AI Automation SaaS Startup Case Study

Website:

Trying out a different campaign for our usual travel-related client, this website provided an AI-automated script-to-storyboard tool for filmmakers, advertisers, and YouTubers.

Objective:

We aimed to craft a rich SEO strategy that positions the website’s tool as a top option within a competitive market by providing authentic content that showcases expertise and tool functionality. The primary goal was to generate organic leads to make the most of a small marketing budget.

Results:

  • 894% increase in YoY traffic
    • (523 in Nov 2024 to 5.2K in Nov 2025)
  • 1,482% increase in YoY Impressions
    • (19.9K in Nov 2024 to 315K in Nov 2025)
  • 24 place improvement on YoY Average Position
    • (31st in Nov 2024 to 7th in Nov 2025)
  • 1,264% increase in YoY Sessions from ChatGPT referrals
    • (17 in Nov 2024 to 232 in Nov 2025)
  • Helped the company reach over 15,000 users.

Date:

First order placed in September 2024
3-Month SEO sprint at the end of 2024
3-Month link-building sprint in mid-2025
Ongoing support and consulting throughout 2025

Services and Skills used

SEO Consulting

We spent time training the client in best SEO practices so that they could be implemented in content going forward.

Topic Mine

We analyze the company's niche to identify the best traffic-generating opportunities to increase organic leads to the website.

Content Writing

We create authentic, evergreen content that people are already searching for in order to rank in Google and LLMs.

Link Building

We earned links from high-quality domains with genuine traffic to support the website’s trust and referral signals.

Error Check

We optimized low-performing pages across the client’s website using SurferSEO to improve their performance in Google and LLMs.

Campaign Results

YoY Increase in Organic Traffic
100 %

The site’s organic traffic increased from 523 clicks in November 2024 to 5.200 clicks in November 2025.

 
YoY Sessions from ChatGPT
3000 %

The site’s ChatGPT citations and overall traffic from the platform increased from 17 in November 2024 to 232 in November 2025.

Users of their tool to date
500 +

Since the start of the campaign, our insights and suggestions have helped them earn over 15,000 users, all through word of mouth and organic traffic.

 

Valuable Insights

Although the AI storyboarding industry is a fairly niche market, dominated by big brands, understanding how you can position your brand and unique offerings within this niche market is key to success.

Through a targeted content campaign, industry-relevant link-building efforts, and careful consideration, we were able to help this company break into the industry. The content strategy not only helped the website rank for highly searched terms in Google, but it has also resulted in a significant increase in referrals from LLMs.

It doesn’t matter how big or small your brand is; if you are able to position yourself correctly, you can turn a competitive organic search market into your lead-generating machine.

Need a successful project?

Find out how we can help your travel website double revenue in 12 months or less, through our proven SEO framework.

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