We aimed to grow the client’s digital presence. As a new eSIM provider within a competitive industry, growing their organic traffic, AI citations, and brand recognition are the primary goals. We conducted a strategic 4-month link-building sprint to improve the brand’s off-site E-E-A-T signals.
The campaign sprint began in December 2025 and concluded in April 2026
We identified and built branded links on high-quality domains that continue to earn genuine traffic.
We created the content for each link to ensure that it aligns with the publisher and client.
We assessed and updated the campaign weekly to ensure it is performing optimally.
We assessed the data behind each link to ensure they offered the best possible results.
We spent time training the client and explaining the strategy to ensure the best SEO practices.
We conducted monthly internal reporting to assess the campaign's performance.
Link Building may be an old SEO strategy, but it clearly remains effective beyond 2025. With massive growth in AI search over the last year, digital marketers have been looking for strategies to help travel brands grow.
One of the biggest influencers of AI search results at the moment is brand sentiment and entity recognition. Fortunately, link building remains an effective way to help with this, especially for a new business looking to break into a competitive market.
By earning links from websites within the travel niche, strategically placing links, and delivering clear brand messaging, link building is a great way to grow organically across traditional and AI search.
