The brand’s socials grew by over 100 followers each week that the influencers stayed at the property.
Hotel Website PR Marketing Case Study
Website:
Our CEO, Matt, has a coliving hotel space in Cape Town, and in an effort to improve off-season bookings, he partnered with some micro-influencers. What we’ve seen since these collaborations has been nothing short of exceptional. Here’s how his influencer marketing partnerships paved the way for more bookings in Cape Town’s off-season.
Objective:
Invite micro-influencers to stay at the co-living for an extended period of time to promote and showcase what the space has to offer.
Results:
- 100+ new followers earned for the co-living socials over a two-week period
- Continued influx of new followers after the collaboration.
- 10 weekly stories were regularly posted, an 8-story increase from what was requested.
- At least 2 bookings are directly correlated to the collaboration.
Services and Skills used
Influencer Outreach
We reached out to micro-influencers with over 10,000 followers for collaboration opportunities, focusing on US and UK influencers.
Posting Strategy
We requested at least 2 stories and 2 reels to be posted in a week. We received a 400% increase in posts by influencers from what was requested.
Campaign Management
We kept in touch with influencers, organized stays, and ensured the entire campaign ran smoothly.
Data Analysis
We assessed the data behind each collaboration to see what works, what doesn’t, and how we can improve future collaborations.
Campaign Reporting
We provided monthly reporting to demonstrate the results of these PR campaigns.
Campaign Results
Follower Growth During Collaborations
10
+
Increase in Deliverables
10
%
We only requested 2 stories and 2 posts per week, on average, the influencers we worked with posted 10 brand-related posts a week.
Directly Correlated to Influencer Collaborations
0
bookings
Influencer marketing is ideal for brand awareness and growth, but we earned at least 2 direct bookings from these collaborations for the off-season.
Valuable Insights
These gains highlight the power of influencer marketing, demonstrating how genuine user-generated content can drive bookings for your hotel during the off-season. Micro-influencers have a smaller but more niche following, meaning your collaborative efforts have a better chance of moving the needle.
These collaborations with micro-influencers often lead to an increased post count, which may not be the case with macro-influencers.
Through this campaign, we discovered that collaborations with micro-influencers are not only beneficial for growing your brand awareness, but can also result in more off-season bookings.
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