The site’s organic traffic increased from 10,086 to 25,329 per month after signing up for our 12,000 words per month subscription.
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Hiking & Travel Website SEO Case Study
Website:
This website provides in-depth information about first-hand experience of hikes throughout the USA and parts of Eruope. With the website’s success, the brand has since expanded significantly. They have started offering hiking ebooks, backpacking courses, and more.
Objective:
We aimed to craft a successful strategy focusing on authentic content to increase the website’s organic traffic.
Results:
- Created over 200 pieces of high-quality evergreen content that survives Google’s regular Core Algorithm Updates.
- Went from 10,086 monthly organic traffic to 25,329 monthly organic traffic since the start of the content campaign.
- 121% year-on-year increase in impressions, from 183,821 to 406,972.
- 49 new pages feature in Google’s AI Overviews, and 30 pages are being referenced and linked to in ChatGPT.
Date:
First order placed in February of 2022
12,000 word monthly subscription from February 2023 to May 2025.
Services and Skills used
Idea and Strategy
Get ideas and insights from our audit, brainstorming, and strategizing. And gain experience by doing it all with us.
Targeting Analysis
We check your targeting of your content, keywords, links, and strategy to give external insights and advice.
Keyword Research
We analyze the keywords of your domain and see where your biggest opportunities lie.
Content Writing
We create authentic, evergreen content that people are already searching for in order to rank in Google.
Error Check
Our check will pick up any critical errors on your site that hinder your site's performance.
Campaign Results
YoY Increase in Traffic
10
%
YoY Increase in Impressions
10
%
Over the last three years, we grow the number of impressions by 121%.
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Increase in High-Quality Pages
0
%
We helped increase the number of high-quality, evergreen pages on the website, crafting 202 pieces of unique and authentic content.
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Valuable Insights
AI-generated content has flooded the internet over the last two years, resulting in an overwhelming amount of low-quality, incorrect content. During this campaign, we took extreme care in creating authentic content, considering the client’s comments, personal experiences, requirements, and expectations.
We strictly avoided using AI for this content, and the results are clear to see. We also utilized SurferSEO’s Content Editor tool when crafting this content. This proved to be an invaluable tool that helped us make accurate information while maintaining a unique perspective.
Through this campaign, we discovered that niche-specific and authentic content is not only beneficial for organic search traffic but can also improve your GEO efforts.
Need a successful project?
Find out how we can help your travel website double revenue in 12 months or less, through our proven SEO framework.
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