Are you writing the best content you can? An easy checklist to help

Are you writing the best content you can? An easy checklist to help

Not all content is created equal. I’ve seen some real shit content and I’ve seen content so great it blows my mind so much that all I want to do is share and link to it.

Over the years we’ve created some epic pieces of content, one of them went so viral it got 70 000 views in less than 48hours…

And some pieces of content that took a year to reach that kind of figure.

One was used to go viral and be highly shareable and the other was created for SEO and took a long time to rank. But the one thing that was consistent – the formula I used.

But what is the formula to consistently bring results?

In this blog post, I release my formula to how we create consistent content and have found it to bring some of the greatest ROI for our business.


Let me introduce the content QUESTIONAIRE checklist, my secret to creating awesome content.

Q – quality – is it the best quality you can give?

U – unique – is it unique, is it better than everything else on the web or subject?

E – easy to read – Is it optimized and easy to read?

S – shareable – Would people share it?

T – time – Does it relate to some kind of time?

I – informative – Does it offer Value to the reader?

O – organized – Is is formatted and easy for the reader to skim and still understand?

N – no bullshit – Is everything in the article facial? Does it link out?

A – authoritative – Do you sound like you know what you talking about

I – immediate – Does it trigger an action?

R – responsive – Can it be seen all nice screens and does it look good?

E – evergreen – Can this be read it 2 years time and still be relevant?


Quality Content

If content is king, quality is queen and we all know behind every great man is a great women.

Quality is such a broad concept lets break down the kingdom of content, if you tick 6 of the things listed below you have a great post that would be quality content. Another way to know if your content is quality if checking your time on page, or installing a heatmap that checks if people are scrolling/reading the posts all the way the bottom.

Unique content

– Dont copy someone elseNo one likes to read the same thing about the same product or topic. Search Engines hate plagiarism and you need to add some sort of differentiation, most people refurbish content and combine information from a few sites to make it super awesome, unique and valuable to the reader. Don’t just copy paste something you found on some webpage.

If you need to check your content is not copies you can use siteliner or copyscape or Small seo Tools

Easy to read

No one wants to read novels on the internet. The reading generation is diminishing.

We want information fast and quick that’s easy to read and not some Lord of the Rings novel, people can see through that bloated sales writing anyway – that’s if they even get through it. The hemingway app is my go to, sometimes I waffle, hemmingway stops that.

Don’t lose your reader because your content have correct grammar or spelling, you will be surprised how quickly you will lose a reader if there are spelling mistakes. Try not over complicate things, break things down if you have to, not everyone reading will be at your level and or even the level you anticipate them to be. For people to enjoy what the reading they need to enjoy it

Try not over complicate things, break things down if you have to, not everyone reading will be at your level and or even the level you anticipate them to be. For people to enjoy what the reading they need to enjoy it

Social

Make content that is easy to share and that people want to share.

Make content that is easy to share and that people want to share.

The best way to get your content to go viral and generate good SEO, is through sharing – if no ones knows about it, no one is gona find it read it and link to it. Like my post about 5 useful things you need to know about Facebook Messenger.

Time

This has so many variables but is one of the most important parts of great content. I have made the mistake of waiting too long to post stuff always feeling it’s not ready, now most of my posts are only 90% complete and I finish them up at a later stage with links and maybe a little more information.

I don’t like normally putting a date on posts but sometimes this can be very beneficial eg my post on a travel website “5 reasons to visit thailand in 2015” got massive traffic really quickly and I’m sure will remain so for the rest of 2015 and maybe even longer. By being specific you are guaranteed that people will assess it and think this is more relevant when they see the title in Google search page.. I know Tripadvisor throws random old posts out there that are sometimes irrelevant. By putting a date you may narrow the lifetime of the article but people want specifics and I use this as a marketing strategy

I know Tripadvisor throws random old posts out there that are sometimes irrelevant. By putting a date you may narrow the lifetime of the article but people want specifics and I use this as a marketing strategy
Time of post. If you post at 3 am, no one is going to see your post, I’ve actually found mixed results with this. Now that everyone posts near peak times it’s so condensed with posts but if you post at

Now that everyone posts near peak times it’s so condensed with posts but if you post at 3am when all the boring things are happening I find I get better engagement and improved reach.. It’s kinda like that situation in the classroom when people do presentations, you always want to go after someone who was really terrible because you know yours may be better. Same applies for this.

Informative

Do your research, have great information that is informative. My post about my Visa run to Penang is extremely popular, only because its informative of prices, details, what you can expect and times. People love great information that has good information

Organized – make sure that your information is structured correctlyThere is nothing worse than jumbled information, make sure you have a decent lead in, body and conclusion. Bullet points are great at defining things and adding to the structure of a post.

No bull shit

No one wants to read crap. When content was king was first coined the amount of waffle and reposting that flooded the internet was disgusting, it still is . Take time to research a post, if you don’t know, don’t speak about it but don’t pull facts out of thin air and claim they real. Remove the fluff and stick to the facts, link to them. I’m not a big fan on hiring writers that have no experience in a field, ghost writers and quick content jobs have very little good info and it immeditaely turns the reader off.. I always try do two things, ask my writers to always give references where they got their information and no2. I always try find writers who actually have a passion and knowledgeable about the post I need. This creates more enjoyment for them and you receive way more better quality content. I like to think of it as food, make it with love and don’t water it down to make it more, it loses its flavour and authenticity.

Authoritative

If you keeping with the no bull shit and making sure your content is coming from people who have a passion, experience or knowledge of a certain topic. If you know your topic, your writing must show that. 70% of anything is confidence. I like seeing an article that has a flair of confidence and appears authoritative

If you keeping with the no bull shit and making sure your content is coming from people who have a passion, experience or knowledge of a certain topic. If you know your topic, your writing must show that. 70% of anything is confidence. I like seeing an article that has a flair of confidence and appears authoritative

Immediate

Don’t delay you will pay

Have a great idea and you thinking, wow this is going to make an awesome post when I write it, then you finish the task at hand and you finally sit down and that awesome train of thought is gone. If something appears to me I write it down immediately right then and there, whether it’s on google docs, my sketchbook or with one of the whiteboard markers I have littered around my house and mirrors. But this does make it somewhere and every time i see it i think if that awesome train of thought and continue it when im ready but atleast I started it immediately.

You are more inclined to finish a task you started on than one you thought of.

Responsive

One of the most important points about great content this could mean 2 things, don’t you love the english language.You have to get a response, this is mostly done by generating an emotional reaction to what you posting. The worst thing to do is have a flat article or conversation, it’s not always easy and this is one i struggle the most as

You have to get a response, this is mostly done by generating an emotional reaction to what you posting. The worst thing to do is have a flat article or conversation, it’s not always easy and this is one i struggle the most as i am not a very sensitive or emotional person but movies, series, books that leave you drained or invigorated with emotion are the ones you remember and act on.

Try do that to your audience, and once you do come write about it on my blog. 🙂

One in regards to how does it respond to being on a computer or phone or tablet. A site I was working on recently looked amazing on my computer and then I checked it on my phone. It was hideous, the sharing buttons littered the screen as well as the big picture looked terrible not displaying it all on the screen and it looked untidy. Make sure your articles look great on all platforms.

Evergreen

Make content that will forever be popular or even before its time. This is one of my favorite methods to use to ensure long term traffic gains. I always have 1 post on a new website that will remain relevant for as long as possible

If you nail 7 of the basics I have mentioned above you are sure to have a quality post that will generate you loads of traffic. if you don’t get loads of traffic and feel you have ticked at least 7 of the things above then contact me and I will market it for free.

Sometimes its hard to remember what makes great content, that’s why i use a nifty little acronym

 

Leave a Reply

Your email address will not be published. Required fields are marked *