SEO for Tourism Brands: A Guide to Digital Marketing Success
Standing out in a crowded online market is a challenge travel and tourism businesses know all too well. But how do you create a strategy that outperforms competitors and converts traveller interest into consistent online success? As the way people search shifts, making your brand and offerings the clear “entity” that search engines see and […]
Mastering Travel Ads: A Guide to Paid Ads for the Travel Industry
Every travel company has a low season, but have you ever wondered how you can turn those low-income months into profitable engines? In steps the wonderful world of travel ads, an advanced marketing technique that every tourism business should be using. Have you tried it in the past and sent thousands of dollars down the […]
SEO for Adventure Tour Guides: 10 Ways to Get More Bookings
Is your adventure tour company struggling to attract customers? You’re not alone. While the global adventure tourism market is expected to be worth $1.94 trillion by 2032 (according to Allied Market Research), standing out in this competitive industry isn’t easy. This is where search engine optimization (SEO) comes to the fore. This ingenious marketing practice […]
8 Best Travel Review Sites for Tour Operators
Reviews are the golden goose for companies, offering unbiased opinions of people’s experiences. However, earning game-changing comments isn’t as straightforward as one might think, and knowing the best travel review sites for tour operators can be even more challenging. There’s contrasting evidence across the internet, but there are some undisputed top dogs of the review […]
Schema Markup for Hotels | Guide to Using Structured Data
There are plenty of technical aspects to SEO that people aren’t entirely familiar with, and schema markup is definitely one of them. Whether you’re a website owner wanting to expand your knowledge or a marketer new to the industry, understanding Google structured data for hotels is essential. To be clear, this can be used for […]
A Step-By-Step Guide to Email Marketing for Hotels in 2025
There are countless ways to market your hotel nowadays, from successful social media campaigns to paid advertising. While the opportunities are endless, one sales funnel still has some of the best conversion numbers in the industry: email marketing. While many may have thought email campaigns were dead, they are still extremely important — especially for […]
20 Digital Marketing Skills for Travel Marketers
Let’s face it: digital marketing isn’t exactly an easy profession. From continuously changing market trends to ever-increasing demands for results, it’s a high-pressure position. But it’s not all doom and gloom, as the pros of being a digital marketing expert far outweigh the obvious cons. From freedom and flexibility through remote work to financial benefits, […]
Comparing Cloudbeds vs Sirvoy vs Little Hotelier for Hospitality
From Airbnb and Booking.com to Vrbo and Expedia, there are a plethora of websites where you can rent out your hotel, hostel, or rental home. With such a variety of options, it becomes increasingly difficult to know which platform to use. Like many other small businesses and homeowners looking to rent out their property, you […]
Travel Influencer Marketing – How to Collaborate With Travel Bloggers
There are plenty of ways to develop creative promotional tactics. While the options are endless, collaborating with travel bloggers and influencers is probably one of the best ways to create and distribute authentic, engaging content. Influencer marketing ensures you reach a diverse target market, all while improving your brand visibility. That’s not all, as these […]
User-Generated Content for Hotels | How to Encourage & Use It
Whether you’re as big a site as Airbnb or a small coliving space looking to make your mark, the impact of user-generated content (UGC) cannot be denied. From social media posts to online reviews, UGC can make an impact in a plethora of ways. Not all customer content is sunshine and roses, though, but you […]