This website provides in-depth information about first-hand experience of hikes throughout the USA and parts of Europe. With the website’s success, the brand has since expanded significantly. They have started offering hiking ebooks, backpacking courses, and more.
We aimed to craft a successful strategy focusing on authentic content to increase the website’s organic traffic.

First order placed in February of 2022
12,000 word monthly subscription from February 2023 to May 2025.
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We check your targeting of your content, keywords, links, and strategy to give external insights and advice.
We analyze the keywords of your domain and see where your biggest opportunities lie.
We create authentic, evergreen content that people are already searching for in order to rank in Google.
Our check will pick up any critical errors on your site that hinder your site's performance.
AI-generated content has flooded the internet over the last two years, resulting in an overwhelming amount of low-quality, incorrect content. During this campaign, we took extreme care in creating authentic content, considering the client’s comments, personal experiences, requirements, and expectations.
We strictly avoided using AI for this content, and the results are clear to see. We also utilized SurferSEO’s Content Editor tool when crafting this content. This proved to be an invaluable tool that helped us make accurate information while maintaining a unique perspective.
Through this campaign, we discovered that niche-specific and authentic content is not only beneficial for organic search traffic but can also improve your GEO efforts.