments, forums, blog networks or just plain paying for links. This post won’t cover any of those links. 🙂
We’re going after much higher quality ones.
Since 2009 I’ve worked mostly on travel websites, so I’ve tested tons of methods – some worked, some didn’t.
I’m going to tell you the best ways I found you can get some really high-quality links to your travel websites.
To understand good link building you need to ask yourself the following questions:
- What group of people will find this useful, valuable or practical?
- What websites do they hang out on?
- Does the website compete with you
Sounds simple hey?
– But most people do it wrong.
Most people focus on relevancy in terms of content, what you need to look for is relevancy in terms of context.
You need to find websites that speak about complementary topics, not similar ones.
You need to find websites that are not trying to solve the same problem your post is, but ones that can compliment them. If you reach out to a post that talks about the same thing, they not gonna link to you, your post is their competition.
Who helps the competition?
This is the typical way that bloggers and people build links, but there are better methods that can take your link building and traffic to the next level.
Plus these links should bring in REAL TRAFFIC and LEADS, which is way more important than just building links to increase your rankings.
Keep in mind the main questions about link building:
- What group of people will find this useful?
- What websites do they hang out on?
Now, let’s apply these to local events, whether it’s a summit, festivals, business events, conferences, workshops, anything really. It doesn’t matter if you’re a global tour operator or a local independent hotel owner you can use this technique.
Pick a local spot and find all local events.
People travel to go to these events. So there is an opportunity there: your site is useful to those people.
Look for these events in Google you’ll find they have information on accommodation and transport on their site. They often actually list the hotels or accommodation nearby. They list B&Bs, hostels, car rental services, holiday homes, restaurants etc. Tons of stuff, so this is not only for those in the travel niche but can apply to all of those in hospitality too.
The event/function websites often actually list the hotels or accommodation nearby. They list B&Bs, hostels, car rental services, holiday homes, restaurants etc. Tons of stuff, so this is not only for those in the travel niche but can apply to all of those in hospitality too.
Even if you’re a bigger site with thousands of accommodations you can create a dedicated page with the best accommodations near “Event X” and add in some information on price, accessibility and public transport options. Then contact those events and ask to be mentioned.
You are solving a problem of the target audience of the events’ site.
You give them no option but to link to your website 🙂
Events which list accommodation and travel sites:
Niched down content
Somebody really clever once told me to choose a niche down – I obviously agreed with him and here is why…
He explained this in the following way: let’s say you want to get a nose job. You don’t know who to use or where the best doctor is.
You turn to the internet or yellow pages: you find one general plastic surgeon and one rhinoplasty (fancy word for nose job) surgeon. The general plastic surgeon costs $400, the Rhinoplasty surgeon costs $800.
Which one do you choose?
The Rhinoplasty surgeon of course! (Even though it costs twice as much)
But how do I apply this to link building?
Well, in link building this principle gets even better!
What if you would write a piece of content on your site that would only benefit a really small percentage of your user base.
Again, think: “What group of people will find this useful?”.
The reason why is because these groups of people might be small, but, the number of sites they hang out on might be big. And, the competition might not have targeted these groups yet, because they’re so small. So your content will be the only content in that small niche.
Maybe this is getting vague.
Holiday homes/hotels for people with physical disabilities
There is a small group of people who have a physical disability, but if you’re a hotel which provides an accessible room, make sure to promote that fact to the sites they go to. The number of sites for people with physical disabilities is very large.
Think of support groups, hospitals, organizations, and non-profits, etc. There are a lot of sites out there to help them, they want to provide the best help possible, if you provide rooms that are accessible, you are that help, and they are happy to link to you.
Birding, or any other hobby, are great opportunities for sites in the travel niche. There are literally hundreds of birding groups, forums, clubs and fan sites. These people go on holiday too, if you can provide a list of hotels/holiday homes that provide birding holidays, near a forest, or with the facilities needed, they are happy to link to you.
These are just 2 examples that all have the same thing in common:
These groups of people are a small subset of people you provide a service for. But, there is a large group of sites they hang out on.
Create some type of content for these small groups and get links from all those sites. You’ll end up with:
You’ll end up with:
- High-quality links.
- A lot of opportunities your competition doesn’t have them.
- Your competition doesn’t have them.
Although it’s a small market segment, and they don’t bring in a lot of conversions, they do bring in a lot of links, and those links help rank your entire site.
The local authorities
The local authorities often have tourism promotion programs running.
So, again: What group of people will find this useful? What websites do they hang out on?
Well, the group of people is tourists, and they hang out on the sites of local authorities and governments promoting tourism in that area. These are great opportunities because they are such authorities and have a lot of link power.
Check out the sites of local governments and see if they promote tourism in the area, most of them do. They’ll list lodging options, tours, car rental, events and activities. If you provide such a service, find a way to be listed on their site.
Again, these are government sites, getting listed is probably free, and a link from these sites can help your rankings a lot! They are extremely high-quality links.
Using the two questions, possibilities are infinite
The main idea behind these link building techniques is the same. You answer the same questions over and over and think of new ways to get links to your site. Of course, I used the travel industry as an example but these questions can be applied to all industries.
Some more Travel Link building opportunities
This link building bullet is an easy one. Outbounding.org is a social bookmarking site related to the travel industry. If you, or your client, have some interesting news or content published on their site you can submit it to Outbounding. The links become dofollow when your content reaches 10 or more upvotes.
This site may also benefit you in getting more links indirectly as other webmasters discover your content and link to it.