The ski website was 5 years old but was not generating leads. Redesign the website for SEO and to better track and generate leads.
Ski Website SEO Travel Marketing Case Study
Objective:
Strategic Results:
The site’s traffic increased from 92 organic users in January 2017 to 669 organic users in January 2018.
The website started generating leads with 45 organic leads in the 5 months following the start of our campaign.
Date:
August 2017 – December 2017
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Services and Skills used
Keyword Research
We analyze the keywords of your domain and see where you biggest opportunities lie
Link Check
We check your links and strength of your domain. We analyze how you should improve your links profile
Structure Audit
We analyze your website structure and make sure it's correct and helping your SEO efforts
Performance Check
We look at the performance, check if its doing well and explain if it can improve
Targeting Analysis
We check your targeting of your content, keywords, links and strategy and give external insights and advice
Speed Analysis
We check your speed and indicate if you need to make optimizations to enhance user performance
Idea and Strategy
Get ideas and insights from our audit, brainstorming, and strategizing. And gain experience by doing it all with us
Error Check
Our check will pick up any critical errors on your site that hinder your site's performance
Campaign Results
Increase in Organic Traffic
400
%
627.17% increase in YoY organic traffic in Jan 2016 compared to Jan 2018
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YoY Increase in Page Views
500
%
624.44% increase in new organic users in Jan 2017 compared to Jan 2018
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YoY Increase in Organic Sessions
200
%
The ski website has received 45 new leads from organic traffic in the last 5 months as apposed to 1 lead they had in the 6 months prior.
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