The Importance of Link Building in SEO | Top Tips & Tactics
At the recent SERP Conf, Gary Illyes of Google stated, “We need very few links to rank pages…Over the years, we’ve made links less important.” That’s quite the statement to be made, but low and behold, in Google’s 2024 March Core Update, they updated their spam policies to reaffirm this comment. Despite what Google may […]
How to Find the Best PPC Agency for Travel Businesses
The travel and tourism industry is possibly one of the toughest markets in the world. From massive tour operators like Get Your Guide and Viator to huge flight agencies like Global Travel, getting a foot in the door is no easy feat. This is where getting ahead of the rest with a targeted paid advertising […]
The Best Travel Content Marketing Strategy for Tourism
We all want to offer a service that exceeds our clients’ expectations. But, as a travel business, how do you create content that takes the reader and the search engines into account? This may sound like a near-impossible task, but with the right strategy, the only limit is your imagination. As such, this guide will […]
A Beginner’s Guide to Travel Keywords for a Tour Agency
Navigating the tricky world of SEO services for tour-based businesses is challenging, especially considering the constant changes made by Google, OTA’s and other search engines. Despite the neverending developments of the industry, keywords have remained a constant for any successful website. Identifying the best travel keywords for a tour agency is essential. The travel niche […]